Technology’s Impact on the Future of Meeting Space — Will You Be Ready?
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Transcript of Technology’s Impact on the Future of Meeting Space — Will You Be Ready?
Page 2
Multitasking and Connectivity
Information Liberation
Collaboration
Speed
Page 14
Event apps will no longer exist.
1990s 2010s 2030s
All events will have a virtual component.
There will be no cash at events.
Group business will be booked mostly online.
Supplier professionals will become even more knowledgeable and trusted consultants.
There will be less site visits.
Coordinating event logistics will be automated.
The industry processes we know today will be obliterated.
The event business model will change. Ie. Crowdfunding
Content will be crowdsourced or auto-generated.
We will leverage big data for attendee interest.
Attendees will curate context (ie. choose the meeting format and who they want to have speak)
Our industry will embrace transparency.
Hotels will do mostly group business.
Economic impact will be the key metrics for CVBs.
Technology will be an integrated part of the convention service team’s offerings.
Manage
Comm.
Plan
Source
Strategize
Data
Mission
TechnologyTech
nolog
yProject
Management
SchedulingTransportation Housing
Surveys
Badges, Check-in, etc
Marketing
Design
Reg Social
Reports
Measure
Logistics
The Meeting Planning Process Pyramid
(c) Social Tables, 2014-2015
Site Selection
TED Canada (Vancouver Convention Center)
Vancouver Convention Centre, TED
Custom Stadiums
C2 Montreal (Arsenal)
Innovation Zones
Booths as Art Installations
Freeman booth at IAEE Expo! Expo! 2014
The Old Way:Banquet
The New Way:Family Style
Out-of-the-Box:Extended Banquet Table / Serpentine Banquet
Small Dinners
Summit Outside
Social Tables Company Dinner, Newseum
School for American Ballet, Winter Ball 2014
The Old Way:Staggered Ballroom
The New Way:Mixed Seating
Large Dinners
The Old Way:Conference
The Old Way:U-Shape
The New Way:Hollow Rectangle
Board Meetings
The Old Way:High Boys
The New Way:Parisian Cafe Style
Cocktail Receptions
CONNECTING
4,000 customers
100 countries
3 languages
1 billion sq ft of function space
750,000 events created
100+ million attendees impacted
a few of our awards
