Telematics Evangelist Concept
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Transcript of Telematics Evangelist Concept
TELEMATICS EVANGELIST CONCEPT©
Joel Andrew HoffmannHoffmann Group ConsultingMarch 2008
PROBLEM
STATEMEN
TBackground Non-negotiable Automaker Requirements
04/18/232
HOFFMANN GROUP 2008
Transparent Solution Required – Not A Bag Of Parts
• Expanded value chain from automotive model
• Solution oriented application framework needed
• Partnerships needed between key providers – not traditional buy-sell relationship
• Cost distribution agreement required across partners – leads to consumer pricing
SOLU
TION
A New Role – Regional Evangelist
Global Evangelist
Charting Global Waters
Marketing Strategy
04/18/233
HOFFMANN GROUP 2008
Corporate Competency Center• Collect market information• Target cross cutting customers• Align and promote all relevant materials
for business development teams• Span information globally
Central Staff with Strong Field Representation• Drive workshops and exhibitions• Aligning stakeholders in the market plan• Coordination with Marketing and Sales
Future Direction And Growth Into Additional Markets
Global Geographies Compete• Differing requirements affect perception of global
innovation• Automaker demographics and design activity vary• Common solution elements can be evangelized
Geo Specialization Can Be Managed• Japan – leads in embedded platforms and
availability of services• Europe – rich personal services and navigation
devices, innovation• North America – focused on safety applications and
common nationwide services, slow to adopt