Techfilt Spain Hydrating the Future Equipo Reto Instituto de Empresa Tesia Hostetler Chris Kozup...
-
Upload
susanna-douglas -
Category
Documents
-
view
215 -
download
0
Transcript of Techfilt Spain Hydrating the Future Equipo Reto Instituto de Empresa Tesia Hostetler Chris Kozup...
Techfilt SpainHydrating the Future
Equipo RetoInstituto de Empresa
Tesia Hostetler Chris Kozup Martin Paley Sami Shiro
Techfilt is a leading supplier of filtration technologies and services– Singapore headquarters
Techfilt will establish a subsidiary in Barcelona, Spain
Initially targeting wastewater treatment
Who is Techfilt?
Issue 1: Wastewater must be cleaned
Issue 2: What solution can clean it?
Issue 3: Why can Techfilt provide it?
Issue 4: How does Techfilt succeed?
The Path Ahead
Need for Clean Water
Spain’s chronic water crisis– Frequent droughts– Subsidies cause wasteful consumption
Water system over burdened– Outdated water facilities– 10% population growth since 1995– Tourism hotspots – seasonal overloads
Need for water treatment and reuse– Recycled water ideal for major water
uses such as agriculture
Inadequate treatment facilities (41%)
EU directive 91-271-EEC compliance by 2006– Imposes treatment
standards– Towns of 2000+ people
must comply– Spain’s “Programa A.G.U.A.”
Municipalities must react to improve water quality
59%19%
22%
In RegulationUnder ConstructionNot In Regulation
Wastewater Regulation Compliance
Need for Clean Water
Issue 1: Wastewater must be cleaned
Issue 2: What solution can clean it?
Issue 3: Why can Techfilt provide it?
Issue 4: How does Techfilt succeed?
The Path Ahead
Minimal cost difference between the two technologies!
Legacy Outdated technology Low water quality Not scalable Water released to
environment Limited compliance to
EU directives Difficult to expand
Filtration Emerging technology High quality output Scalable system Release to fresh water
reservoirs Surpass compliance
requirements Can integrate into
existing facilities
Treatment Solutions
Issue 1: Wastewater must be cleaned
Issue 2: What solution can clean it?
Issue 3: Why can Techfilt provide it?
Issue 4: How does Techfilt succeed?
The Path Ahead
World-classR&D
InternationalExperience
Leading EdgeProducts
End to EndExpertise
Experts in our Field
Why Techfilt?
Operating Water Companies control water supply
Turn-key contractors design, build, and implement
Techfilt partners with contractors and operating water companies
Operating Water
Companies
Filtration Technology
Manufacturers
Turn-Key Contractors
European Union Water Treatment Regulations
WastewaterTreatment
Operating Water
Companies
Operating Water
Companies
Filtration Technology
Manufacturers
Filtration Technology
Manufacturers
Turn-Key ContractorsTurn-Key
Contractors
European Union Water Treatment Regulations
WastewaterTreatment
Source: Techfilt Spain
Techfilt’s customer focus directs engineering and product innovation
Why Techfilt?
Competitive advantage through mutually beneficial long-term relationships
Aguas de Barcelona– Contract consultants to gain
credibility– Network to expand industry contacts
Hire local sales expertise Conduct promotional activities with the
contractors and water operators– Social: Bullfights, Football Games– Industry: Seminars, Workshops
How Techfilt reaches its customers and builds long-term relationships
Why Techfilt?
Issue 1: Wastewater must be cleaned
Issue 2: What solution can clean it?
Issue 3: Why can Techfilt provide it?
Issue 4: How does Techfilt succeed?
The Path Ahead
How to Succeed?
Educate water companies and government officials– Seminars on filter
technology and regulation
Active in trade associations Partner with environmental groups
– Sponsor conferences, encourage lobbying activities
Build market awareness and brand recognition
How to Succeed?
Key customer reference– Establish credibility and gain market
acceptance
“Water Treatment-in-a-Box”– End to end plant design showcasing Techfilt
filtration technology
RFP optimization– Assist turn-key contractor in bid process with
design ideas and price optimization
Strategies for customer acquisition
How to Succeed?
Compliance Guarantee– Offer customers 15 year regulatory
compliance guarantee– Superior filtration technology ensures long-
term solution
Evolve with the customer– Knowledge transfer of global best practices– Monitoring technology– Interpret regulatory compliance
Becoming a long-term solution provider
How to Succeed?
Team – combination of local talent and imported expertise
Postponement of final assembly to local fabricator
Import proprietary filters– outsource supply of non-critical
components
Bringing established operational excellence to the Spanish subsidiary
How to Succeed?
Average revenue growth of 48%, operating margin of 15.5%
Net Present Value of S$4.05M
Break-even point in late 2009
Initial investment of S$2.04M
Financial Metrics for Success
Competitive Threats
EstablishedRelationships
Low ComplexitySupply Chain
Broad ProductOfferings
Gain access to existing industry networks via Aguas de Barcelona and local sales
Focus on supply chain management
Deliberate focus on wastewater treatment products
Threat Response
A Risk Analysis
CulturalDifferences
PhysicalDistances
Reach EUCompliance
Spanish staff trained in Singapore; Singapore staff given cultural training
Supply chain quality control
Risk Response
Limited Adoption
Expansion into other product lines: desalination; industrial applications
Shift sales focus to maintenance and repair revenues
Build on Key Customer reference to obtain 30 projects within Spain
Growth Strategy
Phase 1 Establish market presence
Phase 2Product Diversification
Phase 3GeographicExpansion
Reverse Osmosis Systems
Ultrafiltration Membranes
Eastern European countries
Mediterranean countries
Market Size
Number of plants needed– Currently 1200 compliant plants– Estimated total need is 2030 plants– Demand is projected to grow with increased
population and climatic pressures
Projected demand for filters– Average price of €300,000 for filters per plant – Total market opportunity approx. €250M
Market Analysis
Increasing government spending towards compliance– Spent €12M in 1991 on a national plan for
water treatment– Over 40% of polluted water is not properly
treated
Increasing environmental awareness– Environmental agencies are increasing
pressure for a solution
Launch Strategy
Entry strategy: Initial focus on wastewater treatment– Products: submerged membranes and
membranes bioreactors
Expand through other markets (consumer or industrial treatment)– Products: ultrafiltration membranes and
reverse osmosis systems
Filtration Manufacturers Turn-key contractors Water Operating Co’s Independent Consultants European Regulatory Bodies
Customer Taxonomy
Operating Water Companies
Filtration Technology Manufacturers
Turn-Key Contractors
IndependentEnvironmental
Consultants
European Union Water Treatment Regulations
Customer Buying Process
Operating Water Companies (with
government officials)
Turn-key contractors Operating Water Companies (with
government officials)
Launch projectSet specifications
Construct bidInvolve
subcontractors
Select winning bid
RFPBid
Bid
Techfilt
Other Influential Groups
EU, Ministerio de Medio Ambiente - regulations
Environmental Groups
BUYING PROCESS: WATER TREATMENT PLANTS
Targeted in marketing plan
Marketing - Phase 1
RFP Optimization
Lowest cost Templates Knowledge
transfer Clarity of design
“Water Treatment In-a-
Box”
Broad framework Allows for quick
development of treatment plant
Shows Techfilt’s expertise
Future Compliance Guarantee
Enduring relationship
Promise compliance
Knowledge resource
Building credibility and establishing relationships with the turn-key Contractors
Marketing - Phase 2
Techfilt DIRECT
Monthly newsletter
Distributed to all industry players
Non-sales Builds credibility Creates
awareness
Build awareness of the benefits of membrane filtration among operating water companies
Educational Seminars
Build awareness of water crisis
Explain the EU regulations
Show benefit of filtration technologies
Marketing - Phase 3
Lobbying
Working with enviornmental agencies to pressure political action
Helps force compliance
Spur action in government for water treatmentCreate political pressure for quality water treatment
Conferences
Sponsor events on water management
Increase dialog on the problem in hopes of finding a resolution
Grassroots Networking
Become involved in political activism
Sponsor awareness creating events (e.g. rallies)
Why Buy from Us?
Leverage Aguas de Barcelona to build relationships with government and contractors
Secure a flagship customer; use reference to build credibility and win contracts
Help contractors win RFP bids by improving their RFP bidding process
Offer design concepts such as the “Wastewater Treatment in-a-Box” framework
Build trust with 15 year compliance guarantee Educate environmental agencies on Filtration
Company Spain UFSub
mergedBio
reactorsRO
Auxiaqua HQ
GE OsmonicsRegional
Office
KubotaLocal Agent
Zenon
US Filter
VeoliaRegional
Office
Competitors
Supply Chain
Customer Order
Order Fulfilment
Engineering Design
Membranes Order
Instrument Orders
Quality Assurance Points
Singapore
Spain
Personnel
Department Recruitment Policy- Intelligence & Concientiousness
General Manager, Spain(Transfer from Singapore)
Accountant(6 months, part-
time)
Admin Staff(As required)
Project Manager(Transfer from
Singapore upon 1st order)
Design Layout / CAD
(Establish local module
fabrication)
Procurement(Establish local
module fabrication)
Project Engineer(Establish local
module fabrication)
Water Process Engineer
(Establish local module
fabrication)
Sales & Marketing Manager
(Immediate)
+ Sales Engineer(s)
(With Proposal Demand)
Proposals Engineer
(6 months)
Sales Engineer(Transfer from
Singapore)
Site Services Engineer
(Upon 1st order award)
Critical Interface with Customers Flagship References
Techfilt Expert Knowledge of HQ Culture
Spaniard Extensive industry relationships
Investment Required
(1.500)
(1.000)
(500)
-
500
1.000
1.500
2.000
1 2 3 4 5
Ne
t C
ap
ita
l Flo
w (
in '0
00
SG
D)
2005 2006 2007 2008 2009
Break-even point
•Techfilt’s expansion in the Spanish market requires SGD 2.04M
•Cash flow positive in 2007. Break-even point reached late 2009
Debt financing at rate of 7.9%. Benefit from tax shield effect of debt of approx. SGD 554,000 from 2006 - 2008
Investment Required
Type Purpose 2005 2006 2007 2008
117 2343 4685 5857
3 53 107 133299
120 2396 4792 5990
Rent office (per annum) (155) (163) (171) (179) Office equipment, fees (one time) (54) Personnel (323) (538) (860) (1,075) Marketing (323) (323) (323) (323)
(89) (161) (161) (161) (185) (679) (906)
(215) (215) (108) (108)
Fixed Assets
Increased capacity needed to produce for Spanish demand (.318 dollars of FA needed for each dollar of revenue) (68) (1,298) (1,368) (1,298)
SupportAdditional corporate resources consumed (R&D, back office support - 10% of revenue) (22) (430) (860) (1,075)
(1,247) (3,313) (4,529) (5,125) (1,128) (917) 263 865
Budgeted Cash Inflows/Outflows (in '000 SGD)
INFLOWS
Tax Credit (from 2005 losses)
SGA
Set-up
Gross Margin
TOTAL INFLOWS:
Additional Techfilt Singapore operating income (from 5% margin on filters sold to Techfilt Spain)
OUTFLOWSSpain
Singapore
NET CAPITAL FLOW:
Incremental Working Capital needed - total WC needs are 5% of following year revenue
Interest ExpenseTax Expense
TOTAL OUTFLOWS:
Break Even Point = End 2009
Cash Requirements
Statement of CSF
2005 2006 2007 2008Cash Flows from Operating Activities
Net Income 19,173 23,600 27,118 30,439 +/- Non cash items
Depreciation* 9 171 343 428 Change in non-cash current assets (5,739) (5,524) (5,416) (5,524)
Net Cash from Operating Activities 13,442 18,247 22,044 25,343
Cash Flows from Investing ActivitiesChange in non-current assets (19,702) (20,717) (19,381) (18,736)
Net Cash from Investing Activities (19,702) (20,717) (19,381) (18,736)
Cash Flows from Financing ActivitiesDebt issuance to fund Spain expansion 1,128 917 - -
(89) (161) (161) (161) Net Cash from Financing Activities 1,039 755 (161) (161)
Change in Cash (5,221) (1,715) 2,501 6,446
Interest payments Spain expansion
*We only know depreciation expense for additional fixed assets needed to support Techfilt Spain sales. Therefore net cash from operating activities is understated. This should account for difference with cash balance forecast.
Techfilt Statement of Cash Flows (in SGD '000)
Balance Sheet
31-Dec-08 31-Dec-07 31-Dec-06 31-Dec-05 31-Dec-04 31-Dec-03 31-Dec-02 31-Dec-01 31-Dec-00AssetsCurrent Assets 152,250 134,201 116,152 98,104 80,055 63,234 43,657 22,827 10,015 Curr Assets plus Spain WC 152,357 134,309 116,367 98,319
Cash 62,422 55,022 47,622 40,223 32,823 25,926 Current Liabilities 43,756 38,631 33,506 28,381 23,256 21,531 9,002 5,685 5,553 Net Current Assets 108,601 95,678 82,862 69,938 56,800 41,703 34,655 17,143 4,462
Change in Non-cash CA 5,524 5,416 5,524 5,739 8,200 Net Fixed Assets 44,057 38,970 33,883 28,796 23,709 20,405 10,547 9,075 3,939 Additional FA for Spain 3,419 2,734 1,366 68 Incremental FA addition 685 1,368 1,298 68 Intangibles 7,385 7,385 7,385 7,385 7,385 7,385 2,840 2,880 562 Other Non-Current Assets 10,092 8,684 7,275 5,867 4,458 3,064 1,612 247
170,135 150,716 131,405 111,986 92,352 72,557 49,654 29,345 8,963 With new FA 170,820 152,084 132,703 112,054
Liabilities and Shareholders EquityLong-term Debt 4,289 4,289 4,289 3,373 2,245 2,245 3,566 829 146 Other Non-current liabilities 1,074 1,074 1,074 1,074 1,074 1,074 2,416 3,110 338 Change in liabilities - - 917 1,128 Owner's Equity 145,353 126,042 107,539 89,033 69,238 43,671 25,406 8,480
150,716 132,321 113,113 92,352 72,557 49,653 29,345 8,964 Debt/Equity 3.7% 4.3% 4.1% 3.7% 4.8% 13.7% 15.5% 5.7%
Balance Sheet: Techfilt (in SGD '000)
•Revenue drivers: Filter sales (€100k» €2M» €4M» €5M by 2008)
•Projections based on average project value of €300k
•Cost drivers: COGS (46%), salaries & mktg (37%), depreciation (22%)
•Margins have upward trend, reaching 15.9% in 2008
31-Dec-05 31-Dec-06 31-Dec-07 31-Dec-08Number of projects 0.3 6.7 13.3 16.7 Market Share 0% 8% 16% 20%Operating Revenues 215 4,300 8,600 10,750 COGS (98) (1,957) (3,915) (4,893) Gross Margin 117 2,343 4,685 5,857 Expenses (875) (1,453) (2,213) (2,652) Depreciation (9) (171) (343) (428) EBIT (766) 719 2,130 2,777 Interest Expense (89) (161) (161) (161) PBT & Minority Int (856) 557 1,968 2,615 PAT (856) 671 1,289 1,710
Income Statement: Spanish office (in SGD '000)
Income Statement
IS – Techfilt Singapore
31-Dec-08 31-Dec-07 31-Dec-06 31-Dec-05 31-Dec-04 31-Dec-03 31-Dec-02 31-Dec-01 31-Dec-00Operating Revenue 138,509 122,567 106,625 90,683 74,742 64,938 36,214 21,788 16,607 w/Spanish Ops 149,259 131,167 110,925 90,898 EBIT 32,886 29,355 25,825 22,294 18,764 16,079 10,784 7,475 5,414 w/Spanish Ops 35,662 31,485 26,544 21,528 PBT & Minority Interests 29,618 26,628 23,638 20,648 17,658 15,953 10,314 7,558 6,905 w/Spanish Ops 32,233 28,596 24,195 19,792 PAT 28,729 25,829 22,928 20,028 17,128 15,608 9,809 5,884 5,096 w/Spanish Ops 30,439 27,118 23,600 19,173 Profit Margin 20.7% 21.1% 21.5% 22.1% 22.9% 24.0% 27.1% 27.0% 30.7%Interest Coverage Ratio 188 168 146 215
Techfilt Income Statement (in SGD '000)
•To assess the risks to profitability, a sensitivity analysis was conducted•Revenue varied +/-15%; Costs, exchange rate varied +/-10%
Ranges of profit:
Profits In Min Forecast Max
2005 (1,064) (856) (666)
2006 59 671 746
2007 649 1,289 2,042
2008 907 1,710 2,652
Sensitivity Analysis
Growth Effect of Techfilt Spain
15000
20000
25000
30000
35000
2005 2006 2007 2008Pro
fit
Aft
er
Ta
xe
s (
in '0
00
SG
D)
PAT
w/Spanish Ops
•Positive impact on profits from 2006 and beyond
•Net profit increase of SGD 1.7 M through 2008
Growth for Techfilt
Advantages Disadvantages Operations will be profitable in 2006 and
cash flow positive in 2007. Profit margins show positive trends. Expected positive NPV for the invested
capital. Investments in fixed assets in Singapore
will likely reduce the costs of membrane production for the entire company (economies of scale, improved pricing from suppliers).
Revenues dependent on only one product line (riskier).
Need to obtain external financing; shift from historically preferred method of financing.
Financial statements based on several critical assumptions.
Positive NPV driven by value of on-going operations, calculation assumes stable free cash flows.
Financial Pros / Cons
Future Growth
Numerous Opportunities for Growth:
•Move to upstream water processing•Leverage client base, introduce reverse osmosis products
•Expand into industrial treatment market•Leverage technical design expertise
•Expand into North Africa and the rest of Europe•Leverage desalinization expertise and knowledge of EU regulations