Team 6James MarchAdam Jones

Igor MierzvinskiAaron Hunsaker

F3DM• Plug in car with a small engine and tank of

gas to recharge battery• $22,000• Introduced last month in China and to hit

U.S. in 2010• Lithium Ion Battery• Simple engine design (compared to gas car)• 50-60 miles to one charge

Spent 10 years developing its own iron phosphate based lithium ion technology

Chemically stable BYD has an army of 10,000 engineers

and technicians.

Chinese Battery maker trying to jump into the car market.

Founded by Chuanfu Wang Quickly growing company

• Last years revenue $3.1 Billion• 130,000 Employees• 2nd largest battery maker in China

Electric Car market has low barriers to entry

Sales pitch presented at Detroit’s North American International Auto Show

MidAmerican Energy Holdings Co. invested $230 million• Warren Buffett is majority owner

Must compete big names of American auto makers, all with a century of experience• These experiences mostly with gasoline

powered cars Chevy Volt and Toyota Prius

• Volt est. $44,000 price tag• Prius is not fully electric• F3DM to be released 2 years before volt• Electric cars have fewer parts to worry

about

Chinese made• Americans have stigma of not trusting Chinese

products• Wang promises high quality of product

Electric Cars catching fire• BYD’s technology has lower battery

temperatures and much smaller risk of fire. Stiff steering wheel when turning Gas tank rattles when kicking on

• Working on solutions before introduction to foreign markets