Tefl entrepreneurship from lesson plan to business plan - BRAZ TESOL - 2014
-
Upload
caltabiano-idiomas -
Category
Education
-
view
291 -
download
1
Transcript of Tefl entrepreneurship from lesson plan to business plan - BRAZ TESOL - 2014
![Page 1: Tefl entrepreneurship from lesson plan to business plan - BRAZ TESOL - 2014](https://reader036.fdocuments.net/reader036/viewer/2022062523/58edd5221a28abca628b46dd/html5/thumbnails/1.jpg)
Bruna CaltabianoJoão Pessoa, Brazil
May, 2014.
![Page 2: Tefl entrepreneurship from lesson plan to business plan - BRAZ TESOL - 2014](https://reader036.fdocuments.net/reader036/viewer/2022062523/58edd5221a28abca628b46dd/html5/thumbnails/2.jpg)
By the end of this talk, we will have:
• Discussed planning• Discussed the importance of having a business
plan• Drawn a parallel between a lesson plan and a
business plan
![Page 3: Tefl entrepreneurship from lesson plan to business plan - BRAZ TESOL - 2014](https://reader036.fdocuments.net/reader036/viewer/2022062523/58edd5221a28abca628b46dd/html5/thumbnails/3.jpg)
What is the use of Lesson Plans?
“The success with which a teacher conducts a lesson is often thought to depend on the effectiveness with
which the lesson was planned”
– Richards, 1998.
![Page 4: Tefl entrepreneurship from lesson plan to business plan - BRAZ TESOL - 2014](https://reader036.fdocuments.net/reader036/viewer/2022062523/58edd5221a28abca628b46dd/html5/thumbnails/4.jpg)
A Lesson Plan Template- Clarity, limitation, and specification of aims/objectives- Class Profile- Assumptions- Personal aims- Skill and language focus- Timing and Timetable fit- Patterns of Interaction- Procedures- Anticipated problems and possible solutions- Success Indicators
(Harmer, 2007)(Richards, 1998)
![Page 5: Tefl entrepreneurship from lesson plan to business plan - BRAZ TESOL - 2014](https://reader036.fdocuments.net/reader036/viewer/2022062523/58edd5221a28abca628b46dd/html5/thumbnails/5.jpg)
The Lesson Plan Paradox
- Magic Moments- Sensible Diversion- Unforeseen Problems
(Harmer, 2007)
![Page 6: Tefl entrepreneurship from lesson plan to business plan - BRAZ TESOL - 2014](https://reader036.fdocuments.net/reader036/viewer/2022062523/58edd5221a28abca628b46dd/html5/thumbnails/6.jpg)
![Page 7: Tefl entrepreneurship from lesson plan to business plan - BRAZ TESOL - 2014](https://reader036.fdocuments.net/reader036/viewer/2022062523/58edd5221a28abca628b46dd/html5/thumbnails/7.jpg)
“The business plan is a strong business tool, especially for the small business owner. It provides you with every detail about your business and allows you to review the hard, clear facts that are needed to make strong and successful business decisions, even if it means starting the business over.”Source: (www.smallbusiness.chron.com)
What is the use of Business Plans?
![Page 8: Tefl entrepreneurship from lesson plan to business plan - BRAZ TESOL - 2014](https://reader036.fdocuments.net/reader036/viewer/2022062523/58edd5221a28abca628b46dd/html5/thumbnails/8.jpg)
The Vital Importance...
• The latest statistics from Brazil:Out of every 100 companies opened in 2007 in
Brazil , 24 closed in the next year.
Source: IBGE, 2010 (census 2010)
![Page 9: Tefl entrepreneurship from lesson plan to business plan - BRAZ TESOL - 2014](https://reader036.fdocuments.net/reader036/viewer/2022062523/58edd5221a28abca628b46dd/html5/thumbnails/9.jpg)
![Page 10: Tefl entrepreneurship from lesson plan to business plan - BRAZ TESOL - 2014](https://reader036.fdocuments.net/reader036/viewer/2022062523/58edd5221a28abca628b46dd/html5/thumbnails/10.jpg)
LEWIS CARROLL (rephrased from Alice in Wonderland – chapter 6)
![Page 11: Tefl entrepreneurship from lesson plan to business plan - BRAZ TESOL - 2014](https://reader036.fdocuments.net/reader036/viewer/2022062523/58edd5221a28abca628b46dd/html5/thumbnails/11.jpg)
• Where do you want to be?• How do you get there?
(White et al, 2008)
The two questions:
![Page 12: Tefl entrepreneurship from lesson plan to business plan - BRAZ TESOL - 2014](https://reader036.fdocuments.net/reader036/viewer/2022062523/58edd5221a28abca628b46dd/html5/thumbnails/12.jpg)
The Business Plan(Kawasaki, 2003)
• Executive Summary
![Page 13: Tefl entrepreneurship from lesson plan to business plan - BRAZ TESOL - 2014](https://reader036.fdocuments.net/reader036/viewer/2022062523/58edd5221a28abca628b46dd/html5/thumbnails/13.jpg)
• Business description and vision
(Aims , Assumptions, Personal aims)
![Page 14: Tefl entrepreneurship from lesson plan to business plan - BRAZ TESOL - 2014](https://reader036.fdocuments.net/reader036/viewer/2022062523/58edd5221a28abca628b46dd/html5/thumbnails/14.jpg)
OUR MISSION
“Our mission is to provide high quality language instruction in an effective manner and in a way in which each student is unique. The classes are taught according to the profile of the student/group, taking into consideration their personal and institutional needs, helping students meet the challenge of today’s global competition as well as improving their communication for academic and everyday social purposes. Caltabiano Idiomas is committed to achieving this mission by working with dedicated professionals and relevant materials.”
![Page 15: Tefl entrepreneurship from lesson plan to business plan - BRAZ TESOL - 2014](https://reader036.fdocuments.net/reader036/viewer/2022062523/58edd5221a28abca628b46dd/html5/thumbnails/15.jpg)
• Definition of the market
(“Class” Profile, “Skill and language” focus, Anticipated “problems” and possible solutions)
![Page 16: Tefl entrepreneurship from lesson plan to business plan - BRAZ TESOL - 2014](https://reader036.fdocuments.net/reader036/viewer/2022062523/58edd5221a28abca628b46dd/html5/thumbnails/16.jpg)
(Procedures)
• Description of products and services
![Page 17: Tefl entrepreneurship from lesson plan to business plan - BRAZ TESOL - 2014](https://reader036.fdocuments.net/reader036/viewer/2022062523/58edd5221a28abca628b46dd/html5/thumbnails/17.jpg)
• Organization and Management
(“Class” Profile)
![Page 18: Tefl entrepreneurship from lesson plan to business plan - BRAZ TESOL - 2014](https://reader036.fdocuments.net/reader036/viewer/2022062523/58edd5221a28abca628b46dd/html5/thumbnails/18.jpg)
• Marketing and Sales Strategies
(“Class” Profile, Procedures)
![Page 19: Tefl entrepreneurship from lesson plan to business plan - BRAZ TESOL - 2014](https://reader036.fdocuments.net/reader036/viewer/2022062523/58edd5221a28abca628b46dd/html5/thumbnails/19.jpg)
![Page 20: Tefl entrepreneurship from lesson plan to business plan - BRAZ TESOL - 2014](https://reader036.fdocuments.net/reader036/viewer/2022062523/58edd5221a28abca628b46dd/html5/thumbnails/20.jpg)
(aims, timetable fit, success indicators)
• Financial Management
![Page 21: Tefl entrepreneurship from lesson plan to business plan - BRAZ TESOL - 2014](https://reader036.fdocuments.net/reader036/viewer/2022062523/58edd5221a28abca628b46dd/html5/thumbnails/21.jpg)
The Lesson Plan ParadoxX
The Business Plan Paradox
-The planning process is more important than the plan itself-Managing change, not avoiding it
(Berry, 2010)
![Page 22: Tefl entrepreneurship from lesson plan to business plan - BRAZ TESOL - 2014](https://reader036.fdocuments.net/reader036/viewer/2022062523/58edd5221a28abca628b46dd/html5/thumbnails/22.jpg)
LT0 Management (White et al, 2008)
FinancialManagement
Human Resources
Marketing
CRM
OrganizationalManagement
AcademicManagement
![Page 23: Tefl entrepreneurship from lesson plan to business plan - BRAZ TESOL - 2014](https://reader036.fdocuments.net/reader036/viewer/2022062523/58edd5221a28abca628b46dd/html5/thumbnails/23.jpg)
2014It is time to update and rethink Caltabiano’s
business model
![Page 24: Tefl entrepreneurship from lesson plan to business plan - BRAZ TESOL - 2014](https://reader036.fdocuments.net/reader036/viewer/2022062523/58edd5221a28abca628b46dd/html5/thumbnails/24.jpg)
![Page 25: Tefl entrepreneurship from lesson plan to business plan - BRAZ TESOL - 2014](https://reader036.fdocuments.net/reader036/viewer/2022062523/58edd5221a28abca628b46dd/html5/thumbnails/25.jpg)
![Page 26: Tefl entrepreneurship from lesson plan to business plan - BRAZ TESOL - 2014](https://reader036.fdocuments.net/reader036/viewer/2022062523/58edd5221a28abca628b46dd/html5/thumbnails/26.jpg)
![Page 27: Tefl entrepreneurship from lesson plan to business plan - BRAZ TESOL - 2014](https://reader036.fdocuments.net/reader036/viewer/2022062523/58edd5221a28abca628b46dd/html5/thumbnails/27.jpg)
• Website;
• Fanpage;
• Restructuring of commercial, marketing and financial departaments;
• Improvement of prospection strategy;
• Reconnection with prior partners.
![Page 28: Tefl entrepreneurship from lesson plan to business plan - BRAZ TESOL - 2014](https://reader036.fdocuments.net/reader036/viewer/2022062523/58edd5221a28abca628b46dd/html5/thumbnails/28.jpg)
![Page 29: Tefl entrepreneurship from lesson plan to business plan - BRAZ TESOL - 2014](https://reader036.fdocuments.net/reader036/viewer/2022062523/58edd5221a28abca628b46dd/html5/thumbnails/29.jpg)
BIBLIOGRAPHY
• Harmer, Jeremy. The Practice of English Language Teaching. Essex: Pearson Education Limited, 2007.
• Kawasaki, Guy. The Art of the Start. New York: Portfolio, 2004.
• Richards, Jack. Beyond Training. Cambridge: Cambridge University Press, 1998.
![Page 30: Tefl entrepreneurship from lesson plan to business plan - BRAZ TESOL - 2014](https://reader036.fdocuments.net/reader036/viewer/2022062523/58edd5221a28abca628b46dd/html5/thumbnails/30.jpg)
• White, Ron et al. From Teacher to Manager. Cambridge: Cambridge University Press, 2008.
MAGAZINE• Guy Kawasaki's Art of the Start column in the
October 23, 2003 – Forbes
![Page 31: Tefl entrepreneurship from lesson plan to business plan - BRAZ TESOL - 2014](https://reader036.fdocuments.net/reader036/viewer/2022062523/58edd5221a28abca628b46dd/html5/thumbnails/31.jpg)
WEBSITES
• http://www.businessweek.com/stories/2008-01-07/the-right-business-plan-for-the-jobbusinessweek-business-news-stock-market-and-financial-advice
• http://smallbusiness.chron.com • http://www.youtube.com/watch?v=FN7QUMj7a_8 (MOVIE
– Malone’s Cones – The Office Websode 2)• http://www.ibge.gov.br • http://www.portaldofranchising.com.br