Presented by Michael Lawrence Green

Tell Your Story with Data

August 21cpshr.us

Session Objectives

♦ Learn key principles to effectively tell stories using data

♦ Gain insight into story structure

♦ Identify the best graphics to effectively present data

♦ Learn key tips to reducing clutter in your charts/graphs

♦ Have Fun!

August 21cpshr.us

Changing Attitudes

CognitiveBeliefs

Evaluative

Behavioral

Feelings

Actions

Change Attitude

1. Can you see attitude?

2. How?

What Do You See?

2018 Delta-4

August 21cpshr.us

Tell Your Story with Data

Storytelling

Presenting Your Story

Data Graphics

Data

Tell Your Story with Data Process

August 21cpshr.us

What Makes a Good Story?

♦ Interesting to the audience♦ Adds value (learning)♦ Valid researched

information♦ Presented in an engaging

way♦ The story is complete

August 21cpshr.us

What makes a good story for your audience?

August 21cpshr.us

Story Ingredients

♦ Theme♦ Plot♦ Story structure♦ Characters♦ Setting♦ Style and tone

August 21cpshr.us

Story StructureThe Story Spine Structure Function

Once upon a time…Beginning

The world of the story is introduced and the main character’s routine is established.Every day…

But, one day… The Event The main character breaks the routine.

Because of that…Middle

There are dire consequences for having broken the routine. It is unclear if the main character will come out alright in the end.

Because of that…Because of that…

And, ever since then… End The main character succeeds or fails, and a new routine is established.

August 21cpshr.us

Tips for Effective Storytelling

♦ Keep it real

♦ Create a great beginning

♦ Keep it simple

♦ Generate the right emotion

♦ Use analogies and metaphors

♦ Stick the ending

August 21cpshr.us

What do you think people struggle with when looking

at data?

August 21cpshr.us

Main Types of Charts/Graphs

♦ Bar charts

♦ Histograms

♦ Pie charts

♦ Line charts

August 21cpshr.us

Bar Charts versus Histograms

♦ Bar Chart – Each column represents a group defined by a categorical value

♦ Histogram – Each column represents a group defined by a quantitative value

Bar Charts Histogram

Reduce Clutter1: Remove Gridlines(Annie Cushing, Senior SEO, SEER Interactive)

Reduce Clutter Tip 2: Move the Legend(Annie Cushing, Senior SEO, SEER Interactive)

Reduce Clutter3: Delete Single Legends(Annie Cushing, Senior SEO, SEER Interactive)

Reduce Clutter 4: Add a Descriptive Title (Annie Cushing, Senior SEO, SEER Interactive)

Reduce Clutter 5: Sort Data Prior to Charting (Annie Cushing, Senior SEO, SEER Interactive)

Reduce Clutter 6: Reduce Head Tilting(Annie Cushing, Senior SEO, SEER Interactive)

Reduce Clutter 7: Clean Up Your Axis(Annie Cushing, Senior SEO, SEER Interactive)

Reduce Clutter 8: Smooth it Out(Presentation Pro)

Reduce Clutter 9: Differentiate Segments(Presentation Pro)

Reduce Clutter 10: Change the Line Style(Presentation Pro)

August 21cpshr.us

What is your favorite tip for making your chart pop?

August 21cpshr.us

Memorable Presentation Keys

1. Be yourself

2. Be organized

3. Be relevant - tie it to your audiences needs

4. Keep it simple

5. Keep it moving

6. Use images and props (a little goes a long way)

7. Be enthusiastic

8. Bonus: Remember to tap emotion

August 21cpshr.us

Tell Your Story Using Data

Tell Your Story with Data

Storytelling

Presenting Your Story

Data Graphics

Data

August 21cpshr.us

August 21cpshr.us

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