Technology Commercialisation SystemRichard LinleyAssociate Consultant

IIS - The CompanyEstablished 1983Turnover c. 1 million 2004/0511 Employees

The ServicesIncubation/Technology AccelerationInnovation & Technology TransferRegional Economic DevelopmentCluster Development

What is TCS?Proven process to guide technology developers to successful product commercialisation

A documented framework providing route map, tools, templates, show-how and coaching for case managers and clients

What is TCS?A Process for picking winners, analysing and reducing risk

A Process for preparing for Private Equity investment

Who should use it?Start-up companiesEstablished companies launching new productsUniversities commercialising technologyTechnology Accelerators and Incubators

Track RecordRaised $370 million in 3 Years for 75 start-up companies in one incubatorUsed in Okalahoma, Kentucky, Arkansas and by NASA Raised $36 million for 16 companies in UK in one year (2 AIM listings)

EnablesIntellectual Property OwnershipProprietary not commodity Enabling technology not incrementalMarket disruptive10x growth factorLow switching costLow education factor

What do Investors Look For?Great deals not good dealsExceptional ROIDominant competitive advantagesProven managementLarge and growing marketsIn their comfort zoneSynergy with other portfolio companies

When is it used?Company Stage of Development

Investigation Feasibility Development Introduction GrowthEntrepreneurs The Agony & The Ecstasy

Technology Commercialisation SystemThe Model & The Process

Step 1InvestigationStep 2Step 3Step 4Step 5Step 6FeasibilityDevelopmentIntroductionGrowthMaturityTechnical Due Diligence ContactsData/ Resources/ Contacts/ Information/ Reports/ ExpertiseShow-how/ How-to/ Skills TransferTCS Model & ProcessBusiness Plan TemplateQuick-look market research

The Process Where Are You Now?

Tools & Show-How for due diligenceConfirms the technology works & has market potentialAssesses latent risk in business model, market, technology management, execution & fundingProvides decision support tools to identify potential winners

Identifies outputs, resources required, service providers, costs and due datesKeeps client focusedSimple planning tool and reference manualDefines tasks to be completed before next funding round

Interactive Q & A toolEnables realistic business valuationsHighlights areas of risk/improvementEnables client to demonstrate he/she is managing risk and investors money responsibly

Method & Tool to Value the Business pre-fundingDiscounts the value objectively to give a fair priceEnables client to calculate how much equity to offer for the funding they needPuts client in control of the negotiation process

Show-how/template and checklist for successful presentationUp to two years work down to 20 mins30 seconds to grab the investors attentionGet it right FIRST TIME

Full completed and documented task historyValidated technology in High-growth marketComplete management team with track record of succeeding High scoring Business Plan and Business Model

First SalesExceptional Return On InvestmentManaged risk profileRealistic discounted valuationProfessional presentation

= INVESTMENT READY