TELEGRAAF VROUW ONLINE. AMSTERDAM, 21.07.09. TELEGRAAF WEBSITE. In addition to pages in the...
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Transcript of TELEGRAAF VROUW ONLINE. AMSTERDAM, 21.07.09. TELEGRAAF WEBSITE. In addition to pages in the...
TELEGRAAF
VROUW ONLINE.
AMSTERDAM, 21.07.09
TELEGRAAF WEBSITE. In addition to pages in the newspaper and its own magazine, Telegraaf VROUW also provides
advertisers with an online platform
Telegraaf VROUW attracts 816,000 unique visitors a month, making it the largest women’s site in
the Netherlands*
Telegraaf Vrouw generates 3.1 million pageviews a month*
VROUW NEWSLETTER. The Telegraaf Vrouw newsletter presents the latest news, true stories and background articles for
and about women. It covers a range of diverse topics such as glamour, psychology and
relationships, fashion and beauty and good food and healthy living. Each edition features a special
competition exclusively for newsletter subscribers.
*Source: STIR May 2009
Telegraaf VROUW online
Online visitors profile
36%: aged 35-49 31%: aged 20-34 38%: higher vocational education (HBO) or university education 49%: intermediate vocational education (MBO) 27%: social class B1 21%: social class B2
Source: STIR May 2009
Online advertisingopportunities on VROUW
Besides display advertising, numerous tailor-made solutions for campaigns are also possible.
Promotions are given a prominent position on the website and can be supported with editorial attention.
Display advertising Advertorials Text links Promotional packages Sponsorships Tailor-made solutions
Types of advertising
Banner positions
Large banner 468*60
Leaderboard 728*90
Medium rectangle 300*250
Display advertising
Your commercial message will be approached in an editorial fashion and will be placed among the editorial articles on the VROUW homepage*
Duration: 1 week
Price: € 2,500
Advertorial
* The advertorial will be placed subject to the approval of the editorial staff
Fixed position in the Goodiebar
on each page
Duration: 1 month
Price: € 2,000
Text links
Telegraaf VROUW online is a perfect advertising platform for promotions
Promotions are given a prominent position on the website and can be supported by editorial attention.
Three packages have been compiled especially for VROUW.
Small
Medium
Large
Small
fixed position in the Goodiebar on each page (1) landing page (3) 1 editorial article (2)* duration of listing in Goodiebar: 1 week price: € 4,500 A duration of one week does not apply to editorial articles. The articles are placed subject to the approval of the editorial staff.
Medium
fixed position in the Goodiebar on each page (1) 2 different advertisements landing page (3) 3 editorial articles (2)* duration: 2 weeks price: € 6,500 A duration of 2 weeks does not apply to editorial articles. The articles are placed subject to the approval of the editorial staff.
Large
fixed position in the Goodiebar on each page (1) landing page (3) once in ‘Talk of the Town’ (4) 3 editorial articles (2)* duration: 1 month price: € 10,000 A duration of 1 month does not apply to editorial articles. The articles are placed subject to the approval of the editorial staff.
It is also possible to sponsor part of the VROUW website, for example all the sections relating to a certain topic.
Sponsorships are always tailor-made solutions and are determined in consultation.
Example of sponsorship: Sponsoring the weekly menu: a new section within VROUW that is sponsored by an advertiser
Sponsorships or tailor-made solutions
Thank you for your attention!