TEL AVIV GLOBAL

HILA OREN, FOUNDER & CEOJUNE 9, 2014

DESTINATION> TEL AVIV

TEL AVIV

CITY> 415,000METRO> 1,300,000

WHAT IS A GLOBAL CITY?

A LEADING CITY WITH AN INTERNATIONAL BUSINESS CENTER AND A DIRECT INFLUENCE ON GLOBAL AFFAIRS

PROF. SASKIA SASSEN, 1991

NEW YORK TOKYO LONDON

PARIS H. KONG L.A. SEOUL BERLIN RIO D.J..

VISION – TEL AVIV, ONE OF THE WORLD’S 20 LEADING GLOBAL CITIES

UNDERSTANDING THE D.N.A. OF A CITYU.S.P. – UNIQUE SELLING POINT

STARTUP CITYTEL AVIV’S DNA

STARTUP CITYTEL AVIV’S DNA

STARTUP CITYTEL AVIV’S DNA

STARTUP CITYTEL AVIV’S DNA

JAFFATEL AVIV’S OLD CITY

THE MOST ANCIENT PORT CITY IN THE WORLD

UNESCO WORLD HERITAGE SITE, 2003

THE WHITE CITYLARGEST BAUHAUS CONCENTRATION IN THE WORLD

1/3 RESIDENTS BETWEEN 18-35

YOUNG, WILD & FREE

1,748 BARS, CAFÉS & NIGHTCLUBS

“MEDITERRANEAN CAPITAL OF COOL”

1 FOR EVERY 231 RESIDENTS

LIFE’S A BEACH52 SQ. KM OF CITY > 14 KM OF BEACH

GATEWAY TO ISRAEL

BEN GURION INTERNATIONAL AIRPORT

THE CREATIVE CLASS

TEDER TEL AVIV

THE ENTRANCE TO CITY HALL

TALENT

CITY-WIDE FREE WI-FI

TECHNOLOGY

TEL AVIV GAY PRIDE FESTIVAL

TOLERANCE

ISRAEL’S CULTURAL CENTERDESIGN MUSEUM HOLON, GREATER TEL AVIV

60 CULTURAL EVENTS EVERY DAYHOME OF ISRAEL PHILLHARMONIC ORCHESTRA & ISRAEL OPERA“1 OF THE WORLDS MOST CREATIVE CITIES” GLOBE&MAIL

GOOGLE OFFICES, TEL AVIV

WORLDS 21st LARGEST FINANCIAL CENTER GFCI2ND LARGEST ECONOMY IN THE MIDDLE EAST“1 OF THE WORLDS MOST TECH. INFLUENTIAL CITIES” NEWSWEEK

ISRAEL’S BUSINESS CENTER

700

TEL AVIV

STARTUPS

TEL AVIV’S DEVELOPMENTCITY DEVELOPMENT BUDGET 2003-2013

2003 2005 2007 2009 2011 2013

*(MILLION EURO’S)

80M€

140M€

200M€

250M€

THE NONSTOP CITY GOES GLOBAL URBAN CREATIVE ENERGY

(B)LEISURETOURISTS -> VISITORSINNOVATION EXPERIENCE

2014: A GLOBAL BRAND FOR A GLOBAL CITY

TEL AVIV NONSTOP CITY

TEL AVIV NONSTOP CITY

TEL AVIV VILLE SANS ARRET

^

URBAN CREATIVE ENERGY

THE BRAND:

POSITIONING:NONSTOP CITY

JAFFA OLD CITYTEL AVIV NONSTOP

CITY

WHITE CITYTEL AVIV NONSTOP

CITY

TEL AVIV STARTUP CITYTEL AVIV NONSTOP

CITY

TEL AVIV GAY VIBETEL AVIV NONSTOP

CITY

TEL AVIV GAY VIBETEL AVIV NONSTOP

CITYCITY INVESTMENT IN L.G.B.T. COMMUNITY:2012: 1.5 MILLION NIS2013: 2 MILLION NIS2014: 2 MILLION NISCITY INVESTMENT IN L.G.B.T. TOURISM:

GAY PRIDE EVENTS = 600,000CAMPAIGN: 200,000 (CITY) = 800,000 (TOTAL)

TEL AVIV GAY VIBETEL AVIV NONSTOP

CITYCITY INVESTMENT IN L.G.B.T. TOURISM:

RETURN ON INVESTMENT:100% HOTEL OCCUPANCY7,000 HOTEL ROOMS + ALTERNATIVE ACCOMMODATION

TEL AVIV GAY VIBETEL AVIV NONSTOP

CITYGLOBAL L.G.B.T. TOURISM:

70 MILLION VISITORS54 BILLION $ INDUSTRY25% MORE EXPENDITURE PER TRAVELLERPRIVATE SECTOR IDENTIFIES POTENTIAL

PROMOTIONAL MATERIALS

BRAND MANUAL

INNOVATORS EARLY ADOPTERS EARLY MAJORITY LATE MAJORITY LAGGARDS

CHALLENGE #1:CROSSING THE CHASM

(B)LEISURE VISITORSINTERNATIONAL STUDENTSSTARTUP ENTREPRENEURSLOW-COST TRAVELERSLGBT COMMUNITY

CHALLENGE #2:ATTRACTING THE GLOBAL CREATIVE CLASS

FOCUS: URBAN CREATIVE VIBE

OUR GOALS: A MILLION MORE

JOIN US

CITIES SUMMIT TEL AVIV

SEPTEMBER 15, 2014CRACKING THE INNOVATION CODE