Telling Your Story: Helping your customers achieve their goals
55
Telling Your Story & help your customers achieve their goals! Thursday, September 17, 2009
-
date post
18-Oct-2014 -
Category
Education
-
view
2.050 -
download
0
description
Transcript of Telling Your Story: Helping your customers achieve their goals
TellingYourStory&helpyourcustomersachievetheirgoals!
Thursday, September 17, 2009
Don’taskthewrongquestion!
HowcanmybusinessuseFacebook&Twitter?
Thursday, September 17, 2009
Thereisabetterquestion
HowcanFacebook&Twittertohelpmycustomersachievetheirgoals?
Thursday, September 17, 2009
BusinessDecision
Decidingtouseatoolisatactic.
Howyourbusinessdecidestousethattoolisastrategy.
Havepoliciesandgoalsinplacetobestexecuteyourstrategy.
Thursday, September 17, 2009
Theconversationdynamicshavechanged
Thursday, September 17, 2009
TwitterWhatisTwitter?
AccordingtotheofficialTwitterFAQ,"Twitterisacommunityoffriendsandstrangersfromaroundtheworldsendingupdatesaboutmomentsintheirlives.FriendsnearorfarcanuseTwittertoremainsomewhatclosewhilefaraway.Curiouspeoplecanmakefriends.Bloggerscanuseitasamini‐bloggingtool.DeveloperscanusetheAPItomakeTwittertoolsoftheirown.Possibilitiesareendless!"
Micro‐bloggingisoneofthemostcommontermsusedtodescribeTwitter.
Thursday, September 17, 2009
TwitterMicro‐bloging‐blogging140charactersatatime
EachentrytotwitterislikeaminiblogentryShareyourinformation‐yourstoryInformal&personalUpdateasoftenasyouwish
Thursday, September 17, 2009
TwitterHowtopostyourfirstupdate
1. Gotohttp://twitter.comandsignup2. Followtheinstructionsandcompleteyourprofileinit’s
entirety‐includingdesign!3. Typeyourupdateintothe"Whatareyoudoing"box4. Clicktheupdatebutton
Yourtweetwillposttoyourprofilepageandyoushouldseeitinyourtimeline.
StartHereFollowInstructions
CompleteENTIREprofile
Thursday, September 17, 2009
TwitterPostanupdate‐callthemtweets
Twitteralwaysasksthequestion,"Whatareyoudoing?"
EachanswertothatquestionisconsideredaTwitterstatusupdate,orwhatpeopleoftencalla"tweet."
Eachupdateis140charactersorless.
Onceyou'vesignedup,justtypeyourfirsttweetinthewebbox.
Twitterkeepstrackofhowmanycharactersyou’reusingintheupdate!
Clickupdatetoposttheupdatetoyourtimeline,yourfollowers’timeline&thepublictimeline.
Thursday, September 17, 2009
TwitterWhatdopeopletweetabout?
Everything!Fromthemostmundane(goingtosleep)tothemostpersonal,(havingababy!)peoplesayitallonTwitter.Youdon'thavetosayexactlywhatyou'redoing,youcansaywhateveryouwant.Sharerandomthoughts,postalink,saywhatyou'relisteningtoorwhatyoudreamtabout.Youcanpostsomethingassimpleas"Eatingasandwich."
Newsbreaksfirstontwitter‐usuallyfromthosewhowereinvolvedorwitnessedtheevent.
Thursday, September 17, 2009
TwitterButwhywouldpeopledothat?
Peopleliketoshare.Companies,newsagencies,celebrities,andeventhePresidenthaveinformationtoshare!TheyuseTwitterforfun,butalsotoshareimportantinformation.
Twitterisawayforcompanies,celebritiesandotherorganizationstocommunicatewithpeople.
Thursday, September 17, 2009
TwitterWhy140characters?
Justsohappensthat140charactersistheperfectlengthforsendingstatusupdatesviatextmessage.Thestandardtextmessagelengthinmostplacesis160characterspermessage.20charactersarereservedforpeople'snames,andtheother140areallyours!
Thursday, September 17, 2009
TwitterWhatisfollowing?
FollowingsomeoneonTwittermeansgettingtheirupdatesinyourpersonaltimeline.IfyoufollowTina,you'llgetherupdatesonyourhomepagewhenyoulogin,oronyourphoneifyou'veaddedit.Ifyoufollowsomeone,theycansendyouprivatetweets,too.Seewhofollowyouonyourfollowerspage,andmakechangestowhoyoufollowonyourfollowingpage.
Thursday, September 17, 2009
TwitterWhatisfollowing?
Followpeopleyouknow‐followthepeopletheyknow‐followpeoplewhointerestyou‐mostimportantly‐followthepeoplewhofollowyou!
Thursday, September 17, 2009
Whatarefollowers&justwhoarethey?
Followersarepeoplewhoreceiveotherpeoples'Twitterupdates.WhenyoupostanupdatetoyourTwitteraccount,yourfollowerswillgetitontheirhomepageand/orphone.Mutualfollowerscansendeachotherprivatemessages,andyoucanevenchoosetogetnotifiedbyemailwhensomeonenewfollowsyouorsendsyouaprivatemessage.
Yourfollowersaregoingtobeyourfans‐yourloyalcustomers.Theoneswhoarewillingtohelpintellingyourstory!
Thursday, September 17, 2009
Whatarefollowers&justwhoarethey?
47%Male/53%Female70%+usersare18‐49yearsofageOver60%arecollegeeducated35%oftwittersliveinurbanareasMedianageofaTwittereris31MedianageofaMySpaceuseris27MedianageofaFacebookuseris26MedianageofaLinkedInusedis40
Source: Social Media Today, March 2009 - http://socialmediatoday.com/SMC/78505
Thursday, September 17, 2009
Howdoyoubegintohavethis“conversation”?
AskrelevantquestionsAnswerquestionsLinktointerestingnewsstoriesaboutyourproduct/service/industryPosteducationalcontentaboutyourproduct/service/industryTweetaboutinterestingwayscustomersareusingyourproductorservice.LinktoyourblogDistributepressreleasesGiveawaytipsandtricksaboutyourproductPromotespecialsthatarevaluableIntroduceothers
Beengagedintheconversation!
Thursday, September 17, 2009
Howdoyouhavethis“conversation”?
Betweenreplying&directmessagingtotwittererswhoareactivelydiscussingyourproduct/service.
Replyingisdonebyputtingthe@symbolinfrontoftheperson’sname‐thisisbroadcastthroughoutthetwittersphere!
Replyingiscalledmentions‐usersseewhenthey’vebeenmentionedandbywho.
Tosendsomethingdirectlytoauser,puta“D”infrontoftheirnameandthiswillbesentprivatelytotheuser.
Thursday, September 17, 2009
Howdoyouhavethis“conversation”?
Anotherwayofinitiatingconversationistofeedyourtwitteraccountwithinformationaboutyourproduct/service/industry.
Usesomethingcalledtwitterfeed[http://twitterfeed.com]topostRSSfeedsintoyourtwitteraccount.
Becarefultobalancethisautomationwithconversation‐peopleareheretotalk‐notbeforcefedinformation.
Thursday, September 17, 2009
Howdoyouhavethis“conversation”?
It’sagoodideatoretweettweetsaboutyourproduct/service/industry
Toretweetyou’lljustputanRTandthenthe@symbolinfrontoftheperson’snameontwitterandtheirpost‐rememberthishastofitinto140charactersorless‐soyoumighthavetodoabitoftweakingonthetweet
Remember‐with@symbolinfrontoftheirnameit’samentionandthey’llseeitintheirtimeline‐bepositive!
Thursday, September 17, 2009
Howdoyouhavethis“conversation”?
It’sagoodideatoretweettweetsaboutyourproduct/service/industry
RetweetingbuildsandstrengthensrelationshipsontwitterRetweetingisseenasacompliment
Thursday, September 17, 2009
Otherconventionswhenposting
PostingURLs‐webaddresses‐areagreatideatogeneratetraffictoyourwebsite.
URLscanbelongandtakeupvaluablecharacters‐mostURLspostedtotwitterareshortenedusingaURLshorteningservice.
Todothis,findaservicesuchasTinyURL.com,pasteinyourlongURLtotheservice,thencopytheshortenedURLintotwitter‐savingyouvaluablecharacters.
Thursday, September 17, 2009
Otherconventionswhenposting
We’velearnedabout@,D,&RTbuttherearealsohashtagswhicharerepresentedbythe#sign.
Hashtagshelpgroupyourtweetsintouseabledatasuchascategories,trendsandarealsosearchableinsearch.twitter.com.Usehashtagslikeso:#haiku,#followfriday,etc.
Hashtagscanoccuranywhereinthetweet.
Thursday, September 17, 2009
UseTwittertoresearch&prospect
search.twitter.com
Searchoutyourindustry,yourbusiness,yourproduct‐whataretheysaying?
They’resayingsomething‐theytendtotalkalot!
Thursday, September 17, 2009
TwitterGetsomeApps!
Therearenumerouswaystoposttotwitter.
Noteverytweethastobepostedintothewebinterface.
YoucanpostfromdesktopapplicationssuchasTweetDeckandCoTweet
Youcanpostfromanymobilephoneusingtextmessagesorfromsmart‐phonesusingappslikeTweetieandTwitterFon
ApplicationscangiveyouMUCHmorefunctionality!
Thursday, September 17, 2009
LookInteresting!
Completeyourprofile!
Addgraphics,anavatarandinformationrelevanttoyourbusiness!
Thursday, September 17, 2009
TwitterDONOTBLOCKYOURUPDATES!
Thursday, September 17, 2009
TwitterTwittercanbe...
Aneasy,freemethodtoaccompanyexistingmarketingplans
Abroadcastingtooltogetinformationaboutyourproduct/service/industryintothehandsofthosewhowantitthemost
Awaytocreateandmaintainrelationshipswithyourcustomers
Atooltomonitoryourbrand‐aswellasyourcompetitor’sbrand
Aconversationaltool‐yourfansandnotsofansaretalkingaboutyourightnowontwitter‐jointheconversation.
Thursday, September 17, 2009
TwitterPointstorememberaboutTwitter
SpamisjustasannoyingonTwitterasitisinane‐mail.Don’tspam‐youwon’twinanyfriendsthatway.
Usedirectmessageswithcare.Makesurethatthereceivingpartyiswantingadirectmessage‐unwelcomedirectmessagesarereallyfrownedupon.
Remembertoberespectfulandsmart.Tweetsareoutintheopen‐they’reindexedandsearchable.Meanwhatyousay&saywhatyoumean.
TwitterisNOTinstantmessaging‐it’sgreattohaveoneononeconversationsontwitter‐butatacertainpointtheconversationneedstogotodirectmessagessoyou’renotignoring/annoyingyourfollowers
Thursday, September 17, 2009
TwitterPointstorememberaboutTwitter
Completeyourprofile!
Onegoodtweetisequaltothousandsofgoodimpressions‐makethemallcount!
Beactivewithtraditionalnetworking‐that’sright‐usetwittertofacilitatefacetofaceopportunities!
YourTwitterpageshouldbebrandedlikeyourwebpage
Beauthentic‐tellYOURstory!
Thursday, September 17, 2009
You’rereadytoflythenestandjointheconversation!
Thursday, September 17, 2009
FacebookWhatisFacebook?
FacebookisaglobalsocialnetworkingwebsitethatisoperatedandprivatelyownedbyFacebook,Inc.[1]Userscanaddfriendsandsendthemmessages,andupdatetheirpersonalprofilestonotifyfriendsaboutthemselves.Additionally,userscanjoinnetworksorganizedbycity,workplace,school,andregion.Thewebsite'snamestemsfromthecolloquialnameofbooksgivenatthestartoftheacademicyearbyuniversityadministrationswiththeintentionofhelpingstudentsgettoknoweachotherbetter.
‐wikipedia
Thursday, September 17, 2009
FacebookWhatisFacebook?
ProfileFriendsWall,Status,PicturesGroups,Pages,EventsNotes,Applications
Thursday, September 17, 2009
FacebookHowtogetstarted
1. Gotohttp://facebook.comandsignup2. Selectthe“CreateaPageforacelebrity,
bandorbusiness.”
Thursday, September 17, 2009
FacebookHowtogetstarted
simplyfillouttheinformationasked.
Makesureyoutick“Iamauthorizedtocreatethispage”
Enterinyourname
Click“CreatePage”
Yourbusinesspageisnowcreated!
Thursday, September 17, 2009
FacebookHowtogetstarted
You’llbeaskedtoeithercreateapersonalaccounttomanageyourbusinessaccountorlinktoyourpersonalaccountatthispoint.
Thursday, September 17, 2009
FacebookHowtogetstarted
Yourbusinesspageisnowcreated!
Noticethe“LinkYourPagetoYourTwitterAccount”
Thursday, September 17, 2009
FacebookHowtogetstarted
Brandingisimportant‐makeyourFacebookpagelooklikeyourwebsite.
Completeyourprofile‐addlogos,pictures,contactinfo,websiteinformation,etc.
Formanaging&editingyourpage
Thursday, September 17, 2009
FacebookManage&Edit
Therearealotofwaystocustomizetheexperienceforyourfans.
Thisisthe“backend”ofyourpagewhereyouwilladdevents,notes,photos,etc...
Visithttp://facebook.com/usernametosetapersonalizedfacebookURL.
Thursday, September 17, 2009
FacebookPublish!
Onceyou’vecompletedEVERYTHINGonyourpage‐publish!
Thursday, September 17, 2009
FacebookHowdoweattractfans?
Wewanttoattractfanstoourproductorservice!
Postqualityquestions,advice,somethingtopromptconversation,etc...
Thursday, September 17, 2009
FacebookHowdoweattractfans?
ByaddingFavoritePagesthatarerelevanttoourproductorservicewecanincreaseourfancount.
Thursday, September 17, 2009
FacebookHowdoweattractfans?
Haveexclusivecontentonyourpage!
Thursday, September 17, 2009
Makeiteasy&obviousforyourfans&followersthatyouareusingFacebook&Twitter!
Thursday, September 17, 2009
Whatarefans&justwhoarethey?
The35‐54yearolddemoisgrowingfastest,witha276.4%growthrateThe55+demoisnotfarbehindwitha194.3%growthrateThe25‐34yearpopulationisdoublingevery6monthsTherearemorefemales(55.7%)thanmales(42.2%)Thelargestdemographicconcentrationremainsthecollegecrowdof18‐24yearolds(40.8%)whichisdownfrom(53.8%)sixmonthsago.
Source: iStrategyLabs, January 2009 - http://www.istrategylabs.com/2009-facebook-demographics-and-statistics-report-276-growth-in-35-54-year-old-users/
Thursday, September 17, 2009
FacebookWhattopost?
PostlinkstoyourPressReleases
Postlinkstoevents
Postlinksforacalltoaction
Examplesofyourproductinthenews(goodnewsofcourse)orinaction.
Thursday, September 17, 2009
FacebookWhattopost?
Mostimportantlywewanttohaveaconversation!
Thursday, September 17, 2009
FacebookRememberthispage?
Nowthatwe’reallsetupwewanttogoaheadandlinkourFacebookpagetoourtwitteraccount!
Thursday, September 17, 2009
FacebookLinkingFacebook&twitter
WewanttobeabletoharnessthepowerofconversationandeasybroadcastingintwitterwiththerichmediaexperiencewehaveinFacebook
Thursday, September 17, 2009
FacebookLinkingFacebook&twitter
Becarefulinwhatyouchoosetodo.
Wedon’twantourfans&followerstobeoverburdenwithourposting.
Thursday, September 17, 2009
ConclusionIgrewupinasmalltownof1000people‐veryclosetothelocalconveniencestoreofthetime,theoldcornerstore.
Theyknewmysister&I,mycousins,myfamily‐wehadatab!
Weknewthem‐theycameoverfordinners‐askidsweallplayedtogether.
Thursday, September 17, 2009
ConclusionTheoldcornerstoreisgonenow‐butIstillrememberspendingthedaysofmyyouththere.
TheseshopsgavewaytotheSuperMarketsandSuperDupermarketsoftoday.
Production,marketing,saleshaveallbeenscaledup
Thursday, September 17, 2009
ConclusionTheonethingasbusinessesasawholehaslaggedinscalingupistherelationshipswehavewithoutcustomers.
Do you want fries with that?
Thursday, September 17, 2009
ConclusionFacebook,twitter+themyriadofothersocialwebsitesgivesbusinessthetoolstohelpscaleuprelationships!
Thursday, September 17, 2009
http://www.facebook.com/don.hazelwood
@donhazelwood
DonHazelwood
Thursday, September 17, 2009
