Technical Writing Lego Presentation Final
Transcript of Technical Writing Lego Presentation Final
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• The Lego Brand is recognized in over 95% of households.
• The brand includes an honorable reputation for developing the skills of children around the world.
• The Castle Starter kit is an opportunity to enter into a new market place.
My Castle Starter Kit
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Benefits and Opportunity
• Begin a new product cycle
• Low internal and external costs
• Increase in revenue
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My Castle Starter Kit
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Existing Audiences of PSA• There are 70,000 readers in digital format of the
magazine monthly
• 68% of these readers are women ages between 25 and 65
• Women between the ages of 25 and 65 have buying power in the family
• 70% of the readers income is at least 55,000
• 92% read the magazine within a week of the new issue is published
• 52% read the magazine immediately within the same day.
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My Castle Starter KitFull Page Ad
New Lego Stimulator
StarterKit
GraphicInstructions
http://mycastlestarterkit.com
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Creating Column Walls
My Castle Starter Kit
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Two Column Walls Side by SideMy Castle Starter Kit
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Build Front Arch of the Castle
Attach arch to the Column Walls
My Castle Starter Kit
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My Castle Starter Kit
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Building Rear Columns
Attach Columns to rear of walls
My Castle Starter Kit
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My Castle Starter Kit
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Build Second Arch
Attach Second Arch
My Castle Starter Kit
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My Castle Starter Kit
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Build Middle Arch
Attach Middle Arch
My Castle Starter Kit
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My Castle Starter Kit
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Build Top Arch
Attach Top Arch
My Castle Starter Kit
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My Castle Starter Kit