Technological Partnerships & Strategic Alliances ( Chapter 7 )
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Transcript of Technological Partnerships & Strategic Alliances ( Chapter 7 )
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Technological Partnerships & Strategic
Alliances( Chapter 7 )
Manajemen
Tekhnologi
Textbook presentation ofStrategic Technology Management
ByPierre Dussauge | Stuart Hart | Bernard Ramanantsoa
Dosen:Dr. Ir. Yuskar Lase
Vicky F. Fakhrurrazi (122100154) Magister Management Trisakti Angk. 36 | Production Management|Copyright@2012
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Objektif
•Peranan PemerintahR & D Financ ingS tee r ing Techno log i ca l Deve lopment
•Aliansi TekhnologiStee r ing Techno log i ca l
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Peranan Pemerintah1) R & D Financing
Pemerintah membantu memperkuat “technological potential” suatu perusahaan.
Contoh: US Defense mendanai Boeing 747. NASA mendanai Propfan engines (supersonic propeller
engines). Pemerintah Perancis mendanai aerospatiale.
Permasalahan: ẋ Hubungan antara perusahaan dengan pemerintahẋ Urusan politik
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Peranan Pemerintaho Propfan Engine
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Peranan Pemerintah2) Steering Technological development
Pilihan pemerintah Artificial Bidding (Lelang semu) Perusahaan yang lebih dominan Relational Strategy Melindungi pasar
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Aliansi Teknologio Definisi Aliansi Teknologi (Technology-based Alliances):
satu atau lebih perusahaan bekerjasama dengan perusahaan lain atas dasar teknologi.
o Tujuan: Menguasai harga pasar Menambah jangkuan pasar Mengurangi tingkat kompetisi Berbagi zona pasar Menambah bisnis baru
o Peranan teknologi dalam aliansi:i. Transfer teknologi dari satu perusahaan ke perusahaan lain.ii. Tujuan dari masing-masing perusahaan.
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Aliansi Teknologio Peranan teknologi dalam aliansi:
i. Transfer teknologi dari satu perusahaan ke perusahaan lain. IBM dan NTT dalam bisnis yang baru.
IBM membuat komputer NTT membuat telephone switching equipment Produk IBM dan NTT dikombinasikan
ii. Tujuan dari masing-masing perusahaan. Complementarily Alliance Pre-competitive alliance
• Bekerjasama pada tahap penelitian atau pengembangan produk baru.
Joint Production agreements• Bekerjasama pada tahap produksi.
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Aliansi Teknologi
Major Types of Technology Based-Alliances
• The Globalization of markets
• Technological change
• The emergence of new business
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Aliansi Teknologio Joint Production Agreement• European Aerospace Programs• 7 industri besar• 11 negara subcontract untuk spesifik komponen• Keuntungan:
Lebih terspesialisasi Memperkecil tingkat persaingan
Launchers
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Aliansi Teknologio Keberhasilan aliansi teknologi bergantung pada:
Kapabilitas• Kemampuan manajerial
Transparansi• Komunikasi• Perbedaan bahasa dokumen
Kapasitas menyerap• Kemampuan belajar teknologi baru• NIH (not invented here) Syndrome
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Aliansi Teknologi
Competition or Cooperation?
Competition or Cooperation?
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TERIMA KASIH