TECH4SICKKIDSYOUR UX GUIDE TO FUNDRAISING

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Thank you for caring about children’s health. And thank you for raising your hand to raise money forSickKids. This is your Tech4SickKids bug-free critical path to fundraising success.

TECH4SICKIDS IS COMMITTEDTHE TECH COMMUNITY IS CREATING THE FUTURE.AND FUNDING IT AT SICKKIDS.

THIS IS THE FUTURE YOU’RE HELPING TO FUND AT SICKKIDS: STATE-OF-THE-ART EMERGENCY SUITE A rebuilt SickKids will have an emergency suite twice the current size – to deliver the most-cutting

edge care to kids.

CHAIR IN BIOINFORMATICS AND ARTIFICIAL INTELLIGENCE Dr. Anna Goldenberg is using AI to analyze complex

patient data. This will help staff prepare for complications – before they happen.

BIG DATA ANALYTICS SickKidsisthefirstchildren’shospitalwithacomprehensiveAIprogram.We’reharnessingthepower of data intelligence to improve operational efficiency,makemoreconfidentdecisions,andreduce risk.

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FUNDRAISING SUCCESS:A ROADMAPSTEP 1:LET US KNOW YOU’RE INTERESTED

STEP 2:DECIDE HOW YOU WANT TO GET INVOLVEDOPTION 1: FUNDRAISE THROUGH AN EXISTING SICKKIDS EVENTYoucanfundraiseaspartofoneoftheseoff-the-shelf,alreadybeta-testedSickKidsevents.

Ifyou’reinterestedinsupportingTech4SickKids,please contact us at techandinnovation@sickkidsfoundation.com

FEBRUARYRBC CAPITAL MARKETS PRESENTS BUBBLE HOCKEY NIGHT FOR SICKKIDS IN COLLABORATION WITH STATEVIEW HOMES AtEvergreenBrickWorks,thecity’sbusiness,tech,entertainmentandsports all-stars face off in a hyper-exciting classic dome hockey table tourney.Everyonethereistreatedtofabulousfoodandahostbar,andhas the opportunity to meet big-league hockey celebrities and score fantasticauctionitems.Grabyourpeeps,andenterateam.Orsix.sickkidsfoundation.com/bubblehockeynight

SEPTEMBERGETLOUDThis epic event takes the energy and momentum of the very successful ‘SickKidsVSLimits’campaigntothestreets.Together,participantsrally,marchandcelebrate.It’sa5kmwalkthroughthecity,cappedbyafestivalforallages,featuringchart-toppingbands,anamazingBBQ-stylespread,abeertent,familyactivities,andkidsentertainment.Youcanparticipateasateam with your co-workers and/or your families. Getloudforsickkids.ca

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Make your fundraising event more of a start-up. OPTION 2: CREATE YOUR OWN FUNDRAISER

MINI-BUBBLE HOCKEY TOURNAMENTSickKidsbringsbubblehockeytoyouinthismini-versionofourpopular,yearlyevent.It’sabracketedbubblehockeytournamentfortwo-playerteams that energizes everybody who plays. And takes about an hour. Lunchtimewillneverbethesame.YourTech4SickKidsrepswillbeabletoprovide you with additional support.

Suggestedfundraisinggoal:$10,000

FIRST ROUND FRIDAYSYour team has just killed it on a big project. Celebrate a job well-done withyourcolleagues,andhaveadrink.Askyourcompanytocoverthecostofthefirstround.Thenaskyourcolleaguestodonatewhattheywouldhavepaidfortheirfirstdrink(ormore)toSickKids.Betteryet,ask your company to match all donations. Cheers.

Suggestedfundraisinggoal:$500

EXTRA LIFE Extra Life unites thousands of gamers around the world to play video and boardgames.It’sa24-hourmarathoninsupportoftheirlocalChildren’sMiracleNetworkHospital,withGameDayusuallyinNovember-althoughyou can fundraise and host marathons anytime. Organize a marathon at yourofficetoday.Youcantellthebosseveryone’sworkingovernightsothe platform overhaul goes live on time. Make sure to select SickKids as your hospital of choice at www.Extra-Life.org

Suggestedfundraisinggoal:$1,000

Suggestedfundraisinggoal:$3,000,$5,000or$7,500*

SEARCH IN THE CITYUsinganeasy-to-downloadmobileapp,teamswillcompeteinanoutdoor,two-hourSickKidsthemedscavengerhuntindowntownToronto,whichtakes them from the Hospital to City Hall and everywhere in between. Some questions will test their SickKids knowledge. Others will have them posing for pictures or hunting for clues. But each one will be funandexciting,designedtochallengeteams—andbuildthem– all while engaging them with SickKids.*fundraising goal varies depending on number of participating employees.

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STEP 4:AMPLIFY & ENGAGE

FACEBOOK@SickKidsFoundation @SickKids @SickKidsVS

TWITTER INSTAGRAM

STEP 3:START FUNDRAISINGWehelpmakefundraisingfrictionless.Youmaketheask.We’vegotthebackend.Anonlinefundraisingpageisaneffectiveandefficientwaytoengageyoursupporters,andcreatesaneasyvehicleforpeopletocontributetoyourevent.YourTech4SickKidsRepresentativecandiscussoptionsforsettingupyourownpersonalorgroupfundraisingpage,andhelpyoudoit.They’rewithyou,everystepoftheway.

Formoreinformation,pleasecontact:

TaylorRennieAssociate,CorporatePartnerships418-813-6166x2272Taylor.Rennie@sickkidsfoundation.com

BesuretotagSickKidsinyourpostsusingourhandlesand#Tech4SickKids.

sample post:@[company name]is proud to host our own @SickKidsFirst Fridays event in support of#Tech4SickKids.Youcan’tmissthis.

sample post:@[company name] is proudto host our own @SickKidsFoundationFirst Fridays event in supportof#Tech4SickKids.Seeyouthere.

sample post:@[company name]is proud to host our own @SickKidsVS First Fridays event in support of #Tech4SickKids.Areyouwithus?

SO YOU KNOWSickKidsisalwaysspelledasoneword,with a capital “S” and a capital “K” .

F.A.Q.

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WHERE DOES MYDONATION GO?

ProceedsfromyourinitiativewillfundthehighestpriorityneedsoftheSickKidsVSLimitsCampaign.Withthatsupport,wewillre-imagineourcampustodelivertheverycuttingedgeofwhatispossibleincare;breakthroughwithresearchthatbenefitspatients today and tomorrow; and build partnerships to improve care for more children – here and around the world.

AsmuchaswewouldliketoattendeacheventthatgenerouslyfundraisesforSickKids,unfortunatelywedonothavetheresourcesorcapacitytodoso.However,wecansupplyspeakingnotesthatrelayourmessageofthanks,whichyoucansharewithattendeeson our behalf.

Visit our Current Opportunities section for more information.

SickKidsFoundationacceptsthenetproceedsfromtheevent,alongwithanaccounting,within60daysaftertheeventisover.Theaccountingwillincludeallproceeds,costsanddonations(includinggiftsofgoodsorservices)oftheevent.

Pleasedirectanyinquiriestotechandinnovation@sickkidsfoundation.com

HOW LONG DO I HAVETO DELIVER FUNDS?

CAN SICKKIDSATTEND MY EVENT?

WHO DO I CONTACTIF I HAVE A QUESTION?

HOW CAN I FIND INFORMATION ON CURRENT VOLUNTEER OPPORTUNITIES?

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THESE TECH LEADERS ARE WITH US

JODI KOVITZFounder and CEO, #movethedial

Volunteer, SickKids Campaign Cabinet

DR. BRETT BELCHETZCo-founder and CEO, Maple

ROGER CHABRACIO, TribalScale

CHRIS DULNYPartner, National TechnologySector Leader,PwC Canada

CRAIG FOLLETCo-founder & CEO, Universe

RASHA KATABIFounder & CEO, Brim Financial

MICHAEL LITTCo-Founder & CEO, Vidyard

ISAAC OLOWALAFEPresident, Dream Maker Inc.

RAY REDDYFounder & CEO, Ritual

JAY ROSENZWEIGCEO, Rosenzweig & Company

PAUL TESHIMACEO Nudge.ai

STACY WOLOSCHUKSenior Partnerships, Brim Financial

SALIM TEJAPartner and General manager,

Radical Ventures.

ERIN BURYCEO, Willful

MICHAEL COHENGeneral Manager Zero Gravity Labs,

LoyaltyOne

CHRIS EBENManaging Partner, TWG

RANDY FRISCHCo-Founder, CMO & President, Uberflip

MICHAEL KATCHENCo-founder & CEO, Wealthsimple

Director, SickKids Foundation

JEFF MUSSONPresident & CEO, Dynamite Network

KEVIN OULDSFounder & Head of Business

Development, Willful

SARAH RICHARDChief Marketing Officer, CARROT Insights

AMEET SHAHPartner, Golden Venture Partners

DOUGLAS SOLTYSEditor-in-Chief, Betakit

STEVE WOODSCTO, Nudge.ai.

BEN ZIFKINFounder & CEO, Hubba

CHAD BAYNEPartner, Osler, Hoskin & Harcourt LLP

LORI CASSELMANPresident and COO, TribalScale

JENNIFER COULDREYExecutive Director, Upside Foundation

CANDICE FAKTORPartner, Faktory Ventures

SHEETAL JAITLYFounder & CEO, TribalScale

CHRISTIAN LASSONDEFounder & Managing Partner, ImpressionVentures Vice-Chair, SickKids Foundation

MATTHEW O’LEARYEntrepreneur & Investor

JENNIFER PATTERSONBrand and Reputation Lead,

Google Canada

MICHELE ROMANOWCo-Founder & President, Clearbanc

MEGAN SHAYVP, Digital, Cohn & Wolfe and

VP, Digital at National Public Relations

DANIEL WARNERFounder & CEO, MediSeen

FATIMA ZAIDIFounder & CEO, Quill

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THANK YOU