TEFI Overview and history
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Transcript of TEFI Overview and history
Activating Change in Tourism Education
Pauline J. SheldonUniversity of Hawai’i, USA
and
Daniel FesenmaierTemple University, USA
Assessment of Tourism Education Programs
Almost half a century of tourism/hospitality programsProgram proliferation particularly in developing countriesConsolidation in US, UK and other countriesDispersed in different parts of campuses/heterogeneous faculty
Increasing focus on skills development/ industry-driven curricula
Increasing dissection of the subject
Business of tourism overshadowing the non-business/social science aspectsDevelopment of metrics – are they the right ones?
Questions● Is tourism education addressing the needs of the future?
● Shouldn’t educational institutions be leading the societal and tourism industry shifts?
● What does it take to lead and to create responsible leaders for the future?
● Intellectual leadership
● Leadership for stewardship
● Leadership for excellence
Tourism Education Futures Initiative (TEFI)www.tourismeducationfutures.org
Goal: To re-vision tourism education
10-20 year horizon
to create responsible leaders/stewards for the future
TEFI seeks to be the leading, forward-looking network that inspires, informs and supports tourism educators and students to passionately and courageously transform the world for the better.
Some of the TEFI Family TEFI video
TEFI Process www.tourismeducationfutures.org
● Five Annual Summits 2007-2011 (Vienna, Hawaii, Switzerland, Spain, Philadelphia)
● Lectures by leading scholars and industry
● Breakout group discussions
● Agreements and vision setting
● Work Groups
● Develop ideas/projects between conferences
● Set foundation for following summit
● Enable connections/networking with groups and programs
● Over 130 international academics and some industry involved
The First TEFI
● April 2007, Modul University, Vienna, Austria
● 45 academics and industry – think tank mode
Readings Pre-meetingsurvey
Summit:Megatrends
Futurist5 Scenarios
Values – basedframework
Towards a Values-Based Framework for Tourism Education● John Tribe, UK - scoping the vision
● Scott Meis, Canada - human resource issues in future decades for the industry
● Gianna Moscardo, Australia – changing student profiles and learning styles. How to attract the brightest and best to tourism studies
TEFI 2 - Hawaii 2008
OUTCOME: Creation of Value Sets to drive tourism curricula
●TEFI’s Four Areas of Contribution
● Facilitation of innovative, values-based learning experiences for students at all levels.
● Advocacy for tourism as a field of study and employment
● Re-shaping Tourism Scholarship: relevancy, meaning and metrics
● A forum for creative, innovative debate about the impact of future socio-economic trends on tourism education
Values
● Current Crisis of Values
● “Deeply held beliefs that drive activities”● Personal, social, public, cultural
● Silent, implicit, unexamined
● Bridge between past - present – future
● Some universal; some culture-specific
● Difficult to shift – maybe as educators we can
TEFI ValuesStewardship
sustainability, responsibility,• service to the community
Mutualitydiversity, inclusion,
equity, humility, collaboration
Knowledgecritical thinking, innovation,
creativity, networking
Ethicshonesty, transparency,
authenticity
Professionalismleadership, practicality,
services, relevance, timeliness,reflexivity, teamwork,
pro-activity
ETHICS● “Right” vs. “Wrong”● Judging and guiding actions● Universal Ethical Values
● Benevolence, freedom, transparency, honesty, justice, authenticity etc.
KNOWLEDGE● Complex cognitive processes of perception, reasoning, learning,
communication, association, application
● Tacit and Explicit
● Knowledge Creation addresses
● Creativity & innovation
● Critical Thinking
● Networking
STEWARDSHIP● “Choosing service over self-interest”
● Responsibility
● Sustainability
● Service to Others
● All Stakeholders have responsibility for environment
● Need understanding of stakeholder motives and exercising of power/influence
● Need to engage with the non-tourism world
MUTUALITY
● “…grounded in human relationships mutuality requires attitudinal developments involving acceptance, self-awareness, open-mindedness and empowerment..”
● Mutuality as an evolving process starting with self-awareness (Inglehart 1997)
● Influences behaviors and attitudes
● Respect of self and other
● Diversity, inclusion, humility, equity, collaboration
PROFESSIONALISM
● “The ability to align personal and organizational conduct with ethical and professional standards that include a responsibility to customer and community and a commitment to lifelong learning”.
● Leadership and pro-activity
● Practicality and timeliness
● Partnership development & teamwork
● Relevance and reflexivity
Towards a Values-Based Framework for Tourism Curricula
● Challenges of universities in a time of change Thomas Bieger,
● Outcomes-based education in the Context of TEFI Simon Wong, Hong Kong
Linking values into curriculum design Betsy Barber, USA
TEFI 3 - LUGANO SUMMIT 2009
White Paper (with curriculum guidelines): “Tourism Education Futures - 2010-2030 Building the Capacity to Lead”
TEFI 4 – San Sebastian Summit 2010
TEFI 4: “Tools for Change and New Uncertainties” Spain, Launching of Global Online Courses
5 instructors in 5 countries
TEFI Certificate
Values Inventory Assessment Tool
Survey – Gianna Moscardo
Student Oath/Faculty Code
Modul University – Karl Woeber
2011 Special Issue JTTT reporting on the various TEFI initiatives
TEFI 5 – Philadelphia 2011 Congress
TEFI 5: TEFI World Congress: “Activating Change in Tourism Education” Philadelphia, USA March 2011
● Values and Ethics in Education: David Fennell● The Failure of Higher Education: Joe O’Leary●
● Community engagement models● Industry engagement models● Faculty environments
● Another Special Issue of Journal of Teaching in Travel and Tourism, 2012
TEFI 6 in June Milan, Italy:
Transformational Leadership in Tourism Education”Regional Workshops:
India and South America in 2012 and more in the future
Explore cross-cultural differences in values and educational systems
Create TEFI Chapters
Build Status and Stature of Tourism Studies
Promote a New Culture for Faculty
Continue as a forum and network for educators wanting to influence the the future of responsible tourism education
● TEFI 7: April 13-16, 2013Oxford Brookes University
● “Tourism Education for Global Citizenship: Educating for Lives of Consequence”
● Keynote Speakers: ● Alain Dupreyas: Head Tourism Committee OECD● Anna Pollock: Visionary, CEO, Conscious Travel, UK● Dr. Nigel Morgan: Cardiff University
● 25 paper presentations and thought bubbles by authors from around the world.
Looking forward to your questions and joining you in
creating new leadership
(www.tourismeducationfutures.org)
“Be the change you want to see in the world” Ghandi