Fashion For Teens in The USA

POPULAR BRANDS

GIRLS• Forever 21• Hollister Co.• dELiAs• Zara• Victoria's Secret PINK• PacSun

BOYS• The Gap• Abercrombie and Fitch• PacSun• Old Navy• American Apparel• Hollister Co.

FOREVER 21

• Founded in 1984• Headquarters is at Los Angeles, California• Number of locations : 480 (2011) • Target consumer : Teens• Apparel style : Trendy designs • Revenue US $2.6 billion (2011)

HOLLISTER Co.

• Launched in July 2000• Headquarters at New Albany, Ohio, U.S.• Target consumer : 14 – 18 years(high schoolers)• No. of locations: 578[

• Apparel style : West Coast feel Casual wear• Revenue US$ 1.553 billion (2010)• Price points : affordable to its targeted

consumers

The Gap Inc.

• Founded in San Francisco, California, U.S.on August 21, 1969

• Headquarter is at San Francisco, California, U.S.

• Number of locations: 3,263 (2012)• Revenue $ 15.7 billion (2012)

Abercrombie & Fitch

• Founded on June 4, 1892 at New York City, New York

• Headquarters is at New Albany, Ohio, U.S.• Number of locations1055 (August 2012)• Revenue US$ 4.158 billion (2011)• Apparel Style: casual wear• Target consumers : 18 to 22yrs

Marketing Campaign

Teen Influencers• Celebrities

Miley CyrusJustin Bieber

Selena Gomez

Emma Watson Mitchel Musso

Teen Influencers

Events