Technology Essentials for Small Business
Transcript of Technology Essentials for Small Business
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Technology Essentials for Your Small Business
Andy Halko
Web. Marketing. Software.
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Introduction
Insivia is an interactive marketing firm.
Web.
Web Development
Online Video
Conversion Optimization
A/B Testing
Search Optimization
Flash Animation
Software
Marketing.
Search Marketing
Social Media
E-Mail Marketing
Identity & Collateral
Print & Advertising
Environmental Design
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Introduction
Technology Essentials For
Your Small Business
Next Wave In ToolsFor Small Business
Software As A Service
Online Accessible
Easy-to-use
Low-Cost or Free
Types of Software We’ll Discuss
Marketing
Sales Productivity
Collaboration
Communication
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Website Visitor Tracking
•Install today
•Use religiously
•Combine tools
•Improve Conversion
•Understand Your Audience
•Increase Traffic
Google Analytics
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Use regularly and learn
•Bounce Rates
•Visitor Sources
•Goals
•Profiling
•Visitor Key Phrases
•Content & Paths
Google Analytics
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Google Web Site Optimizer
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Choosing what to test.
Landing Pages, Product Pages, Conversion Processes
How should we test?Well, it depends what you are looking to evaluate. But try to determine a goal for the test. Is it a color scheme, the message, the layout, the position of actions or navigation?
Google Web Site Optimizer
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Simple, Web 2.0 CRM
Track all of your sales deals
Collaborate and share
Manage your pipeline
Powerful Reporting
Manage Contacts
Iphone & E-mail integration
$15 bucks a month per user
PipelineDeals.com
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Replacing standard applications, online, secure and available anywhere. Reliable, backed-up infrastructure.
– E-Mail– Calendaring– Documents & Spreadsheets– Slides– Blogging– Websites– and much more.
Google Apps
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Cool, Easy Web-based Interfaces
Google Apps
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OpenOffice = Microsoft Office
–Word, Excel, PowerPoint–Easily shared or publishable single files or folders–Export into multiple formats
OpenOffice.org
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A free, open source software for recording and editing sounds. Available for Mac OS X, Microsoft Windows, GNU/Linux, and others.
– Manipulating audio for websites– Creating podcasts– Click and noise removal– Audio blogging– Transfering tapes and records to Computer– Recording presentations!
Audacity
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Instant messaging for everyone
Meebo lets you access your buddies on all the major networks (AIM, Yahoo!, MSN, Google Talk, ICQ, Jabber) in a single buddylist.
Use your existing IM account, or get a free Meebo login to chat across all networks with a single id.
Video conference, transfer files, and more from your Web browser.
Meebo
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Place a widget right on your web page
Yeah, there's an app for that...
Strike up a conversation, answer questions, or just keep tabs on guests. Help desk?
Meebo
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Free Powerful E-Mail
Reliable
Conversation Based
Google Search
Extendable
Tons of Space
GMail
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Affordable, open-source project management
– Manage projects, time tracking, and invoicing in one application
– Allow your staff and your clients to work together
ActiveCollab
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- Allows for an unlimited number of projects and users
- Manage projects through setting up milestones,
checklists, and timelines
- Time-tracking and
invoicing
- File-sharing, storage,
and versioning
ActiveCollab
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Affordable E-Mail Marketing with Great Reporting
– Easy to create, test, and send marketing e-mails – Import and integrate contact lists from Excel or CRMs.– Create and test an email, step-by-step.– Get reports on opens, clicks, and campaign improvement– Afford it—many different subscription levels (including a
free one) or pay-per-mail– Have fun! Friendly interfaces.
MailChimp
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– Create your email with a wizard or on your own.– Choose your list—including segmentation support– Send your email safely with MailChimp authentication– Improve over time with measuring and reporting tools
MailChimp
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Download this user friendly voice and video communication tool.
– More than 100 million registered users. – Computer to computer calls for free– Low pricing for calls to land lines and cell phones– Simple, automatic ways to add contacts
Skype
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More than just voice communication.
– Transfer files of any size or type– Multi-person instant message conferences– Tracks all history– Video & voice calling– Interfaces with websites and other applications like
GoToMeeting
Skype
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Web Conferencing
– Easy-to-use– Record Sessions & Playback– Registration, Polling & Reports for better webinars
GoToMeeting
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A free way to manage your money.
– Investments– Checking– Savings– Credit Cards– Loans– Autos– Property
Mint.com
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Free tools for many uses
- Promote
- Distribute
- Build Relationships
- Research
Social Media
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Great Social Media Interface
- Multiple Twitter
Accounts
- Searches
TweetDeck
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Easy and intuitive events & registration
– Upload custom logos
– Set ticket prices
– GOOGLE map
– Personalize link for the event
– Classify and tag your event
– Create nametags
– Embed in sites and integrate e-mail marketing
EventBrite
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Free, extendable content management system
– Manage your website and blog with an easy editing tool
– Create multiple users and permission levels
– Extend with 7000 free and cheap plugins
WordPress
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Simple office file sharing
– Connect to your network
– Setup security
– Store up to 3TB
Network Storage
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iPhone AppsMany free apps for entertainment, productivity and
commerce.
– More than 30,000 free apps in the App Store. – Download from computer or direct to iPhone.– 2 billion apps downloaded to date.– Many free apps have in app purchases.
Iphone Apps
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Easy Large File Transfers or File Storage System
Use drop.io to privately share your files and collaborate in real time by web, email, phone, mobile, and more. Create each drop in two clicks and share what you want, how you want, with whom you want.
Drop.io
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Reinventing E-Mail
- E-Mail + Chat
- Gadgets
- Robots
- Integration
Google Wave
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Quickbooks
• Track every dollar coming in and going out with in-depth reporting
• Instantly create invoices, track payments, and manage expenses
Accounting Software
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Your primary marketing tool
- Simple & Easy
- Visually Professional
- Convert!
- Optimize for search & conversion
Website
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www.insivia.com
Call Andy at 216-373-1080
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