Techniques to Make the Most of Event Apps
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17 12 2014 56 rue Dombasle, F-75015 Paris – www.myqaa.com +33 6 23 73 62 72 – [email protected] Techniques to Make the Most of Event Apps Rosa Garriga Marketing & Communications
Transcript of Techniques to Make the Most of Event Apps
17 12 201456 rue Dombasle, F-75015 Paris – www.myqaa.com+33 6 23 73 62 72 – [email protected]
Techniques to Make the Most of Event Apps
Rosa Garriga Marketing & Communications
Agenda
Brief introduction to Event Apps & current trends
Top techniques to make the most of your Event App
Case studies where Event Apps enabled true interaction
Q&A
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63% of organizers use mobile apps for their conferences*
*Source: http://info.doubledutch.me/rs/doubledutch/images/mpi-research-state-of-event-apps.pdf
www.myqaa.com+33 9 72 41 66 13 – [email protected]
85% is the adoption rate expected in 2015*
*Source: http://info.doubledutch.me/rs/doubledutch/images/mpi-research-state-of-event-apps.pdf
www.myqaa.com+33 9 72 41 66 13 – [email protected]
Convenience, analytics & engagement
are the primary reasons why planners are using apps
*Source: http://info.doubledutch.me/rs/doubledutch/images/mpi-research-state-of-event-apps.pdf
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Change is the only constant… and even more so in event technology!
Techniques to Make the Most Out of Event Apps
www.myqaa.com+33 9 72 41 66 13 – [email protected]
Pick relevant features that most closely match your objectives and/or the needs of the participants.
Get to know these features really well.
Decide early on whether to use an app.
Invest time researching what app best fits your needsand integrate it into the event design.
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Get buy-in from all relevant stakeholders...
...and brief them well in advance. Include exhibitors, sponsors and speakers.
Have someone tech-savvy in the team.
Make sure it’s easy to make last minute changes.
Ensure that wifi bandwidth will be enough for the size of your event (especially if it’s a web app).
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Promote the App before and during the event to increase adoption:
1) Include the ticket in the App 2) Display an Event Wall 3) Send frequent updates
NB: We experience 65 to 89% adoption rate
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Offer something that your delegates can’t get anywhere else.
Case studies
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Business Unit Convention
Objectives: Gather questions & strategic feedback from the teams
200 Participants
Q&A, Practical Information, Agenda
90% Adoption Rate, 200 Questions asked in 20 minutes
HTML 5 & myQaa App
myQaa Standard Product
www.myqaa.com+33 6 23 73 62 72 – [email protected]
World Summit on Innovation: wise-qatar.org / wise-app.org
Objectives: Provide information about the event, interactivity & networking mobile tool
1000+ Participants
Dedicated application with a private access to participants of Wise
60% Adoption Rate, 560+ Question, 100+ Meetings requests
Dedicated App on Apple & Android
myQaa Standard Product
www.myqaa.com+33 6 23 73 62 72 – [email protected]
Objectives: to provide digital guide, increase networking between exhibitors & buyers, offer sponsors exposure
30.000+ Participants, 80+ countries
Interactive Maps to show how to get to exhibitors, searchable by different criteria
Photo gallery connected to Flickr and Instagram
Native app available on App store
Franchise Expo Paris - Reed Travel Exhibitions
www.myqaa.com+33 6 23 73 62 72 – [email protected]
Brainstorming solution for 500 top executives.
15 iPads
1 week to develop
Teambuilding event & sports challenge facilitated with quizzes and a leaderboard.
SNCF - Top executives meeting
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