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TECHNOLOGY, TODAY CSE: DVN THE FUTURE OF RETAIL DIGITAL
Transcript of TECHNOLOGY, TODAY CSE: DVN THE FUTURE OF RETAIL DIGITAL
THE FUTURE OF RETAIL DIGITAL TECHNOLOGY, TODAY
August 2021
CSE: DVN
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ABOUT DANAVATION (CSE: DVN) Danavation offers groundbreaking Digital Smart LabelsTM to automate labelling, pricing, product information, and promotions in real time
● Platform-as-a-Service (PaaS) model with IoT cloud computing to deliver advanced software, hardware, analytics, and intelligence tools for complete plug-n-play deployment
● Information is wirelessly transmitted to the labels for pricing and inventory management, product specs, and customer reviews
● Eliminates paper, ensures accurate pricing, and avoids physical contact
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WHERE WE CAME FROMThrough Dana Industries, Danavation’s founders have built strong relationships with North American retailers for 30+ years
Danavation Technologies Corp.TM Formed in 2018
● Launched by the principals of Dana Industries to meet the changing needs of retailers and tech-savvy consumers by reimagining the retail experience and digitizing it at both store and shelf level
● Developed Platform-as-a-Service (PaaS) model with IoT cloud computing platform to deliver advanced software, hardware, analytics, and intelligence tools for a complete plug-n-play deployment
● Our Digital Smart LabelsTM (micro e-paper displays) enable clients to automate labelling, pricing, product information, and promotions in real time
Founder Backgrounds
● Dana Industries founded in August 1993 in Toronto, Ontario
● Founders met working in sales in 1984, and their extensive salesand customer service experience allowed them to become privy to the needs of their clientele first-hand
● For nearly 30 years, Dana Industries was a leader in producing shelf signage, clear packaging, data strips, and the best engineered shelf-talkers for many top Fortune 500 brands across North America
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WHY INVESTORS CHOOSE DANAVATION
● Commercial-stage tech companyProven execution and growing pipeline of premier names
● Increasing annual recurring revenue (ARR)Driven by cutting-edge IoT automation technology and PaaS model
● Experienced management aligned with shareholders30+ years of experience servicing leading retailers across North America; ~40% insider ownership
● North American-based provider of Digital Smart LabelsTM Clients push for transparency, credibility, and security
● Large market potential & growing customer baseU.S. market expected to drive ~80% of sales through 2026
CASE STUDY
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WHY CLIENTS CHOOSE DANAVATIONDVN offers excellent ROI, making client transition easy
The only North American-based provider of pricing automation solutions. Backed by founders with over 30 years of experience in the retail industry, our deep understanding of our clients and the retail landscape allows us to build powerful solutions that are well-engineered, highly scalable, and the most cost-effective in the industry.
1. Proprietary technology 2. Cost-effective system 3. Premium services
• Sub 1Ghz (433MHz) frequency, resistant to interference from nearby radios (Bluetooth, Wifi, cell phones, etc.)
• Bi-directional wireless communicators with over 100+ foot range
• Ultra low power, with battery life up to ten years
• Cloud based platform removes the capital expense of costly on-premise hardware and minimizes IT resources
• Integrates with any existing software
• In-house software and engineering team
• 24/7 access to tech support • Disaster recovery
management
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THE PROBLEMSTraditional methods of changing price and product information at the shelf has limitations and challenges for retailers.
High Labour CostsCurrent method of updating product and pricing at the shelf is labour intensive
Low ProductivityShelf label management involves long-term planning and slows operational efficiency
Static PricingAn outdated practice as it does not allow for a nimble pricing strategy and adapting offers to supply/demand and market trends in order to maximize revenue and profit margins
Incorrect PricesPricing at the shelf is often times inaccurate, costing companies millions
The Old Wayof Doing Things
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THE SOLUTIONSKey benefits our platform offers customers:
AutomationReduce labour requirements and deploy price and promo strategies with speed, agility, and consistency
Omni-channel Boost engagement and positive showrooming, and offer consistent web-to-shelf pricing and data that customers value such as competitors’ prices, stock levels, and social reviews
Increase ProfitabilityDigitize the shelf edge to automate workflows, boost basket sizes, and develop new income streams
AI/Dynamic PricingLeverage AI, big data, and machine learning to price products dynamically at the shelf based on sales velocity, weather conditions, current events, stock levels, and price elasticity of demand
The NEW WayOf Doing Things
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GROUNDBREAKING DIGITAL E-PAPER DISPLAYS
Our Digital Smart LabelsTM offer a class-leading high resolution, high contrast, wide-viewability, and vibrant colour display designed to enhance the in-store shopping experience. Offered in white or charcoal black housing as standard with custom colour options also available.
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Modern looks. Designed to enhance.
5-colour LED
Built for click & collect, stock replenishment, and
warehouse operations
Customizable Design
Dot matrix display allows for both text and graphics
Multi-colour Displays
Available in black, white (shown), red, and yellow
Dynamic Marketing
Add QR codes and NFC/BLE to amplify marketing
Durable and Strong Polycarbonate housing is lightweight, shatterproof, and scratch resistant
BEYOND RETAIL: OTHER APPLICATIONSDigital Smart Labels™ have application across multiple industries
Electrophoretic displays (aka ‘e-paper’) mimic the appearance of ink on paper, are easier to read, and much more energy efficient than LCD screens. They reflect light like paper, offering high resolution and contrast, wide-viewability, and a vibrant colour display that can even be read in direct sunlight.
Healthcare Facilities
Store, display, and access patient info such as allergies, health risks, diet, etc.
Wine / Spirits & Retail
Inform shoppers, display product details, and change prices and promos for any product in seconds
Logistics / Manufacturing
Automate tedious workflows and operate with greater speed, accuracy, and agility
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TARGET MARKETS
GROCERY
Sync your ERP/POS system for unprecedented speed and accuracy. Generatesales lift, cut costs, inform shoppers, profit from big data, and respond quicker to competitor activities.
RETAIL
Change prices and promos for any product, on any shelf, in seconds and connect with today’s tech-savvyconsumers for a true omnichannel experience.
Modernize hospitals and long-term care facilities. Easily display patient information, allergies, health risks, diet, and other critical patient data—all in real time.
HEALTHCARE
WAREHOUSING/ DISTRIBUTION
Automate tedious workflowby displaying informationdigitally and operate with greater speed, accuracy, and agility.
MILITARY SUPPLY CHAIN
Simplify supply chains through central and remote visibility of inventory at department shops; live counts; and one-button picking and stocking updates. Significantly reduces the risk of human error and time spent picking and restocking items.
ANIMAL SERVICES & SHELTERS
Digitize animal records to ensure information is kept in one place, making the adoption process easier.
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MARKET OPPORTUNITY TAM, SAM, and SOM: Evaluation and validation of market potential
$5.27BNorth
America
$13.9BGlobally
SERVICEABLE OBTAINABLE MARKET (SOM)Danavation estimated 3.5% market share by 2025
SERVICEABLE AVAILABLE MARKET (SAM)Expected to be worth $5.27B by 2024 – growing at a CAGR of 12.3% by 20241
TOTAL AVAILABLE MARKET (TAM)
Market opportunity expected to be worth $13.9B globally2
$180M
See notes regarding forward-looking statements 1. RESEARCHANDMARKETS -December, 2019 | 2. BUSINESSINSIDER -March 12, 2020 11
ROI ANALYSIS & STORE ASSESSMENTMonthly cost comparison and ROI on CapEx*
*This is an estimate only. An advanced project evaluation is required for accurate ROI analysis. Pricing is based on an average label cost, and excludes installation, basestation, software, and additional accessories (5 year contract). Based on a finance charge of 8%. 4 and 5 year contracts are available. Exclusive of, software integration, project management, and installation fees. Amounts are for reference only. Advanced store evaluation is required for more accurate quote. Subject to approval. Subject to taxes (if applicable). See Appendix for ROI calculation. See notes regarding forward-looking statements.
Printing labels cost
Printer hardware cost
Total labour cost
Total cost per year
Traditional in-store paper labels
$7,446 $7,500 $73,000 $87,946
Approximate monthly cost using traditional in-store paper labels $7,329
Approximate monthly cost for Danavation automation $4,206
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ILLUSTRATIVE REVENUE POTENTIAL• Model is akin to cell phone providers; monthly contracts cover the PaaS service and hardware and
represent annual recurring revenue (“ARR”) for Danavation
• Pricing dependent on contract duration — 60, 48, or 36 months
Representative Client Type1
Monthly Contract1
Annual Billing1
Full Installation Location Count1
Potential ARR per Client with Full Installation1
Larger $6,000 $72,000 500 $36MM
Medium $4,000 $48,000 150 $8.1MM
Smaller $2,000 $24,000 15 $450K
Compact $500 $6,000 5 $60K1Illustrative examples only; not intended to represent actual clients or billing amounts for specific clients
LargerMediumSmallerRepresentative Client Types Compact
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Big Box Chain
FINANCIAL FORECAST 2-year financial forecast based on a PaaS model
Danavation is now commercialized and beginning its revenue ramp
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COMPETITIVE ADVANTAGES
Home field advantage with North American headquarters enables quick and easy hands-on support for servicing and communications
Competitive due to independent in-house development of marketing, sales, and client support
High quality and reliable hardware engineered in-house ensures products meet client standards
Dependable network of various established relationships built from a management team with over 30+ years of experience; no cold calls required
Highly secure end-to-end connectivity with unparalleled industry coverage, over-the-air (OTA) updates, and zero interference with Wi-Fi networks
Adaptable for any client across industries including retail, healthcare, manufacturing, logistics, pet shelters, and more!
Headquarter operations based overseas in Sweden
Needs 4x more access points for full line of sight store coverage
Restricted to cloud-based SaaS app, ‘Pricer Plaza’
Business model relies on 3rd parties who may have limited expertise or engineering requirements to handle potential technical issues
Headquarter operations based overseas in France
Service delays can result in support requests taking days to address
Large corporation with less time to dedicate to support requests or custom client servicing
Communications and support are based on remote operation systems and networks
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Peers
CURRENT CAPITALIZATION TABLE
Common shares outstanding1 103,200,987
Warrants outstanding 8,679,400
Broker warrants outstanding 1,272,000
Options outstanding 4,690,000
Recent trading price (Jul 10/21) $0.33 / share
Market capitalization $34.1M
Cash position2 $1.1M
of shares outstanding held by DVN management
1 As at April 30/21. Approximately 40% of the shares outstanding are subject to an escrow agreement, with escrowed shares to be release in tranches every 6 months for a period of 36 months from the listing date (Jan 15/21). See the Company’s Form 2A – Listing Statement dated January 11, 2021 filed on SEDAR for a complete escrow schedule. 2As at Apr 30/21.. On July 29, 2021, DVN announced a $3.0M brokered private placement of convertible debentures. See the Company’s Press Release.
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~40%
DANAVATION SUMMARY (CSE: DVN)
● Canadian-based, IoT technology company providing commercially available, state-of-the-art Digital Smart LabelsTM
● Digital Smart LabelsTM (micro e-paper displays) enable clients to automate labelling, pricing, product information, and promotions in real time
● Revenue generation and growth supported by established client base including retailers, grocery stores, convenience and big box stores across the US and Canada, as well as healthcare providers and manufacturing and logistics companies
● Continued growth to be driven by development of new proprietary products and services within retail and grocery segment
● Clear ESG commitment by advocating for environmental sustainability through significantly reduced paper use
Accelerate the adoption of IoT technology, automation and AI, driving the transition to smart retail, smart cities, and Industry 4.0 Mission:
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APPENDIX: OUR SOLUTIONWatch to learn more
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BOARD OF DIRECTORS
John is the co-founder of Danavation. His vast experience in Retail Marketing has allowed him to advance Danavation as a market leader.
John RicciPresident & CEO, Director
Michael is the Chief Executive Officer of Nexeya Canada – a global provider of mission critical products and solutions for space, aviation and transportation applications. Previous to Nexeya Michael held VP and Director level roles in engineering, operations and sales & marketing for General Electric, SPAR Aerospace, Husky Injection Molding and the Mircom Group of Companies, in addition to start up experience through Compass Capital, where he is a partner. He is currently on the board of Drone Delivery Canada.
Michael Della FortunaIndependent Director
Dan brings more than 30 years of expertise in software vendor management combined with an entrepreneurial vision. Currently, he serves as the President & CEO of publicly-traded Vitalhub, and has previously led several software sales teams that successfully drove substantial increases in revenue. Early in his career, Dan also established and built an IT training and education business.
Dan MatlowIndependent Director
Tom LobertoCorporate Finance Advisor, Director
Frank Borges is the co-founder and VP of Danavation. Driven by his passion and perseverance, Frank’s 25+ years in the retail industry helps him connect and build trusted relationships with many of the worlds largest retailers.
Frank BorgesVice President, Director
Tom has held numerous executive positions with such organizations as IBM, Ford Motor Company, Rogers and Bell Canada. He has an extensive background in Customer Experience , Finance, Technology and Private Equity.
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MILESTONES Danavation past, present, and future
FEB 2019
Danavation Software Platform
2.0 Launched
2nd Generation Hardware Launched
MAY 2018
OCT2018
NOV 2018
Danavation Technologies
Inc.TM
Formed
3rd Generation Hardware Launched
MAY 2020
AUG2020
Danavation Software Platform
3.0 Launched
LCBO Flagship
Install
OCT2020
DEC2020
Danavation Closes $4.1M
Financing
RTO closes; CSE: DVN
commences trading
JAN2021
MAR2021
Pilot Launched w/ Ensign
Group (Nasdaq: ENSG)
First InstallationWith Tractor Supply Company USA
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DANAVATION PLATFORM-AS-A-SERVICE (PaaS)Our Digital Smart LabelTM and IoT cloud computing platform delivers advanced software, hardware, analytics, and intelligence tools for a complete plug-n-play deployment.
Dynamic Cloud● Public/private elastic cloud for central management and
enterprise scalability● Military grade AES encrypted software
Advanced Engineering● High-resolution e-paper display utilizing leading edge
embedded systems technology● Engineered for ultra low power/long life
Superior Network Scalability● Highly secure end-to-end connectivity with unparalleled
industry coverage, over-the-air (OTA) updates, and zero interference with Wi-Fi networks
Artificial Intelligence & Analytics● Intuitive management provides analytics and mission
critical data ● Inventory optimization, forecasting, management, and
product allocation
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PLATFORM AS A SERVICE (PaaS) PRICING MODEL — GROCERY
Monthly cost to operate based on average store size (35,000 – 40,000 sqft)
*Based on a finance charge of 8%. 4 and 5 year contracts are available. Exclusive of, software integration, project management, and installation fees. Amounts are for reference only. Advanced store evaluation is required for more accurate quote. Subject to approval. Subject to taxes (if applicable).
60 months Purchase
$4,205.76per month*
48 months
BEST VALUE
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$6,418.57per month*
$4,205.76 per month*
$5,003.37 per month*
$6,418.57 per month*
36 months
200k per store
TARGET REVENUE SPLIT Long-term value creation for the company and our shareholders
Recurring revenue generated from the Platform as a Service (PaaS); includes the software, API, hardware, sub-systems, and management console
PLATFORM
Services include store assessments, on-site Installation, networking, infrastructure, software integration, data sync, and project management fees
SERVICES
Premium add-ons such as private elastic cloud, virtual servers, analytics, inventory forecasting, promotional recommendations, and dynamic pricing
SOFTWARE
24/7 phone or on-site technical support, monitoring, training, and custom feature requests
SUPPORT
55% 15% 20% 10%
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UNDER THE HOOD
Features:• Low interference
• Penetration through walls and other obstacles
• Auto-roaming mesh network
• Power over Ethernet
• Load balancing
Our Basestation 2.0 utilizes advanced sub-1gHz RF delivering secure, highly scalable, and cloud-integrated solutions for small business or enterprise-level network applications.
Each sub 1gHz Basestation can be installed in new or existing WLANs, combined with our intelligent “one touch” integration, promises rapid deployment and simple operation.
Our eRetail 2.0 software is simple, powerful, intuitive and quick to deploy.
Our server and cloud-based options deliver secure, highly scalable, and POS/ERP-integrated solutions for small business or enterprise-level applications.
Features:• Flexible ERP/POS agnostic
for seamless integrations
• Plug-n-play API, Web service, DB, and FTP for quick deployment
• Private/public cloud infrastructure for high performance and infinite scalability
• 24/7 support and real-time monitoring
Basestation 2.0 Centralized Command Centre
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DANAVATION’S DIGITAL SMART LABELSTM & IOT SOFTWARE PLATFORM (PAAS)
CLOUD DATACENTRE
DSL
LOCAL SERVER
GATEWAYAP
DSL DSL DSL
AP
AP
Allows retailers to automate pricing workflows and reimagine consumer experiences at the point of purchase.
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FUTURE PRODUCT ROADMAP
Digital e-paper displays enabling real-time data updates
DIGITAL SMART LABELSTM
Integrating RFID/NFC technology with IoT and big data for real-time
data access
Smart sensors play a key role in developing IoT applications to streamline connectivity and
analytics
IoT SMART SENSORS
Video analytics empower organizations to rapidly analyze and uncover insights stored in live streamed or archived videos
VIDEO ANALYTICS
Biometrics securely revolutionize the customer experience at every touchpoint where identity is important
BIOMETRIC SYSTEMS
PLATFORM
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NFC/RFID SMART TAGS
DIGITAL SMART LABELS™
VIDEO ANALYTICS
BIOMETRIC SYSTEMS
STAY CONNECTEDFor additional Information please contact:
LOCATION21 Roybridge Gate
Woodbridge, ON L4H 1E6
JOHN RICCI, CEO [email protected]
p: 905-605-6702 tf: 1-833-DVN-8800
CONTACT [email protected]
403-705-5076
DISCLAIMERS
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STATUTORY RIGHTS OF ACTION
In certain circumstances, purchasers resident in certain provinces of Canada, are provided with a remedy of rescission or damages, or both, in addition to any other right they may have at law, where an offering memorandum (such as this presentation) and any amendment to it contains a misrepresentation. Where used herein, “misrepresentation” means an untrue statement of a material fact or an omission to state a material fact that is required to be stated or that is necessary to make any statement not misleading in light of the circumstances in which it was made. These remedies, or notice with respect to these remedies, must be exercised or delivered, as the case may be, by the purchaser within the time limits prescribed by applicable securities legislation. The following summary is subject to the express provisions of the applicable securities laws, regulations and rules, and reference is made thereto for the complete text of such provisions. Such provisions may contain limitations and statutory defences not described here on which the Company or other related entity issuing securities pursuant to any offering and other applicable parties may rely. Purchasers should refer to the applicable provisions of the securities legislation of their province for the particulars of these rights or consult with a legal adviser.
The following is a summary of statutory rights of rescission or damages, or both, available to certain purchasers resident in the province of Ontario, and to purchasers resident in the provinces of New Brunswick, Nova Scotia and Saskatchewan. In Ontario, statutory rights of rescission or damages are not available if the purchaser is: (a) an association governed by the Cooperative Credit Associations Act (Canada) or a central cooperative credit society for which an order has been made under Section 473(1) of that act; (b) a bank, loan corporation, trust company, trust corporation, insurance company, treasury branch, credit union, caisse populaire, financial services corporation, or league that, in each case, is authorized by an enactment of Canada or a jurisdiction of Canada to carry on business in Canada or a jurisdiction in Canada; (c) a Schedule III bank, meaning an authorized foreign bank named in Schedule III of the Bank Act (Canada); (d) the Business Development Bank of Canada incorporated under the Business Development Bank of Canada Act (Canada); or (e) a subsidiary of any person referred to in paragraphs (a), (b), (c) or (d), if the person owns all of the voting securities of the subsidiary, except the voting securities required by law to be owned by the directors of the subsidiary.
If there is a misrepresentation herein and you are a purchaser under securities legislation in Ontario, New Brunswick, Nova Scotia or Saskatchewan you have, without regard to whether you relied upon the misrepresentation, a statutory right of action for damages, or while still the owner of the securities, for rescission against the Company, and in New Brunswick, Nova Scotia and Saskatchewan, a statutory right of action for damages against the directors of the Company. This statutory right of action is subject to the following:
(a) if you elect to exercise the right of action for rescission, you will have no right of action for damages against the Company;
(b) except with respect to purchasers resident in Nova Scotia, no action shall be commenced to enforce a right of action for rescission after 180 days from the date of the transaction that gave rise to the cause of action;
(c) no action shall be commenced to enforce a right of action for damages after the earlier of (i) 180 days (with respect to purchasers resident in Ontario) or one year (with respect to purchasers resident in Saskatchewan and New Brunswick) after you first had knowledge of the facts giving rise to the cause of action and (ii) three years (with respect to purchasers resident in Ontario) or six years (with respect to purchasers resident in Saskatchewan and New Brunswick) after the date of the transaction that gave rise to the cause of action;
(d) with respect to purchasers resident in Nova Scotia, no action shall be commenced to enforce a right of action for rescission or damages after 120 days from the date on which payment for the securities was made by you;
(e) the Company will not be liable if it proves that you purchased the securities with knowledge of the misrepresentation;
(f) in the case of an action for damages, the Company will not be liable for all or any portion of the damages that it proves do not represent the depreciation in value of the securities as a result of the misrepresentations; and
(g) in no case will the amount recoverable in such action exceed the price at which the securities were sold to you.
The foregoing is a summary only and is subject to the express provisions of the Securities Act (Ontario), the Securities Act (New Brunswick), the Securities Act (Nova Scotia) and the Securities Act (Saskatchewan), and the rules, regulations and other instruments thereunder, and reference is made to the complete text of such provisions contained therein. Such provisions may contain limitations and statutory defences on which the Company and other applicable parties may rely.
Notwithstanding that the Securities Act (British Columbia), the Securities Act (Alberta), and the Securities Act (Quebec) do not provide, or require the Company to provide, to purchasers resident in these jurisdictions any rights of action in circumstances where this presentation or an amendment hereto contains a misrepresentation, the Company hereby grants to such purchasers contractual rights of action that are equivalent to the statutory rights of action set forth above with respect to purchasers resident in Ontario.
In Manitoba, the Securities Act (Manitoba), in Newfoundland and Labrador, the Securities Act (Newfoundland and Labrador), in Prince Edward Island, the Securities Act (PEI), in Yukon, the Securities Act (Yukon), in Nunavut, the Securities Act (Nunavut) and in the Northwest Territories, the Securities Act (Northwest Territories) provide a statutory right of action for damages or rescission to purchasers resident in Manitoba, Newfoundland and Labrador, PEI, Yukon, Nunavut, and Northwest Territories, respectively, in circumstances where this presentation or an amendment hereto contains a misrepresentation, which rights are similar, but not identical, to the rights available to Ontario purchasers.
The statutory rights of action described above are in addition to and without derogation from any other right or remedy at law.
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TAXATION
Prospective investors should be aware that the purchase of securities of the Company or any entity related thereto may have tax consequences both in Canada. Each prospective investor is strongly encouraged to consult its own tax advisor concerning any purchase of securities of the Company or any entity related thereto and the holding and disposition of any such securities. This presentation does not address the tax consequences of the purchase, ownership or disposition of any such securities.
RESALE RESTRICTIONS
The securities are being offered on a private placement basis in reliance upon prospectus or registration exemptions under applicable securities legislation. Resale of the securities offered will be subject to restrictions under (i) applicable securities legislation, which will vary depending on the relevant jurisdiction, (ii) the governing documents of the Company or any applicable entity related thereto, and (iii) the Subscription Agreements.
IN MAKING AN INVESTMENT DECISION, INVESTORS MUST RELY ON THEIR OWN EXAMINATION OF THE COMPANY, INCLUDING THE MERITS AND RISKS INVOLVED. THE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE U.S. SECURITIES AND EXCHANGE COMMISSION OR BY ANY STATE OR PROVINCIAL SECURITIES COMMISSION OR REGULATORY AUTHORITY, NOR HAVE ANY OF THE FOREGOING AUTHORITIES PASSED ON THE ACCURACY OR ADEQUACY OF THE PRESENTATION. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
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