Technology roadmap 06022014
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21-Oct-2014 -
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Transcript of Technology roadmap 06022014
Prepare by : 6 Feb 2014 @ NIA"Pantapong Tangteerasunun"National Innovation Agency
Source: Technology Roadmapping Handbook International SEPT Program
Beethovenstr. 15 "04107 Leipzig, Germany
Original process and business activities
Input Output Process
Business activities"- Management
- Strtegic planning - Business objective - Supplychain - Technology - Human resource
- Organization culture - Attitude - Relationship - Creativity - Sufficiency
Enabling resource"- Means of production
- Infrastructure capital" - Financial capital - Natural capital - Human capital"
- Means of distribution - Logistic - Supplychain - Value chain
Results - Profit - New products/ "processes/services
- Productivity - Efficiency "[output/input] - Effectiveness"[Target/Real results]
Diagnose : Innovation business diagnose
Man n Manage"ment
Metho"dology Mind Material
iGood
iHuman
Recorder
Diagnose : Innovation business diagnose
Creative"PS
Product"ivity
Metho"dology
Process"Develop NPD
Idea "generation
Innovation"Life cycle
Recorder
Diagnose : Innovation business diagnose
Creative"PS
Product"ivity
Metho"dology
Process"Develop NPD
Idea "generation
Innovation"Life cycle - Time to market
- Time to profit - Product life cycle - Number of product - Source of innovation - Technology roadmaps
- Voice of customer - Formal system for generating
and assessing ideas - Degree of idea come form
- This criteriion is related and close with idea generation
- Finding out of specific tool for solving the problem.
- Means of proportion of "output to input
- The performance idicators - Cost | Quality | Time
- Level of cross functional teams - Invoving and support from top
manager - Market orientation
- How company manipulates process and continuous improvement of its production and process.
- Level of you improve method, machines and materials
Recorder
Technology Roadmaps (TRM) The Technology Roadmaps (TRM) are part of a methodology that guarantees the alignment of investments in technology and the new development of capabilities, so that they are able to make capital out of future market needs.
Technology Roadmaps (TRM) This is a tool that brings important support to the innovation manager, letting them define the firm’s technological evolution in advance. The tool takes the relationship between technologies, their products and services as well as the relationship with the target markets into account. As a result, the firm’s technological status can be maintained or improved.
Technology Roadmaps (TRM) Roadmaps can have different applications. According to Phaal et ál. (2001), these can be classified into 8 areas: - Planning of products - Planning of services and capabilities - Strategic planning - Long run planning - Capabilities and knowledge planning - Project planning - Process planning - Integration planning
Planning of products This is the most common Technology Roadmap. In this case, the different generations of manufactured products are tied to the necessary technologies for their development.
Planning of services and capabilities The focus is on how the technologies foster the firm’s development of capabilities that permit the rendering of the service.
Strategic planning This kind of Roadmap assesses the different opportunities that markets and business tendencies can offer, at strategic level.
Long run planning In this case, Roadmaps are often used at regional and national levels, where planning is projected long-term.
Capabilities and knowledge planning
This Roadmaps let the firm align its knowledge capabilities and business goals.
Project planning The Roadmap can also align the different project activities, e.g. R&D projects with technologies development.
Process planning Roadmapping permits managing knowledge, focusing on a particular area of the firm.
Integration planning Through this Roadmap, it is possible to have a vision about integration and evolution of the technology, and how they combine with products and systems in order to create new technologies.
INNOVATION ROADMAP’S DEVELOPMENT PROCESS
กระบวนการบริหารจัดการงานวิจัยและพัฒนา ประเภทของเทคโนโลย ีn Core Technologies : "
เปนเทคโนโลยีพื้นฐานที่จําเปนตออุตสาหกรรม เชน เทคโนโลยีภาพถาย เปนพื้นฐานของอุตสาหกรรมถายภาพและการพิมพ
n Complementary Technologies : "เปนเทคโนโลยีเพิ่มเติมที่มีความจําเปนตอการพัฒนาผลิตภัณฑ ของบริษัท ตัวอยางเชน เทคโนโลยีไมโครโปรเซสเซอร เปนเทคโนโลยีประกอบในอุตสาหกรรมภาพถายและการพิมพ
กระบวนการบริหารจัดการงานวิจัยและพัฒนา
ประเภทของเทคโนโลย ี
n Peripheral Technologies : เทคโนโลยีรอบนอกเปนเทคโนโลยีที่ไมมีความจําเปนตอการผลิตผลิตภัณฑ �แตเปนเทคโนโลยีสําคัญสําหรับการประยุกตของธุรกิจ
n Emerging Technologies : เทคโนโลยีที่เกิดขึ้นใหมถือเปนสิ่งใหมสําหรับบริษัท โดยอาจสามารถสราง ผลประโยชนใหกับบริษัทในระยะยาวได
การประเมินเทคโนโลยีของบริษัท n เทคโนโลยีของบริษัท "
(it own technologies) n เทคโนโลยีของคูแขง "
(technologies of your competition) n เทคโนโลยีเกิดใหม �
(emerging technologies)
กระบวนการบริหารจัดการงานวิจัยและพัฒนา
EX. Tool#1 : Technology Radar
A: MIT’s Folding Car
B : MIT’s Flyer Car
C : Toyota Hybrid
D: Opel Ampera
E: Tesla Roadster
F: Better Place Car Nissan Rogue crossover SUV
G : Wireless Charger Platform
Technology Radar
A: MIT’s Folding Car
B : MIT’s Flyer Car
C : Toyota Hybrid
D: Opel Ampera
E: Tesla Roadster
F: Better Place Car G : Wireless Charger Platform
Technology Radar
A: MIT’s Folding Car
B: MIT’s Flyer Car
C: Toyota Hybrid
D: Opel Ampera
E: Tesla Roadster
F: Better Place Car G : Wireless Charger Platform
A B C D
E F G
EX. Tool#2.1 : Technology roadmap
EX. Tool#2.2 : Roadmap for products
EX. Tool#2.3 : P&T Synchronization
EX. Tool#3 : Morphological analysis
Main Parameter Optional
Watch : morphological analysis
The target in Morphological Analysis lays in all possible solution projects in search problem.
Material Machanism Display Battery Source power Band Design Storage
Wood Steel Plastic Gold Silver
Analog Digital
LCD LED Needle Light
Concept#1
EX. Tool#3 : Morphological analysis Imagine that you want to create a new lamp. The starting point for this might be to carry out a morphological analysis. Properties of a lamp might be power supply, bulb type, light intensity, size, style, finish, material, shade, and so on.
Diagnose : Innovation business diagnose
Creative"PS
Product"ivity
Metho"dology
Process"Develop NPD
Idea "generation
Innovation"Life cycle
Recorder
Diagnose : Innovation business diagnose
NPD Innovation"Life cycle
Process"Develop
Idea "generation
Product"ivity
Creative"PS Analyzer
Your company
Best practice
Metho"dology
Coaching
Diagnose : Innovation business diagnose
Gap "analysis
Your company
Best practice
Coaching and focus on "lack criteria. "In this case : - Innovation life cycle - Creative problem solving - Technology roadmaps