Techtalk Presentation 033110

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Presentation to USF staff at CIT Tech talk session on March 31, 2010.

Transcript of Techtalk Presentation 033110

  • 1. Improving YourE-Communication
    • Thomas Listerman
  • E-communications manager
  • University Advancement

2. What do I mean byE-Communications? 3. My job description

  • Create and implementstrategies to increase readership and effectiveness of e-communications in USF advancement.

4. My job description

  • Create and implement strategies to increase readership and effectiveness ofe-communicationsin USF advancement

Email Outreach 5. My job description

  • Create and implement strategies to increase readership and effectiveness ofe-communicationsin USF advancement

Email Outreach Social Media 6. My job description

  • Create and implement strategies to increase readership and effectiveness ofe-communicationsin USF advancement

Email Outreach Social Media Web Video 7. My job description

  • Create and implement strategies to increase readership and effectiveness ofe-communicationsin USF advancement

Email Outreach Social Media Web Video Web Site 8. My job description

  • Create and implementstrategiesto increase readership and effectiveness of e-communications in USF advancement

Email Outreach Social Media Web Video Web Site Goals and strategy 9. My job description

  • Create and implement strategies to increasereadershipandeffectivenessof e-communications in USF advancement

Email Outreach Social Media Web Video Web Site Measurable indicators of increased readership and effectiveness Goals and strategy 10. Why should we care aboutE-Communications? 11. Media habits are changing

  • It took radio38 yearsto reach50 millionlisteners. Terrestrial TV took13 years & the Internet tookfour years . In less thannine months , Facebook added100 million users .
  • http://econsultancy.com/blog/4402-20+-more-mind-blowing-social-media-statistics

12. Handheld devices increase

  • In 2009, vendors shipped174 million smartphones , up 15% from the 151 million in 2008.
  • http://www.pcworld.com/article/188610/smartphone_sales_score_record.html
  • Internet usagevia handheld devicesgrew by 41% from June 2008 to June 2009.
  • http://news.cnet.com/8301-1035_3-10312296-94.html

13. Personal networks prosper

  • 90%of Internet users trust in friends recommendations .
  • Nielsen Research
  • 91%of mobile web users and79%of desktop userssocializeon the web.
  • http://www.readwriteweb.com/archives/social_networking_now_more_popular_on_mobile_than_desktop.php

14. Rich media content is expected

  • 86% of the Internet population, or
  • 178 million people,viewed video onlinein December 2009 .
  • http://www.marketingcharts.com/television/online-video-viewing-accelerates-11987

15. Communities moved to the Web

  • Facebook for your friends: 400 million users

16. Communities moved to the Web

  • Facebook for your friends: 400 million users
  • Twitter for your followers:75 million users

17. Communities moved to the Web

  • Facebook for your friends: 400 million users
  • Twitter for your followers: 75 million users
  • LinkedIn for your professional network:60 million users

18. Communities moved to the Web

  • Facebook for your friends: 400 million users
  • Twitter for your followers: 75 million users
  • LinkedIn for your professional network: 60 million users
  • Google Buzz - may take a share:177 million users through gmail

19. How can we useE-Communications in Higher Education? 20. No doubt about potential

  • I hear from people all over campus that with every progressive year, the newest class is themost together and connected groupthat has ever showed up.Theyve already known each other for months.
  • Colleges learn to live with social media, by Childs Walker, Baltimore Sun

21. What can USF do?

  • Use E-Communications tools to:
  • Monitor and observe the buzz about your school

22. Monitor, observe and respond

  • Some free options:
  • Google Alerts
  • Facebook pages in Google real-time search
  • Tweetscan for Twitter

23. What can USF do?

  • Use E-Communications tools to:
  • Monitor and observe the buzz about your school
  • Bring your content to where your target groups spend their time

24. Bring content by email

  • 88,000 alumni
  • 30,000 email addresses
  • Working email addresses: Ca. 50%
  • Opening rate: 30%
  • Forwarding: 8%
  • Click-through: 5%

25. Bring content by email

  • Five steps of email design:
  • From Name
  • Subject Line
  • Preview Pane
  • Opened Email (Pre-Scroll)
  • Full Email

26. Bring content by social media

  • LinkedIn alumni group:4,361

Updated: 03/30/10 27. Bring content by social media

  • LinkedIn alumni group:4,361
  • Facebook fan page:3,407

Updated: 03/30/10 28. Bring content by social media

  • LinkedIn alumni group:4,361
  • Facebook fan page:3,407
  • Facebook alumni group:1,469

Updated: 03/30/10 29. Bring content by social media

  • LinkedIn alumni group:4,361
  • Facebook fan page:3,407
  • Facebook alumni group:1,469
  • Twitter feed @usfca:486

Updated: 03/30/10 30. Bring content by social media

  • LinkedIn alumni group:4,361
  • Facebook fan page:3,407
  • Facebook alumni group:1,469
  • Twitter feed @usfca:486
  • YouTube Channel usfcalifornia:1,038 views

Updated: 03/30/10 31. Bring content by social media

  • LinkedIn alumni group:4,361
  • Facebook fan page:3,407
  • Facebook alumni group:1,469
  • Twitter feed @usfca:486
  • YouTube Channel usfcalifornia:1,038 views
  • Total:9,741 members
  • Avg monthly increase FY10:+456

Updated: 03/30/10 32. Bring rich media content www.youtube.com/usfcalifornia 33. Bring social content to own Web 34. What can USF do?

  • Use E-Communications tools to:
  • Monitor and observe the buzz about your school
  • Bring your content to where your target groups spend their time
  • Build your schools brand by participation

35. Branding by participation 36. What can USF do?

  • Use E-Communications tools to:
  • Monitor and observe the buzz about your school
  • Bring your content to where your target groups spend their time
  • Build your schools brand by participation
  • Cultivate your alumni and friends community

37. Cultivate alumni and friends 38. What can USF do?

  • Use E-Communications tools to:
  • Monitor and observe the buzz about your school
  • Bring your content to where your target groups spend their time
  • Build your schools brand by participation
  • Cultivate your alumni and friends community
  • Engage and motivate participation

39. Engage and motivate http://www.usfca.edu/blogs/csi 40. Engage and motivate http://blogs.usfca.edu/videocontest 41. What can USF do?

  • Use E-Communications tools to:
  • Monitor and observe the buzz about your school
  • Bring your content to where your target groups spend their time
  • Build your schools brand by participation
  • Cultivate your alumni and friends community
  • Engage and motivate participation
  • Measure progress

42. Measure progress

  • Let the indicators depend on your goals

43. Measure progress

  • Let the indicators depend on your goals
  • For blogs: Unique visitors, page views, participants/comments

44. Measure progress

  • Let the indicators depend on your goals
  • For blogs: Unique visitors, page views, participants/comments
  • For social networks: Friends/community, participants/comments

45. Measure progress

  • Let the indicators depend on your goals
  • For blogs: Unique visitors, page views, participants/comments
  • For social networks: Friends/community, participants/comments
  • For Web video: Views, participants/comments

46. Measure progress

  • Let the indicators depend on your goals
  • For blogs: Unique visitors, page views, participants/comments
  • For social networks: Friends/community, participants/comments
  • For Web video: Views, participants/comments
  • For Email: Opened, forwarded, clic