Telling Great Green Stories_v2_SMBYYC61_compressed
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Transcript of Telling Great Green Stories_v2_SMBYYC61_compressed
Telling great green stories
How a science-based NFP built a
culture of storytelling
We're Canada's leading private
land conservation organization
A non-profit dedicated to protecting
spectacular natural areas across
Canada
…so they'll still be spectacular for our
children and grandchildren.
Est. 1962
2.7 million acres
…almost 2x size of
PEI
Everything is awesome!?!
Science!!!This is serious stuff…
Nature, red in tooth & claw?
OMG!
People???
TwitterJan 2009
Facebook PageApr 2009
YouTubeJune 2009
LinkedInJan 2012
PinterestSept 2012Instagram
July 2013
Google+July 2013
@PorcupineTodd
#ptdancebreak
Take Todd Travelling
#nature + #Grammys
Twitter mashup!
What species is the Twitter
bird?
live chats with experts
Spot the Species
Talk to us!
To blog, or not to
blog???
provide information
establish NCC as thought
leaderdrive web
traffic
engage
encourage support
develop storytelling
culture
BE AWESOME!
Blog goals
www.LandLines.ca
Stories about nature & conservation
Written by NCC staff & guest bloggers
stories from the field
commentary
research updates
conservation 101
interviews
What’s your inner species?
Conservation Crossword
Tweetable facts
Wildlife World Cup
Vote for your fave species!
Editorial guidelines
read widelybe an ideas spy/sponge! be open
share widely encourage(edit lightly)
make friendsbe smart &
fun!be organized &
integrated
Early successes
staff excited & inspired
unsolicited blogs
increased web traffic ≈ 10%
national recognition
a wealth of great stories!
Onward & upward!
@NCC_CNC
www.natureconservancy.ca
www.LandLines.ca
That would be
pretty awesome!
@Ceebie_NCC