•Twitter hashtag #tedxmonterey

•@msquihuis

The Source and Potential Solutions to Big Global Challenges is Rooted in

Behavior

Behavior Design in 5 Steps:

1. Choose behavior 2. Choose metric

3. Prototype an intervention 4. Measure impact

5. Iterate

“Put Hot Triggers In the Path of Motivated People”

~BJ Fogg

What Causes Behavior Change?

3 elements must converge for a behavior to occur:

Motivation +  Ability +  Trigger

When a behavior does not occur, at least one of those elements is missing.

Triggers can lead to a chain of behaviors so...

start with the simplest effective behavior...

(in startups, this would be minimum viable product)

Triggers can lead to a chain of behaviors so...

start with the simplest effective behavior...

(in startups, this would be minimum viable product)

Bartle’s Player Profiles