Teer Whole Wheat Atta Marketing Ideas

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    11-Apr-2017
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Transcript of Teer Whole Wheat Atta Marketing Ideas

  • One of the largest Bangladeshi conglomerates. It began on 6 February 1972 as a mustard oil company

    venture under the name city oil mills.

    For 37 years, city group has been providing the people of Bangladesh with quality food products.

    Fulfillment of all its business commitments, uncompromising attitude in quality maintenance and

    intimate relationship with its customers, employees

    21 sister concerns by the end of the year 2006.

  • First whole wheat Atta of Bangladesh full-flavored flour containing vitamins, minerals

    and protein.

    Whole wheat flour is better in Fiber Content and Vitamin Content having less Effect on Blood Sugar

    than white flour.

  • 0%

    10%

    20%

    30%

    40%

    50%

    60%

    0.5 kg (2%) 1 kg (6%) 2 kg (28%) More than 2 kg (57%) Others (7%)

    Quantity purchased

  • 44%

    22%

    18%

    3% 4%

    7% 2%

    Teer Fresh ACI Pushti Ifad Loose Others

  • 35%

    11%

    7%

    46%

    0% 1%

    Factors influencing choice of brands

    Availability

    Word of mouth

    Promotion

    Quality

    Packaging

    Other

  • Housewives Mothers who want healthy food for

    children and husband

    Middle income families Consumers of other Teer Product

  • TelevisionCommerc ials

  • BillboardsIn Major areas

  • NewspaperLayouts

  • Social Media Act iv i ty

  • Involvement With

    cricketPitha Utshab Health Camp Social awareness

    activity

    dd d

  • d