Television and National Development (1)

8/2/2019 Television and National Development (1)

1/25

4/16/12

Click to edit Master subtitle stylePresented by- Pooja ShankarSurabhi Sharma

Sudesh Kumar

Yamini Kamal

Television and National Development.


2/25

4/16/12

Why Television and Development?

It serves multiple purposes of entertainment, informationand education.

Besides performing motivational function it helps inproviding discovery learning and cognitive development ofits viewers.


3/25

4/16/12

Television in India.Starting with 41 sets in 1962 and one channel , at present TV

in India covers more than 70 million homes giving a viewingpopulation more than 400 million individuals through morethan 100 channels.


4/25

4/16/12

DEVELOPMENTPROGRAMS


5/25

4/16/12

SITE (Satellite Instructional

Television Experiment) Launched in 1975

Objective to educate rural people about agriculturalpractices, family planning, hygiene and importance of

education for all. Impact highest in the fields of agriculture and family

planning.


6/25

4/16/12

Kheda project

1975-1990 Television sets installed in public places in

villages. Purpose was to educate on social issues like

exploitation, caste discrimination, alcoholism. Utilised television serials, folk dramas and

puppets shows.


7/25

4/16/12

Delhi Agriculture

Television Project ( DATV)


8/25

4/16/12

Secondary School Television Project

Began in 1961 Done for secondary school students in

Delhi Done due to shortage of labs, equipments

etc.


9/25

4/16/12

UGC-Higher EducationTelevision Project Began in 1984

Aim to upgrade quality of education foruniversity students One hour programs educating on different

courses, papers, exams etc.


10/25

4/16/12

KALYANI

Health series launched in 2002. Focuses on health issues such as malaria,

AIDS, Tuberculosis, iron deficiency etc. Caters to 50% of the population. Been very successful


11/25

4/16/12

GYANDARSHAN

Channel launched by doordarshan

Educational programs Programs done by IGNOU, NITTR and other

institutes from the country. Programs for children as well as adults.


12/25

4/16/12

Quiz related programs

They improve your knowledge skills Programs like KBC, Kya Aap Panchvi Paas

hai?, Bournvita Quiz contest Information based and targets a large

audience.


13/25

4/16/12

Reality shows

They sometimes help to enhance yoursocial skills and alter the way you think.

Programs such as Aap Ki Kacheri,

Highway on my plate, cookery shows etc.


14/25

4/16/12

News related programs

They have the most impact on people Great influence NDTV Greenathon


15/25

4/16/12

Contribution ofprograms to

NationalDevelopment


16/25

4/16/12

Television being the largest medium of massmedia, the messages given by programs aredelivered to a wide audience.

Large part of the population get influencedthrough these programs.

Stirs up responses

Creates awareness

Brings about necessary changes

Help you form an opinion

Makes you feel important in contributiontherefore boosting confidence. Eg: PILs,national stirs

Helps forming governments.


17/25

4/16/12

Economic development ( fosterbusiness)

Ads can promote development

Helps the poor who dont have amedium to speak out.

Expose corruption

Information to avert disasters


18/25

4/16/12

Public service television

Public service TV is often defined as the general in TV service. Thetransmission covers the whole country, independent of commercialand political interests. It shall feature a variety of programs,offering width, high quality and objective reporting of societalissues. It is also intended for the public benefit rather than forpurely commercial concerns.

Public service shall give an important contribution to a democraticsociety through news, debates, debates, programs, documentaries,cultural programming, dramas, entertainment, sports, and so on. Itshall have width and a great number of programs so that eachviewer can find their own important programs. Public service TVdoesn't need to seek a wide audience in every program; it can also

create programs for smaller groups. Public service broadcasting is based on the principles of

universality of service, diversity of programming, provision forminority audiences including the disadvantaged, sustaining aninformed electorate, and cultural and educational enrichment.


19/25

4/16/12

Role of commercialtelevision indevelopment.


20/25

4/16/12

Disasters

Telecast has correlation with the funds.

When disasters occur, the media play multiple roles:

(i) Purvey information on incidents.

(ii) They can impact news of impending disaster, convey the effectsof events that have taken place or are unfolding.

(iii) Natural disaster coverage can lead to political action


21/25

4/16/12

Social Development.

Assists the society in tackling problems of corruption, criminalviolence, communal conflicts, public health and related issues


22/25

4/16/12

Political Transparency

The television media can make the political system moretransparent by helping people understand the operations ofgovernment, participate in political decisions, and hold governmentofficials accountable


23/25

4/16/12

Economic Growth.

Satellite Instructional Television Experiment in India contributed tothe agricultural production and enrollment of children in schools


24/25

4/16/12

Jaago Re

Corruption

Voting

Athithi Devo Bhava

NDTV Documentaries

PSAs

Soap Operas on Colors


25/25

4/16/12

Jessica Lal murder case.

Television and National Development (1)

Documents

Transcript of Television and National Development (1)