Technology and film
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1. THE IMPACT OF NE W TE CHNOL OGY ON ME DIA INDUSTRIE S Criteria Pro Con Quality higher DPI = higher quality The highest quality HD isnt as clear as a 35mm or 70mm film. Cost-cutting Old Film = $50,000 Digital = $10,000 More money for distribution Lower quality Piracy People less likely to pirate if there is access to online viewing e.g Netflix Lower profit Exhibition Easier and cheaper to exhibit films Higher competition due to easier exhibition Marketing Wider range of distribution methods Some new forms of marketing can be expensive 2. THE IMPACT OF NE W TE CHNOL OGY ON MEDIA AUDIENCES Criteria Pro Con Access More advanced technology = easier access New technology = more expensive Marketing Easier to find out about new films Adverts can get boring and tedious if seen everywhere Audience as producers Allows people to make movies themselves with limited equipment Its not as high quality as mainstream movies and can look unprofessional.