One of the largest Bangladeshi conglomerates. It began on 6 February 1972 as a mustard oil company

venture under the name city oil mills.

For 37 years, city group has been providing the people of Bangladesh with quality food products.

Fulfillment of all its business commitments, uncompromising attitude in quality maintenance and

intimate relationship with its customers, employees

21 sister concerns by the end of the year 2006.

First whole wheat Atta of Bangladesh full-flavored flour containing vitamins, minerals

and protein.

Whole wheat flour is better in Fiber Content and Vitamin Content having less Effect on Blood Sugar

than white flour.

0%

10%

20%

30%

40%

50%

60%

0.5 kg (2%) 1 kg (6%) 2 kg (28%) More than 2 kg (57%) Others (7%)

Quantity purchased

44%

22%

18%

3% 4%

7% 2%

Teer Fresh ACI Pushti Ifad Loose Others

35%

11%

7%

46%

0% 1%

Factors influencing choice of brands

Availability

Word of mouth

Promotion

Quality

Packaging

Other

Housewives Mothers who want healthy food for

children and husband

Middle income families Consumers of other Teer Product

TelevisionCommerc ials

BillboardsIn Major areas

NewspaperLayouts

Social Media Act iv i ty

Involvement With

cricketPitha Utshab Health Camp Social awareness

activity

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