TECHNOPRENEUR OPEN DAY 2012 · •Effectual principles are always in red • Causal principles...
Transcript of TECHNOPRENEUR OPEN DAY 2012 · •Effectual principles are always in red • Causal principles...
TECHNOPRENEUR
OPEN DAY 2012TOD Strategic Partner: Strategic Partner:
OPEN DAY 2012
Three things I want to Three things I want to
share with you today
Who are we?Who are we?Who are we?Who are we?
PassionatelyPassionatelyPassionatelyPassionately MAD!MAD!MAD!MAD!
What we do?What we do?What we do?What we do?We are MAD with We are MAD with We are MAD with We are MAD with We are MAD with We are MAD with We are MAD with We are MAD with
a Mission!a Mission!a Mission!a Mission!
1000
Entrepreneurs
Achieving USD
MAD with a Mission!MAD with a Mission!MAD with a Mission!MAD with a Mission!
Achieving USD
1m Turnover by
2015
Community Membership
• BizStart
Entrepreneur Academy
• Ideation
• Startup
• Growth & Expansion Incubation
• Business support
• Market Access
Entrepreneurs-Online.Asia
1000/1M Vision
• BizStart
• WomenConnect
• Partner Community
• Market Access
• Funding Access
• Hub ecosystem
• Ideas Acceleration Program
• KeJUT
• Venture Acceleration Program
• Global Entrepreneurs Expansion
Program
•ASEAN Co-Incubation Alliance
MAD-Online.Asia
Mobile Developers /
Content Creators
Hardware / Platform Providers
End Customers / Subscribers
• Icon recipients
• MOBIG
• Entreprenuer
groups etc
• Nokia
• Microsoft
• RIM
• etc
• Mobile
subscriber
• Enterprises
• FB/Friendster
The Hub EcosystemThe Hub EcosystemThe Hub EcosystemThe Hub Ecosystem
mHub(example)
Funding Partners
Commercial Partners / Content
Aggregators
Mobile Service
Provider/ App Stores
• Cradle
• Crystal Horse
Investment
• Venture Capital
• MAD
• iSentric
• MOBIG
• BizStart Comm
• FB/Friendster
• Maxis
• Celcom
• Apple Store
• MS Store etc
Mobile SaaS / Internet Social
MADMADMADMAD FocusFocusFocusFocus
Mobile SaaS / Cloud
Internet Biz
Social Gaming
EffectuationEffectuationEffectuationEffectuation
• Effectual principles are always in red
• Causal principles (blue) what is taught in bschool
Where to Start?Where to Start?Where to Start?Where to Start?
12
• Means. The basis for decisions
and new opportunities:
– Who I am
• Goals. Given (based on predictions)
Where to Start?Where to Start?Where to Start?Where to Start?
13
– What I know
– Whom I know
• Expected Return.
Calculate upside potential
and pursue the (risk
adjusted) best opportunity.
Risk, Return & ResourcesRisk, Return & ResourcesRisk, Return & ResourcesRisk, Return & Resources
14
• Affordable Loss.
Calculate downside potential and risk
no more than you can afford to lose.
adjusted) best opportunity.
Competition. Set up transactional
relationships with customers and
suppliers.
Attitude Towards OthersAttitude Towards OthersAttitude Towards OthersAttitude Towards Others
15
Partnership. Build your “future” together with
customers, suppliers and even prospective
competitors.
• Leverage Surprises.
Surprises can present new opportunities.
• Avoid Surprises.
Surprises, the UnknownSurprises, the UnknownSurprises, the UnknownSurprises, the Unknown
16
To the extent we can predict the future, we can control it.
⇒ PLAN
Underlying Logic & What to DoUnderlying Logic & What to DoUnderlying Logic & What to DoUnderlying Logic & What to Do
17
To the extent we can control the
future, we don’t need to predict it.
⇒⇒⇒⇒ CO-CREATE
Managerial Thinking (Causal)
Distinguishing Characteristic
Selecting between given means to achieve a pre-determined goal
Entrepreneurial Thinking (Effectual)
Distinguishing Characteristic
Imagining a possible new end using a given set of means
IMAGINED
ENDS
GIVEN MEANSM1
CAUSAL vs. EFFECTUAL REASONING
Causal Causal Causal Causal vsvsvsvs EffectualEffectualEffectualEffectual
GIVEN MEANS
GIVEN
GOAL
GIVEN MEANSM1
M2
M3
M4
M5
M1M2M3
M4M5
MEANS
WHO I AM
WHAT I KNOW
EFFECTUATION IN ACTION
NEW
MEANS
NEW
GOALS
EXPANDING CYCLE OF RESOURCESMEANS
CHANGES
IN THE
ENVIRONMENT
GOALS
WHAT CAN
I DO?
INTERACT
WITH PEOPLE
I KNOW
STAKEHOLDER
COMMITMENTS
Effectuation in ActionEffectuation in ActionEffectuation in ActionEffectuation in Action
WHAT I KNOW
WHO I KNOW
DEAD END
OPPORTUNITY
ON HOLD
NEW FIRMS, NEW PRODUCTS OR NEW MARKETS
GOALS
NO COMMITMENT CONSTRAINTS
ENVIRONMENT
CONVERGING CYCLE OF CONSTRAINTS ON GOAL
I DO? I KNOW
Moving from Idea to Moving from Idea to Moving from Idea to Moving from Idea to BusinessBusinessBusinessBusiness
• 3 months intensive3 months intensive3 months intensive3 months intensive• Workshops, field Workshops, field Workshops, field Workshops, field
assignments/tasks, support assignments/tasks, support assignments/tasks, support assignments/tasks, support assignments/tasks, support assignments/tasks, support assignments/tasks, support assignments/tasks, support groups, networking, talks, groups, networking, talks, groups, networking, talks, groups, networking, talks, mentorsmentorsmentorsmentors
• A NoA NoA NoA No----fee program for fee program for fee program for fee program for BizStartBizStartBizStartBizStart, , , , WomenConnectWomenConnectWomenConnectWomenConnect, , , , KeJUTKeJUTKeJUTKeJUT
Knowledge NuggetsKnowledge NuggetsKnowledge NuggetsKnowledge Nuggets
Vincent ChewVincent ChewVincent ChewVincent ChewD’ProgressionD’ProgressionD’ProgressionD’Progression
MaresaMaresaMaresaMaresa NgNgNgNgAction CoachAction CoachAction CoachAction Coach
What do we stand for?What do we stand for?What do we stand for?What do we stand for?
My MAD Audacious Dreams My MAD Audacious Dreams My MAD Audacious Dreams My MAD Audacious Dreams (MAD)(MAD)(MAD)(MAD)
KoperasiKoperasiKoperasiKoperasi JaringanJaringanJaringanJaringan
UsahawanUsahawanUsahawanUsahawan TeknologiTeknologiTeknologiTeknologi
Wilayah Persekutuan Wilayah Persekutuan Wilayah Persekutuan Wilayah Persekutuan
BhdBhdBhdBhd
KoperasiKoperasiKoperasiKoperasi JaringanJaringanJaringanJaringan
UsahawanUsahawanUsahawanUsahawan TeknologiTeknologiTeknologiTeknologi
PulauPulauPulauPulau PinangPinangPinangPinang BhdBhdBhdBhd
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Community Capability Access
BhdBhdBhdBhd
KoperasiKoperasiKoperasiKoperasi JaringanJaringanJaringanJaringan
UsahawanUsahawanUsahawanUsahawan TeknologiTeknologiTeknologiTeknologi
Sabah Sabah Sabah Sabah BhdBhdBhdBhd
KoperasiKoperasiKoperasiKoperasi JaringanJaringanJaringanJaringan
UsahawanUsahawanUsahawanUsahawan TeknologiTeknologiTeknologiTeknologi
SelangorSelangorSelangorSelangor BhdBhdBhdBhd
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MAD-Online.asia
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Market ValidationASEAN Co-Incubation
Alliance
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Program
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Mark Your Calendar!!!Mark Your Calendar!!!Mark Your Calendar!!!Mark Your Calendar!!!
June 28 2012 June 28 2012 June 28 2012 June 28 2012 Focus: Internet BizFocus: Internet BizFocus: Internet BizFocus: Internet Biz
April 16 April 16 April 16 April 16 –––– Jun 30 Jun 30 Jun 30 Jun 30 Batch #1Batch #1Batch #1Batch #1
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Thank you!!!
Andrew Wong
MAD Incubator
[email protected]@incubator.com.my
Facebook: Andrew Wong
mad incubator
Twitter: madincubator
HP No.: 0163438802