Telling a multi channel story
36
Leveraging a Multi-Channel Story to Grow Your Business @VJBrandComm #RNtruth
description
A high level look at how to begin considering multiple channels to tell your brand's story.
Transcript of Telling a multi channel story
Leveraging a Multi-Channel Story to Grow Your Business
@VJBrandComm
#RNtruth
© Vladimir Jones 2013
#RNtruth
The worldis fractured
#RNtruth
How many “channels” are there?
#RNtruth
Search
How many “channels” are there?
#RNtruth
Search
Digital
How many “channels” are there?
#RNtruth
Search
Digital
Traditional
How many “channels” are there?
#RNtruth
Search
Digital
Traditional
Video
How many “channels” are there?
#RNtruth
Search
Digital
Traditional
Video
Social
How many “channels” are there?
#RNtruth
Search
Digital
Traditional
Video
Social
Brand CommHow many “channels” are there?
#RNtruth
Search
Digital
Traditional
Video
Social
Brand Comm
Direct Mail
How many “channels” are there?
#RNtruth
Search
Digital
Traditional
Video
Social
Brand Comm
Direct Mail
Mobile
How many “channels” are there?
#RNtruth
Search
Digital
Traditional
Video
Social
Brand Comm
Direct Mail
Mobile
CRM
How many “channels” are there?
#RNtruth
Search
Digital
Traditional
Video
Social
Brand Comm
Direct Mail
Mobile
CRM
Blog
How many “channels” are there?
#RNtruth
Search
Digital
Traditional
Video
Social
Brand Comm
Direct Mail
Mobile
CRM
Blog
Webinar
How many “channels” are there?
#RNtruth
Search
Digital
Traditional
Video
Social
Brand Comm
Direct Mail
Mobile
CRM
Blog
WebinarWhitepaper
How many “channels” are there?
#RNtruth
Search
Digital
Traditional
Video
Social
Brand Comm
Direct Mail
Mobile
CRM
Blog
WebinarWhitepaper
How many “channels” are there?
Call Center
#RNtruth
What’s your go-to channel?
What channel do you think you should use?
Why haven’t you?
Finding your audience and how/where they consume your messages
#RNtruth
#RNtruth Market Research
#RNtruthCompetitors
#RNtruth Gut Instinct
#RNtruth
Trial & Error
#RNtruth Message & Medium
Content Marketing Strategy
#RNtruth
#RNtruth
Content Strategy
Feeding the content marketing machine
#RNtruth
#RNtruth
Strategy
#RNtruth
Resources
Steps to Multi-Channel Success
1. Release your fears2. Identify your “dream” channels3. Create a strategy for integrating those
channels into a single view of your consumer
4. Get your hands on some research to be sure you know where and who your consumer is and what they want to hear.
5. Trial and error = test and validate6. Finalize your channels and then FOCUS7. Create a strategy for feeding the content
machine8. Listen and optimize9. Repeat from beginning periodically
Exercise 1: Channel Count
Exercise 2: Greatest Marriage of Message to Medium
Exercise 3:Telling your story
Thanks for listening
@VJBrandComm
#RNtruth
about.me/joehodas
