Tell your brand story (visually) via SOCIAL MEDIA by Cylde
20
Tell your brand story (visually) via SOCIAL MEDIA.
-
Upload
phx-startup-week -
Category
Presentations & Public Speaking
-
view
152 -
download
0
Transcript of Tell your brand story (visually) via SOCIAL MEDIA by Cylde
Tell your brand story (visually) via SOCIAL
MEDIA.
Matthew Clyde,Founder –
Ideas Collide Inc.@matthewclyde
@ideascollide
MATTHEW CLYDe, founder Ideas Collide Marketing CommunicationsEst. 2005 Phoenix | PortlanD
Consumer’s average attention span is 6-8 seconds – 1 second less than a goldfish...
STORY TELLING VIA MEDIA (any media)
a COMPETITION for ATTENTION
MATTHEW CLYDe, founder Ideas Collide Marketing CommunicationsEst. 2005 Phoenix | PortlanD
Consumer’s average attention span is 6-8 seconds – 1 second less than a goldfish...
BRAND STORYTELLING – VISUAL IMPACT
Brands will need to experiment with just about any form of digital,
VISUAL storytelling as the competition for attention
time only gets fiercer. —Ari Kepnes, Content Strategist
BE PASSIONATE.INPSIRE action
BRAND STORYTELLING – VIA SOCIAL MEDIA
BRAND STORYTELLING – VIA SOCIAL MEDIA
Visual Storytelling Rule make me care & then I WILL share
INSPIRE PASSIONMAKE ME CARE & SHARE
BRAND STORYTELLING VIA SOCIAL MEDIA
BE SIMPLE.
SIMPLE IDEAS CAN STILL BE BIG IDEAS.
BRAND STORYTELLING VIA SOCIAL MEDIA
BE AGILE & PROTOTYPE FAST. (YOU ARE ALWAYS IN STARTUP MINDSET/MODE)
IT DOESN’T HAVE TO BE STUDIO PRODUCED TO MAKEYOUR STORY COME TO LIFE• Film studio in hand via
mobile devices• Visually present your
concept, storyboard, bring to life/market
• Constantly FEED your story visually
BE EFFICIENT
1 Story | 1 Presentation Can Become a Social Series of Content
BRAND STORYTELLING VIA SOCIAL MEDIA
