1. Enabling innovation through technology evangelismGiuseppe Vullo @fuzzytake

2. how_your_leads_think//who_do_they_listen_togetting_your_word_out//__ product cloutinfluenceEvangelism=added value//_stop_tour 3. How do you create a product advantage? Not only convey it//so_you_have_a_product 4. //getting_your_voice_out 5. Beg my pardon? Can you repeat your company name for me please? Okay, send me a copy, my email address is//getting_your_cold_call_out 6. a week laterHey Bob, this is Michael. Someone called me from I emailed you a copy, have a look at your inbox and read it if you spare 5 minutes//how_your_leads_think 7. Thank you Michael I did put a red flag on my Outlook, I will read it//how_your_leads_think 8. 2 weeks laterSorry, I did not have time to have a look at your copy yet call me back in a week or so//how_do_you_get_your_word_out? 9. No comment//so_what? 10. Industry Technology Product Geography Market Demographycommunity//who_do_they_listen_to? 11. Industry Technology Product Geography Market Demographycommunitywon-lineoff-line//__ 12. on-lineoff-line//time_to_screen_ 13. //klout styles Credit: Klout.com 14. Credit: Klout.com//Influence_ 15. // 16. Providers of evangelical infrastructure + The Press + Analysts Authors of technical books Authors of technical articles Conference Organizers Software ConsultantsDirectly PR agencyWill they decide to support the technology?//_Take a stand Technology momentum 17. one-to-oneone-to-manyIndustry presentations Tradeshow Booths Booze-n-schmooze events Meet Up events Social Media (e.g., blog, Twitter)//evangelism_campaign 18. Help marketing/R&D to take a stand video, pictures, demos, preso, blog posts talks, articles, user demonstrations, recorded demonstrations, sample projects Answers questions publicly, engaging with analysts and the media, talking with customers and prospects//evangelist_tasks 19. Spends time with engineers to understand what they do and gain better technical insight: See the roll out See customer training on products See Webinars Act as a forcing-function for the technology team by requiring them to produce clear descriptions, demos and specs//evangelist_tasks 20. Credit: Timo Elliottfeeding starving crowdsServe original delicateness//evangelist_tasks 21. demonstrate momentum for the technology constantly on the lookout for killer demos, customer testimonials educate about an upcoming release//evangelist_tasks 22. Positive attitudes: empathy, trust, openness, and warmth Enjoys making new contacts, gregarious and extroverted Enjoys reading Able to create and communicate large volumes of content//evangelist_what_it_takes 23. technology evangelists MaintenanceAccountants, HR administration, bureaucrats; engineers, marketing strategists, venture capitalists or bank analystsCredit: Growth Resources// 24. // 25. Get warm//