Telling Your Story with Photo Contests and Flickr
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A Moment in Time:Telling your story using
photo contests and
Visual Storytelling
Content Is KingVisual Content Is Ruler of the World
• Videos shared 12x more than links and text posts combined
• Photos are liked 2x more than text updates
• Instagram is the 2nd most popular app (globally) behind Facebook
• Pinterest generates more referral traffic than Google+, LinkedIn, and YouTube combined
Sources: HubSpot; Marketing Land
•Your cause is inherently emotional.•You must tell your
organization’s story in a way that is:CompellingConciseOriginalEngaging
Photo: myheimuSources: Nonprofit Hub; Social Media 4 Nonprofits
• Audience• Conflict• Characters• Drama• Happy ending
Fairy Tale Model
Source: Nonprofit Hub
Playful and cuddly, this is Ace!
#cat #kitten #adoptme
#upforadoption #austinpetsalive
#pet
Why Flickr?
Promote the destination through photography
Photo: Soul_Smiling
Photo: JustinPratscher
Provide content for other social media channels, website, and print publications
Create awareness about the scenic beauty and fun activities in the destination
Photo: shewhopaints
Spend little or no money doing it
Photo: mattdil
Oh yeah? Show me.
If you agree to these rules, you can join the group
Only post pictures to this group for which you own the original copyright or are in the public domain.
All pictures posted to this group may be used by the Colorado River Trail in its various publications, both print or online (including social media). We will credit you as the photographer on any photo that we use.
Only photos depicting the Colorado River Trail region will be accepted. We reserve the right to reject submissions to our Flickr group displaying content we deem to be inappropriate or offensive without prior warning. The Colorado River Trail reserves the right to update the Group Rules.
Agree to terms …
… or, ask each time
Facebook – “Tripod Trivia” Weekly Feature
Facebook – “Make ‘em Jealous”
Facebook – Advertising
Blog Content – Photo posts & slideshows
Blog Widgets – Flickr badges
Website icons
Print Publications
Internal Docs
Colorado River TrailPhoto Contest
Photo: JustinPratscher
1. Build photography
inventory in our
Flickr group
2. Increase awareness
3. Increase fan and
follower
engagement
4. Build fan/follower-
base on social
media channels
Goals
Process
1. Join Flickr group; agree
to Terms; upload photos
2. Tag photos with
“CRTContest12”
3. Judging team selected
top 10
4. One round of public
voting
Photo: accent on ecclectic
• 95 contest entries• 6.2% avg. increase in Fans/followers on Facebook, Twitter, and Flickr• 329.8% increase in Facebook activity (likes and comments)•1850% increase in Twitter activity (retweets and @mentions)• > 802 % increase in inbound traffic to the photo contest web page• Time on site ranged from :33 seconds pre-contest to 6:45 during peak voting•Biggest website traffic sources were Facebook, Twitter, and Flickr
Results:
Photo: watsoninelgin
Photo: joannamarieharris
PollDaddy for Voting
Photo: Soul_Smiling
2010 Contest Winner
Photo: David Stall
2011 Contest Winner
Photo: Soul_Smiling
2012 Contest Winner
Lessons
Learned
1. Keep it simple
2. Keep it short
3. Fish where the fish are
4. Promote, promote,
promote
5. Know IT limitations
Photo: EggMasterDuke
One Last Example
• Engaging your audience beyond “the like” on Facebook
• Encourages your network to create social content
• A methodology to experiment, pilot, and adopt new channels
Source: bethkanter.org
Follow Me
@ColoradoRiverTr
Facebook.com/ColoradoRiverTrail
@pagetx
Sarah PageSenior Economic Development Specialist
512-578-3513
Flickr.com/groups/ColoradoRiverTrail
Statigr.am/pagetx
Statigr.am/coloradorivertrail