ABILITY PARTNER - TELE2’S SOCIAL INTRANET

December 1st, 2010

TELE2: AN EASTERN EUROPEAN GROWTH MACHINE

• 40 billion SEK in revenue

• 30 million customers in 11 countries

• Listed on the OMX Stock exchange since 1996

INTRANET 2.0: THE BRIEFInternal Communication

GOAL OF INTERNAL COMMUNICATIONS

Know about

Understand

Be involved

Support

Be committedAmbition

Interactivity

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TELE2 INTERNAL COMMUNICATIONS SWOT

My Voice: results above benchmark

Tele2 Way is very strong and gives the company one culture

Challenger: one clear internal image

My Voice: good results, but not yet best in class

Group not completely mature in terms of internal communications

Mostly top-down communication

Organizations can no longer ignore the social media and Intranet 2.0

A lot of employees are probably talking about their company, and we are not part of the conversation

Arrival of the Digital Natives in organizations

Learn from each other / best practices: copy with pride

Experience and knowledge are with the people, not with the company

BUSINESS OBJECTIVES OF INTRANET 2.0

BUSINESS CASE

“Today’s solution needs to be upgraded with more functionality, such as authentication, personalization of information

and collaborative tools, in order to support the requirements from the users and improve the benefits for our employees.

A more personalized intranet will increase usage, information and knowledge sharing as well as boost productivity”.

• Direct Cost Savings Reduction of time spent on looking and searching for Information

(1 minute per employee & day – x kEUR annually, which is per se enough to support the business case) • Empowered and better educated staff

Staff have the ability to find out information for themselves, independently Staff have the ability to share ideas, ask questions to others and learn from one another Staff will be better trained and live the Tele2 values

• Improved Communications Corporate communications can be passed down to employees in a variety of formats

• Run Business Applications The Intranet can be used to deliver a massive range of systems and software to employees, such as

time sheet systems, facilities booking, order tracking, HR systems, central address books etc. Get real time Management Information on the status of business applications that run on the Intranet.

• Improved access and detainment of company knowledge The Intranet should act as a central knowledge storage facility

Total calculated savings: x kEUR

Pay-back: x month

ROLL-OUT: PHASE 1 -INFORMATION & PERSONALIZATION

Main functionalities

• Top-down information• Company news• Personalization of tools and

information, rss feeds

• Consistent information to large groups of employees

• Possibility for every employee to fine-tune his/her information and tools

• Get informed instead of having to search for information

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Benefits

ROLL-OUT: PHASE 2 - COLLABORATION

• Personal profile• Communities• Activities• Blogs• Wikis• Bookmarking

• Being updated and informed• Being efficient by tapping into others’

expertise as mentors and consultants• Share and find knowledge, ideas, best

practices• Collaborate efficiently within restricted

or open communities• Re-use solutions and formats• Horizontal communication and

collaboration • Bottom-up communication

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Main functionalities Benefits

INTRANET 2.0: THE PROJECTInternal Communication

PROJECT BACKGROUND

• Tele2 is a fastly growing company• History of quick decisions and flat organization • The Tele2 Way

PROJECT BACKGROUND - TELE2 INTRANET

ARCHITECTURE AND DESIGN

Blogs

Blogs

PROFILES COMMUNITIES BLOGS WIKIS

LOTUS CONNECTIONS 2.5

NetherlandsDate - DomainHeadline +Date - DomainHeadline +Date – DomainHeadline +

Logo

Gadget Gadget

MY Bloggs

1. The customizable area contains movable gadgets with limited resizeability, i.e. with predefined, grid adjusted sizes.

2. Scrollable accordion list. An expanded item shows the introduction of the article within the gadget container. Only one item at a time can be expanded.

3. One row headlines. Text string shall be truncated to manage overflow.

4. Domain is a link to filtered news list with news only from that domain, i.e. global, country etc.

5. When the gadget toolbar is clicked, the user is presented with choices to move, resize or delete gadget.

6. N/A7. N/A8. N/A.9. Sub menu shows items one level down

from top. 10. Tools menu with global functions. Needs to

be defined.

1

23

4

5

MY UPDATES PROFILES COMMUNITIES BLOGS FAVOURITES FILES WIKIS

MY HOME NEWS POLICIES LOCATIONS MY CONNECTIONS

9

SearchABOUT TELE2 | HELP | LOGIN10

Choose Tool

BIT Information meeting2010 Nov 13th 15:00-15:30Location: Picnic area, floor 5 Kista-BIT

Freeze ends2010 Nov 13th 15:00-15:30Location:

My tools

Calendar

Tina Thuresson, TCS Billing & TM Technical Customer Support/Billing & TM, Karlskoga11-01-2010 (New employee)

Daniel Fernholm, Senior Service Manager, Göteborg Sales & Marketing Busines/Business Sales Support11-01-2010 (New employee)

Claes Löfgren, Kommersiell Produktchef, mobiltelefoni Sales & Marketing Business/Product & Marketing/Mobile11-01-2010 (New employee)

Michél Anbratt, Säljaansvarig, nya säljkanaler Sales & Marketing Residential/Residential Sales/New Channels

11-01-2010 (New employee)

Tele2 Employees

NEWS

SwedenDate - DomainHeadline +Date - DomainHeadline +Date – DomainHeadline +

IN FOCUS

Archive

Image Date - DomainHeadline Date - DomainHeadlineDate - DomainHeadlineDate - DomainHeadline

Image

Image

Image

3

Gadgets:The Gadgets are:Existing info but in gatget form:-Tele2 & Telecom in the Media- Tele2 TV- NOC messages- BIT System Status info- Tele2 CommercialsNew frames:- External feeds such as DN (Generic gadget such as iGoogle)- Connections RSS feeds

All Monitored Systems are OK!

Info

BIT System Status Info

i

Digitala Trender 2010:3Användarstyrd IT16:29 2010-01-13, Daniel NilssonVad är Sociala Media:Nytt sätt att jobba16:29 2010-01-13, Nathalie TchorekHarris’s Blogg:New office in Russia16:29 2010-01-13, Harri Kopponen

M O D E L

1. The customizable area contains movable gadgets with limited resizeability, i.e. with predefined, grid adjusted sizes.

2. Scrollable accordion list. An expanded item shows the introduction of the article within the gadget container. Only one item at a time can be expanded.

3. One row headlines. Text string shall be truncated to manage overflow.

4. Domain is a link to filtered news list with news only from that domain, i.e. global, country etc.

5. When the gadget toolbar is clicked, the user is presented with choices to move, resize or delete gadget.

6. N/A7. N/A8. N/A.9. Sub menu shows items one level down

from top. 10. Tools menu with global functions. Needs to

be defined.

MY UPDATES PROFILES COMMUNITIES BLOGS FAVOURITES FILES WIKIS

MY HOME NEWS POLICIES LOCATIONS MY CONNECTIONS

SearchABOUT TELE2 | HELP | LOGIN

Date - DomainHeadline Date - DomainHeadlineDate - DomainHeadlineDate - DomainHeadline

Image

Image

Gadgets:The Gadgets are:Existing info but in gadget form:-Tele2 & Telecom in the Media- Tele2 TV- NOC messages- BIT System Status info- Tele2 CommercialsNew frames:- External feeds such as DN (Generic gadget such as iGoogle)- Connections RSS feeds

D E S I G N

RESULT

• Connections in production for less than 2 months

50+% of SE and NL logged onto Connections 148 communities 92 blogs General positive trend – but continuous communication and

training are required Few support requests due to Early Adopter phase Employees gain in visibility Too early to evaluate further business benefits

WE FORGOT, MISSED AND LEARNED

• Prepare the organisation – Middle management• Train people• Set a good support organisation to answer questions

and help out• Favour mandatory usage, move processes• Be aware that implementation takes time

Connections requires adaptation: technically organisation-wise

PERSONAL LESSONS LEARNED

• Usability and attractivity are highly important in web 2.0• Providing an idea is not enough for everyone – be

specific• Communication is key• Vital role of ambassadors• There is a meaning behind the buzz words

Innovation Collaboration Communication

WHAT’S NEXT?

• Roll-out of remaining countries• Document management• Enable Mobile access• Changes driven by the organization

THE BEST DEAL