Technical Audit Checklist

6 Stages of a

STEP 1

Crawl

Check site can be crawled & is indexed

Screaming Frog

Use a crawling tool:

• Screaming Frog • Deepcrawl • Linkdex • Rob Hammond • BeamUsUp

Check use of Robots

Robots.txt

Robots Meta

X-Robots-Tag

STEP 2

Integrity

Eliminate Redirects and Broken Links

Identify response codes: • 301 • 302 • 403 • 404 • 500

Update links or remove

Complete additional checks on site integrity

Canonisation Does the site use the canonical tag? Check across www and non-www Check Site Speed

Review all outbound links

Check G.A Crawl Errors and Stats

Remove all junk from Source code

STEP 3

De-Dupe

Check for all forms of duplicate content

Check for dupe titles & headings Use Copyscape to identify any dupe domains/scraped content. Utilise Pagination on site for related pages.

STEP 4

Optimise

Optimise on page content

Map keywords to pages

Titles, Meta, Alt Text

Check URL Structure

STEP 5

Refine

Increase ‘shareability’ of pages

Mark-Up pages for rich snippets

STEP 6

Repeat

Download the Checklist

http://www.themediaflow.com/tools