1. What Were Talking About Today Getting Inside of Your Customers Heads

2. What Were Talking About Today Getting Inside of Your Customers Heads Types of About Pages 3. What Were Talking About Today Getting Inside of Your Customers Heads Types of About Pages What to Include on About Pages 4. What Were Talking About Today Getting Inside of Your Customers Heads Types of About Pages What to include on About Pages Common mistakes made on About Pages 5. What Were Talking About Today Getting Inside of Your Customers Heads Types of About Pages What to include on About Pages Common mistakes made on About Pages The basics of Author Bios 6. What Were Talking About Today Getting Inside of Your Customers Heads Types of About Pages What to include on About Pages Common mistakes made on About Pages The basics of Author Bios 7. Who is my customer and what do they want? You must figure out what result your customer wants. What are their frustrations and roadblocks What pain theyre having 8. Your Job Figure out how to connect with your reader in a way that make them say, Hey Yeah! Me too! How do you understand me so well? google.com/+Platformgiant 9. Three Questions To Ask for Understanding 1. If you could wave a magic wand and get a specific result in _______ What would the result be and what would it mean to you? What Result Is Your Reader After? 10. Three Questions To Ask for Understanding 2. What are your biggest frustrations and what are your biggest roadblocks toward achieving your desired result? Where are you stuck? What Problem Needs To Be Solved? 11. Three Questions To Ask for Understanding 3. What pain are you going through by not having that result? What Pain Drove Them to Search for a Solution? 12. Once we understand, we can craft our message to meet their need. You have to frame your story in a way the customer identifies with Which Story Do You Identify With? 13. Types of About Pages Standard About Pages 14. Standard About Page as an Infographic From the Unmistakable Creative Podcast 15. Types of About Pages Video About Pages 16. What To Include on an About Page Your Story How did it happen What is your BIG WHY What makes you unique 17. What To Include on an About Page Your Story Your Picture/Your Teams Picture 18. What To Include on an About Page Your Story Your Picture/Your Teams Picture How you can solve your customers problem (what you can do for them) 19. What To Include on an About Page Your Story Your Picture/Your Teams Picture How you can solve your customers problem (what you can do for them) Your qualifications / Expertise 20. What To Include on an About Page Your Story Your Picture/Your Teams Picture How you can solve your customers problem (what you can do for them) Your qualifications / Expertise A way to continue the conversation 21. Framing Your Story 5 Ways You Can Tell Your Business Story 22. Finding the Magic Bullet Story and everything changed when I. 23. Victim To Victor Story 24. No One Believed I Could Do it The engineer looked at his plans and told him that what he had drawn was physically impossible to build Brad and Liz Soden with the Tank Chair 25. The Turnaround 26. David and Goliath I was facing a giant and I came out victorious The Underdog Story 27. What Your About Page Should Include People like to know with whom they are dealing People buy from People You can use a logo but include your people 28. What Your About Page Should Include What problem are you trying to solve? How can you help your visitors? 29. What Your About Page Should Include Your Expertise and Qualifications So What! Who Cares. Whats in it for me? 30. What Your About Page Should Include Contact information or a link to a contact page. There must be a way to continue the conversation 31. Mistake 1: Making It Too Much About You Others dont see you the way you see you. Your audience doesnt care about you; they care about what you can do for them. 32. Mistake 2: Downplaying Your Accomplishments Your expertise and accomplishments are not bragging. You must establish your authority and credibility so your audience will trust your solution 33. Mistake 3: Misjudging Your Goals and Outcomes What do you want to have happen when your visitor leaves the page? What is your call to action? What have you included on the page to make that happen? 34. Author Bio Basics Research Before You Write The Best ideas are stolen Use what others have done as the basis for your inspiration 35. Author Bio Basics Remember the Inverted Pyramid Put the most important information first You will lose readers as you go 36. Author Bio Basics Position Yourself As an Authority Tell what youve done Bio is short for biography. Its a story not a resume Be honest about what youve done Its OK to be an aspiring authority, just be up front about 37. Author Bio Basics Its Not About You but it is If you want to attract them, you have to look attractive to them. Attracting readers is like attracting a date. Think about what would make your target audience want to learn more about you. 38. Author Bio Basics To Be Continued.. The end of your BIO should not be the end of the relationship Website Email address Social media The must be a means to continue the relationship 39. Author Bio Basics 1st Person vs 3rd Person First Person Me, My, Us and Ours Less Formal More Personal Third Person He, She, Them and Theirs More formal Decide what type of relationship you want with your audience then choose the appropriate voice 40. WordPress Author Bio Plugins Five Author Plugins for your WordPress Site Free 4 or 5 star rating Easy to install and Manage Stats as of 6/29/2014 41. Fancier Author Plugin Feautures Show on Posts, Pages or Both Author Bio Latest Posts Different color Schemes Social Media 42. WP Biographia Features: Chooses Where to display: post, page post and page How much Biography Choose Color Scheme Social Links Choose Photo size 43. Starbox Author Plugin Features: Multi Author Sites Works for Posts, Pages or Both Links to social media profiles of your authors: Links to all the articles written by that author Section that displays the latest posts of a certain author Rating 44. What Were Talking About Today Getting Inside of Your Customers Heads Types of About Pages What to include on About Pages Common mistakes made on About Pages The basics of Author Bios 45. Email: shane@platformgiant.com Websites: PlatformGiant.com and ShanePurnell.com Social Facebook: Facebook.com/PlatformGiant Twitter: @PlatformGiant Google +: +ShanePurnell & +PlatformGiant