TedxSilkRoad Sosyal Girişimcilik
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Transcript of TedxSilkRoad Sosyal Girişimcilik
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Tülin Akın2012
From Caravan Life to Digital LifeKervandan Digitale
Introducing Agricultural Sector with the Information and Communication Technologies
Tarım Sektörü’nün Bilgi ve İletişim Teknolojileri ile Tanışması
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Tarimsalpazarlama.com
Turkiye's First Agricultural E-Commerce and Communication Platform
Türkiye’nin İlk Tarımsal E-Ticaret ve İletişim Platformu
200,000 Active Members200.000 Aktif Üye
Farmer - ÇiftçiAgricultural Engineer- Ziraat Mühendisi
Veterinarian - Veteriner HekimiAgricultural Firm - Tarım Firması
Exporter - İhracatçı
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2004
Her sektör bilgiye ulaşırkenBir çiftçinin bilgiye ulaşma yolu çok zordur.
It is very difficult for a farmer to access information while every other sector employees can reach easily.
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Solution - Çözüm
• Give me a place to stand and then I shall move the earth from its place. (Archimedes M.Ö 308)– Bana bir dayanak noktası verin dünyayı yerinden
oynatayım
• I wonder what he would say if he had lived in the 21st century. – Çağımızda yaşasaydı ne derdi acaba ?
• Give me an internet connection and I will move the earth from its place.– Bana bir internet bağlantısı verin dünyayı yerinden
oynatayım.
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Market Research - Pazar Araştırması
Bütün veriler kötü sonuç vermesine rağmen neden devam edilir.
Why would we continue despite all bad results?
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The student who established her own business - İşini Kuran Öğrenci
Sen kendini ne zannediyorsun.Önce okulunu bitir, iş bul, sermaye biriktir.
Who do you think you are.First finish your school, find a job, accumulate capital.
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The Beginning - Başlangıç
Gücünü toparla ve devam.
Gather your strength and continue
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Advertising and Marketing - Reklam ve Pazarlama
Kararlılık her sorunabir çözüm sunar.
Determination gives a solution to every problem.
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Sometimes everything seems to be so utopic
Bazen her şey çok ütopik gözükür.
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E-Export First Award - E-ihracat Birincilik Ödülü
Sometimes even you can not believe what you have achieved.
Bazen başardıklarına kendinde inanamazsın. You feel happy when you
realize you are on the right path.
Doğru yolda olduğunu anladığında.mutlu olursun.
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Alibaba.com Cooperation - Alibaba.com İş Birliği
Ve bir şey istediğinde gerekli ortam bazen tesadüfen oluşmuş gibi gözüksede Doğru zamanda doğru yerde ve olacaklara hazırsındır.
When you want something, even the necessary environment you need seems to be occurred by coincidence, you are in the right place at the right time and ready for everything.
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Things don’t always go the way you want them to.
Her şeyin bir zamanı olduğunuçok sert öğrenirsin.
You learn in a tough way that there is a time for everything to happen
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To Present Agriculture at the Plazas Tarımı Plazalarda Anlatmak
You have to recover yourself and start over
Yeniden toparlanıpbaşka yerden başlamakberekir.
Başka fırsatlarda vardırdüğümleri çözecek.
There are also other opportunities to solve nodes
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Hedef kitlenle omuz omuza olman gerekir.
You need to be very close with your targeted audience.
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Ne yapacağını anlatırken önceden ne nasıl olduğuna bakman gerekir.
In order to explain what you will do, first of all you have to know what it is and how it is done.
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You knock a door.
Bir kapıyı zorlarsın.
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Yollara düşersin.
You take off on the roads.
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You tell one by one
Tek tek anlatırsın.
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You start with what you have in hand
Var olandan başlarsın.
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You bring the ones together whom cannot be
Yanyana gelmeyecekleri yanyana getirirsin.
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What I have listened
• Always think big, look at the big picture– Her zaman büyük düşün, bütüne bak.
• Ayşegül İldeniz – INTEL Middle East, Turkey and Africa Director
• If you have your hand under the stone then you have to stand next to it. Be the keeper of your work and be aware of its value.– Taşın altında elin varsa, taşının başında dur. İşine sahip çık ve
değerini bil. • Tuğrul Tekbulut – LOGO Chairman of the Board
•Plan your work, define at least two partners and be the keeper of your idea
– İşini planla, en az iki partner belirle, fikrine sahip çık. • Şila Gök – KAGIDER Vice President of the Board
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It consists of 200,000 internet and 700,000 mobile
subscribers and a farmer's thanks.
200.000 İnternet700.000 Cep Haber Abonesi
ve sadece bir çiftçininteşekküründen ibarettir
True Reward