Technologies Shaping The Future of Social Media
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M.Sc. Hans Leijström
Digital Strategist & Business Developer at Sublime Consulting AB
[email protected] @iceman65 LinkedIn
1 SUBLIME CONSULTING AB , VISIT: MÄLARTORGET 19, OLD TOWN STOCKHOLM, PHONE: +46 8-459 96 00, E-MAIL: [email protected]
Photo: Nakedsky
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Social Media
2
Photo: Scott McLoud
Photo: woodleywonderworks
This is a SOCIAL OBJECT
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The Smartphone Timeline
2007 1996 1994 2003 2002 3
1.2 billion smartphone subscribers
2012
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St. Peter's Square in 2005 vs. 2013
2010
4
Pope Benedict
Pope Francis
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Mobile is The Future!
5
13 %
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20
08
F
lex
ible
Dis
pla
y
7
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2008 –Cloud Computing - 2008 "If you look at Google Trends, 'cloud computing' came out of nowhere in 2008”
8 Photo: Dell Inc.
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2008 – Spotify Public Launch - 2008
9 Analogue goes digital and digital goes analouge
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The Internet of Things (IoT)
10
<
+37 billion by 2020
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“Appcessories”
12
The Internet of Things (IoT)
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The Internet of Things (IoT)
Sensors, RFID-tags, micro chips, NFC etc.
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14
“Appcessories”
Price: $221.00
Price: $279.00
IDC forecasts the number of annual mobile app downloads to increase from 10.7 billion in 2010 to nearly 183 billion by 2015
Quantified Self
Price: $151.00
Collaboration
Lifelogging
Price: $149.00
Gamification
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Smartwatches
16
Price: $150.00
Price: $179.00
Price: $137.00
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Smart Chargers
Photo: Jason Jones 17
Price: $150.00
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Wearables Photo: Patrik Tschudin
Photo: Chairman of the Joint Chiefs of Staff
19
21.6 million US online consumers are willing to wear the
augmented reality glasses on a daily basis, as long as they
came from a trusted brand. Source: Forrester Research
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“Appcessories”
The most profound technologies are those that disappear 20
Wearables
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23
Application Program Interfaces (API)
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Location Based Services (LBS)
24
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25
Gesture Recognition
Photo: Intel Free Press
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27
Eye Tracking
Photo: Rob Enslin
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Augmented Reality (AR)
28 Photo: Cea.
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29 Photo: Tobias Björkgren
Unmanned Aerial Vehicle (UAV)
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Mind Control
Pong 1972 vs. 2013
31
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Mind Control
Pong 1972 vs. 2013
32
Big Data is Living in The Cloud
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The Future is Here! Are You?
2.5 billion people are connected to social media.
Social media will be effortless and everywhere.
Everything will be connected to social media.
Analogue goes digital and vice versa.
Big data equals big insights.
GO
Mobile
BE
Social
CREATE
Objects
CONNECT
Things
BUILD
Relations
Photo: Sam Howzit 33
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Go Mobile
Any Operating System
Any Window Size
34
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Be Social
Photo: Biger Hartung 35
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Create Objects
Before Event
2010-2012
During Event
10 minutes
After Event
3 records
”Long-Tail”
10. Felix Baumgartner’s supersonic freefall from 128k’
36
1. PSY – GANGNAM STYLE
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Connect Things
37
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Think Social Media in everything you do!
38 Photo: Anders Frick
But, online is no substitute for offline
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Thank you!
Photo: Steve Garner 39
Be smart