Technology led unconventional marketing
-
Upload
ashutosh-tyagi -
Category
Marketing
-
view
257 -
download
0
Transcript of Technology led unconventional marketing
![Page 1: Technology led unconventional marketing](https://reader036.fdocuments.net/reader036/viewer/2022062503/58a226181a28ab527c8b4843/html5/thumbnails/1.jpg)
Technology Led Unconventional Marketing
Presentation byAshutosh TyagiChief Marketing & Strategy Officer‘Think As Consumer’Website: www.thinkasconsumer.com
![Page 2: Technology led unconventional marketing](https://reader036.fdocuments.net/reader036/viewer/2022062503/58a226181a28ab527c8b4843/html5/thumbnails/2.jpg)
Unconventional Marketing
• Unconventional methods of promotion to engage audiences.
• The idea is to generate a ‘Buzz’, and ideally to turn viral.
• It is a cost effective alternative to large advertising campaigns.
• It is an effort to engage customers rather than educate them.
![Page 3: Technology led unconventional marketing](https://reader036.fdocuments.net/reader036/viewer/2022062503/58a226181a28ab527c8b4843/html5/thumbnails/3.jpg)
Unconventional and Viral
• Unconventional marketing and Viral marketing go hand in hand.
• It gets the message across to the consumer, and viral marketing encourage people to pass on the message.
• Generally the intended result of a campaign is for it to go viral.
![Page 4: Technology led unconventional marketing](https://reader036.fdocuments.net/reader036/viewer/2022062503/58a226181a28ab527c8b4843/html5/thumbnails/4.jpg)
Core Concepts• Entertain and Engage rather than educate.• Get people talking.• Think outside the box.• Transform the ordinary to the extraordinary.• Be spontaneous and unexpected.
![Page 5: Technology led unconventional marketing](https://reader036.fdocuments.net/reader036/viewer/2022062503/58a226181a28ab527c8b4843/html5/thumbnails/5.jpg)
Successful Campaigns• Leading brands have used unconventional
methods to generate ‘buzz’ about their brands • Integrating technology with strong creative
ideas has resulted in some very successful campaigns
![Page 6: Technology led unconventional marketing](https://reader036.fdocuments.net/reader036/viewer/2022062503/58a226181a28ab527c8b4843/html5/thumbnails/6.jpg)
SOME HIGHLY EFFECTIVE CAMPAIGNS
![Page 7: Technology led unconventional marketing](https://reader036.fdocuments.net/reader036/viewer/2022062503/58a226181a28ab527c8b4843/html5/thumbnails/7.jpg)
Volkswagen - Piano stairs:
Check videohttp://www.youtube.com/watch?v=2lXh2n0aPyw&list=PLEFrbRX-mlWemMRA7k3WCVcVQIlWXURZK
Volswagon Musical Stairs
![Page 8: Technology led unconventional marketing](https://reader036.fdocuments.net/reader036/viewer/2022062503/58a226181a28ab527c8b4843/html5/thumbnails/8.jpg)
Kinetic Interactive Video Wall
Check Video http://www.youtube.com/watch?v=SHickY0NY-Y
![Page 9: Technology led unconventional marketing](https://reader036.fdocuments.net/reader036/viewer/2022062503/58a226181a28ab527c8b4843/html5/thumbnails/9.jpg)
Watch video http://www.youtube.com/watch?v=1Pk07lQS3gs&list=PLk9bK15JvDLmdtH-LhiofvbASWg03g3Fz
The Coca-Cola Friendship Machine
![Page 10: Technology led unconventional marketing](https://reader036.fdocuments.net/reader036/viewer/2022062503/58a226181a28ab527c8b4843/html5/thumbnails/10.jpg)
24
Watch Video http://www.youtube.com/watch?v=JuDyv3vflGE&list=PLk9bK15JvDLmdtH-LhiofvbASWg03g3Fz
Oreo Elevator Campaign
![Page 11: Technology led unconventional marketing](https://reader036.fdocuments.net/reader036/viewer/2022062503/58a226181a28ab527c8b4843/html5/thumbnails/11.jpg)
McDonalds "Pick N' Play" Interactive
Check Videohttp://www.youtube.com/watch?v=D2UkIo-0prw&list=PLEFrbRX-mlWemMRA7k3WCVcVQIlWXURZK
![Page 12: Technology led unconventional marketing](https://reader036.fdocuments.net/reader036/viewer/2022062503/58a226181a28ab527c8b4843/html5/thumbnails/12.jpg)
Titan
Check video : http://www.youtube.com/watch?v=uLAM6nbEy00
Titan Experience Zone
![Page 13: Technology led unconventional marketing](https://reader036.fdocuments.net/reader036/viewer/2022062503/58a226181a28ab527c8b4843/html5/thumbnails/13.jpg)
Ford's interactive Gymkhana Experience
Check Video http://www.youtube.com/watch?v=25vlpPgOxWs
Ford’s Augmented Reality Campaign
![Page 14: Technology led unconventional marketing](https://reader036.fdocuments.net/reader036/viewer/2022062503/58a226181a28ab527c8b4843/html5/thumbnails/14.jpg)
How Can We Help
• Generate creative ideas around basic brand proposition
• Bring-in new technologies to create impactful campaigns.
• End to end execution of the campaign• Effective using digital media to make campaign
go viral
![Page 15: Technology led unconventional marketing](https://reader036.fdocuments.net/reader036/viewer/2022062503/58a226181a28ab527c8b4843/html5/thumbnails/15.jpg)
For any support or more information, you could contact:
Ashutosh TyagiChief Marketing & Strategy Officer‘Think As Consumer’Website: www.thinkasconsumer.comEmail: [email protected]: +91 9818328050