Telekom Srbija IPTV insights and perspectives
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Transcript of Telekom Srbija IPTV insights and perspectives
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Telekom Srbija IPTV insights and perspectivesNew Media Summit, Digital AgendaBelgrade, September 2011
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Telekom SrpskeNumber of Subscribers:Fixed line: 355Mobile: 1,344Internet and Multimedia: 96Group Total Number of Subscribers:Fixed line: 3,482Mobile: 7,821Internet and Multimedia: 672Telekom SrbijaNumber of Subscribers:Fixed line: 3,037Mobile: 5,916Internet and Multimedia: 576m:telNumber of Subscribers:Fixed line: 9Mobile: 561
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Introduction Open IPTV (Internet Protocol Television) group of interactive multimedia services, which consists of several basic services, like: Live TV package, VoD service /Video on Demand/, sVoD /subscription Video on Demand/, nPVR /network Personal Video Recorder/, EPG /Electronic Program Guide/ and other.
Introduced at Serbian market at 2008, as a first IPTV operator in our territory.
Gives high level of QoS Quality of Service and QoE Quality of Experience, compared to standard terrestrial and cable television.
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Open IPTVIntroduced in Oct. 2008; First IPTV operator in the country.At the moment, 152 TV channels (foreign, national, regional, local TVs, with different kind of content sports, music, movie, documentaries, news...) and 8 radio channels (national stations).Video on Demand library consists over 600 titles in every moment.Several packages in Live TV; Basic, Fun, Arena, Pink Cinema, HBO with HBO On Demand, Cinemax, Adult, and from Nov 2010, HD package. Radio channels are in Basic package, and we covered the most popular stations in country (Radio S, Roadstar, B92, AS, RTS all three programs).From just a few thousands at the end of 2008, today we have over 105.000 subs, so Telekom Srbija in short period of time became one of top 3 operators in the market.
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Open IPTV also in Bosnia and HerzegovinaIntroduced in May 2010;Consists of three services: Live TV package, VoD and EPGAt the moment 60 TV channelsVideo on Demand library consists over several hundred titles in every moment.Comparative advantage on the BiH market: HBO and Arena Sport packageFuture plans: more local content especially TV channels and introducing HDTV package
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Open IPTV servicesLive TV package /TV and radio stations/Video on demand / subscription Video on DemandElectronic Program GuidenPVR Others to be introduced
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live TVNumber of channels in the offer theoretically can be unlimited high scalability and flexibility Detailed statistics of channels viewing by usersPossibility of direct marketing personalized marketing content based on the interest of viewers National televisions can broadcast local advertising contentMarketing more focused on the viewer itself, with more feedback information from the viewers
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VoD/sVoD Electronic video store User chooses which movie or other content (series, tv shows, concerts, documentary...) wants to seeContent can be viewed several times in 24 hours in case of VoD. In case of sVoD, content can be viewed numerous times in defined period /weekly, monthly/ as long as it stands continuously in offer.Database search by name, genre, actor, director...Completely new service on our market, first introduced in Open IPTV offer.
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Simultaneously recording one or more programsUser defines the time, channel, length, frequency of recordingEasily going through recorded material (pausing, rewinding forward/backwards in different speeds, jumping on content sections...)Completely new service on our market, also firstly introduced through Open IPTV offer
nPVR
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Electronic Programming GuideOverview of current program schemeDetailed information about programs and shows Browsing the programs on different criteria (sport, music, movie ...)Personalization (of your own list of channels ...)Locking and hiding certain channels from the package Easy changing between packagesDefining more system users parental locks
EPG
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Cable TV & IPTV market in Serbia
Chart15
9225633
10817220
12478901
Customers (thousands)
Revenue (millions RSD)
Source: RATEL
922
1,081
1,247
5,633
7,220
8,901
Struktura prihoda
Struktura prihoda po uslugama
200820092010
Fiksna telefonija25.00%28.95%28.87%
Mobilna telefonija61.00%54.82%52.69%
Internet7.00%7.79%8.95%
Struktura prihoda
Fiksna telefonija
Mobilna telefonija
Internet
Struktura prihoda po uslugama
Ostvareni prihodi
Ostvareni prihodi (DIN)Ostvareni prihodi (DIN)
200820092010200820092010
Fiksna telefonija33,800,000,00033,900,000,00035,000,000,00033,80033,90035,000
Mobilna telefonija------------
Internet8,763,000,00011,108,000,00013,527,000,0008,76311,10813,527
Kurs89.543695.9679106.015689.543695.9679106.0156
Ostvareni prihodi (EUR)Ostvareni prihodi (u mil. EUR)
200820092010200820092010
Fiksna telefonija377,469,747353,243,116330,140,093377.47353.24330.14
Mobilna telefonija913,430,000826,740,000769,200,000913.43826.74769.20
Internet97,862,941115,747,036127,594,42997.86115.75127.59
Ostvareni prihodi
Fiksna telefonija
Mobilna telefonija
Internet
Ostvareni prihodi (u mil. EUR)
Broj pretplatnika
Broj korisnika (u hiljadama)
200820092010
Fiksna telefonija3,084.903,105.703,110.30
Mobilna telefonija9,618.809,912.309,915.30
Internet1,619.701,705.702,407.40
Broj pretplatnika
Fiksna telefonija
Mobilna telefonija
Internet
Broj pretplatnika (u hiljadama)
Broadband pretplatnici
Broj broadband internet korisnika
200820092010
Internet464,535468,702590,586
Broadband pretplatnici
Internet
Broj broadband korisnika
Internet po tipu konekcije
Broj broadband Internet pretplatnika po tipu konekcije
200820092010
ADSL267,876351,252536,796
Kablovski modem151,154187,923260,474
Beini pristup48,13045,86458,305
Internet po tipu konekcije
ADSL
Kablovski modem
Beini pristup
Broadband Internet korisnici po tipu konekcije
Mobilna po operatoru
Uee operatora u ukupnom ostvarenom prihodu od mobilne telefonije
200820092010
Telekom Srbija52.15%50.70%43.70%
Telenor41.83%40.50%42.40%
VIP6.02%8.80%13.90%
Mobilna po operatoru
Telekom Srbija
Telenor
VIP
Uee operatora u prihodu od mobilne telefonije
Mobile C&R
Mobile
200820092010
Customers (thousands)9,618.809,912.309,915.30
Revenue (milions EUR)913.43826.74769.20
Mobile C&R
Customers (thousands)
Revenue (milions EUR)
Source: RATEL
9,618.80
9,912.30
9,915.30
913.43
826.74
769.20
Fixed C&R
Fixed
200820092010
Customers (thousands)3,084.903,105.703,110.30
Revenue (billions RSD)338.00339.00350.00
Fixed C&R
Customers (thousands)
Revenue (billions RSD)
Source: RATEL
3,084.90
3,105.70
3,110.30
33.8
33.9
35.0
Broadband C&R
Broadband
200820092010
Customers (thousands)464,535468,702590,586
Revenue (millions RSD)87,630.00111,080.00135,270.00
Broadband C&R
Customers (thousands)
Revenue (millions RSD)
Source: RATEL
464,535
468,702
590,586
8,763
11,108
13,527
CaTV-IPTV C&R (2)
Broadband
200820092010
Customers (thousands)9221,0811,247
Revenue (millions RSD)5,633.007,220.008,901.00
CaTV-IPTV C&R (2)
Customers (thousands)
Revenue (millions RSD)
Source: RATEL
922
1,081
1,247
5,633
7,220
8,901
Sheet8
Telekom Srbija43.743.70%
Telenor42.442.40%
VIP13.913.90%
Telekom Srbija9999.00%
Others11.00%
SBB48.54748.55%
JPPTT8.1988.20%
Koperikus7.4827.48%
Telekom Srbija6.9336.93%
IKOM5.8145.81%
Others23.02623.03%
Telekom Srbija6767.00%
Others (198 operators)3333.00%
Sheet8
Telekom Srbija
Telenor
VIP
Telekom Srbija
SBB
Others
JPPTT
Kopernicus
Telekom Srbija
IKOM
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Cable TV & IPTV market in Serbia Source: RATEL
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IPTV service key issuesContent as key factor for IPTV successTry and buy campaigns for overriding technologically barrier for customer acquisition IPTV as revenue generation stream
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Latest developmentAcquisition of Arena sportWeb and Mobile TV
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Global subscribers of IPTV services delivered by wireline communication service provider reached 36 million in 2010, and are forecast to grow to 74 million by the end of 2014. 9,2 % of world, noncable, consumer-fixed broadband households in 2010Source: Gartner Inc
IPTV global forecasts
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Premium contentBundling of IPTV with other servicesIncrease number of TV channels and Video on Demand content, and further development of Pay-TV
Telekom Srbija IPTV perspectives
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Telekom Srbija IPTV perspectives
Digital advertising and marketing solutionsIPTV will be a major retention tool in DSL marketSufficient bandwidth for reliable, high quality contentSwitch from analog to digital TV broadcast"three-screen strategy
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Thank you!
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