Tech tuesdayfoursquareandother
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Tech Tuesday: FourSquare & Other Location-Based Apps Mathew Honan: 37.769958 °N, 122.467233 °W. Photo: Jason Madara Presented by: Diana Silveira, Novare Library Services
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One of the hottest trends is location-based mobile applications where users “check in” at locations. Users receive virtual badges, real life discounts and network with friends through these services and businesses use these applications to reward loyal users. Explore what exactly FourSquare and other location based applications are and how libraries can utilize them to promote their library services to mobile users.Virtual Trainer: Diana Silveira, Novare Library Services
Transcript of Tech tuesdayfoursquareandother
Tech Tuesday:FourSquare & Other Location-Based
Apps
Mathew Honan: 37.769958 °N, 122.467233 °W. Photo: Jason Madara
Presented by: Diana Silveira, Novare Library Services
Objectives Highlight and demonstrate a variety
of location-aware applications.
Offer strategies and practical ideas to help provide more visibility to library resources and services.
Discuss as a group what librarians can do to continue enhancing learning and inspiring participation while adding measurable value for their communities.
Checking in …1. GPS on mobile device finds user’s
location. 2. Location-aware app scans that area for
places. User checks-in.3. User can earn points, virtual badges,
and real-life discounts. (It’s like a game)4. Can network with friends and find
potential friends.5. Many businesses (and libraries) use
these applications to reward loyal users.
I don’t check-in to my work, my kid’s school, or my house etc. (More about privacy later)
foursquare Mayors are people who check-in places the most.
Some businesses (and libraries) can provide awards.
Tips can help you decide on lunch or what sales clerk to avoid. ;)
When more people check in to places around an area, more recommendations will be offered.
Adding to a to do list can help you remember a meal or a book to buy, etc. when re-visiting a place.
Integrates with Facebook, Twitter, and probably Google + very soon……BUT!
The more places you explore the more badges you can unlock.
Source: http://weheartit.com/entry/9892687
Image source: http://goo.gl/qkXoq
iPhone and Android foursquare Apps
Now What? Promote Mayor BI Instruction Post Tips Give a Check-in
Reward KNOW THY USER
Image source: http://www.flickr.com/photos/yourdon/4386647667/sizes/l/in/photostream/
Success
Have a Goal Have a Plan Promotion
Image source: http://www.selfstoragemarketingahead.com/foursquare-is-the-geo-social-network-a-good-idea-for-self-storage/
Share your location. Offer incentives for users to check-in to your library and make it worthwhile for them!
Venue Statistic
s
Some Challenge Ideas City Tours Library Tours – use QR Codes Trivia Contest
Cool – what can I do with it?
Create a Business Account
Claim Your Library Create your
challenge
• Open Response
• QR Code• Photo Challenge
Tips from the field:
SCVNGR is not Foursquare. Good treks take time to build. The game is only as good as
the people promoting it. The audience will determine
the delivery. SCVNGR works best when it’s
not working alone.
Source: http://www.scvngru.com/apps/blog/show/8197805-success-with-scvngr-5-lessons-learned
Source: Amy Vecchione, Boise State University and Margaret Mellinger, Oregon State University
When you visit a place, you will now see a “Suggest Edits” link on the info tab for Facebook Places. A “Tell us more” tooltip will appear, stating “Add you knowledge to this community.” You can edit the address, city/town, zip code, phone number, website, & email address of a place. The useful information will help make sure that the information on your favorite places is always up to date.
Source: http://www.facebook.com/facebookplaces
Image source: http://goo.gl/Ucr2D
Banjo aggregates tweets, Facebook posts, Instagram pictures, foursquare and Gowalla check-ins.
Image source: http://goo.gl/mqkCJ
GetGlue is a social network for entertainment. Check-in and rate things to discover
new favorites, see what your friends are into, get stickers
etc.
Can add location to tweets.
What’s best?
Source: http://www.scribd.com/doc/48978436/Location-based-tools-comparison
Other Location-aware Apps
Loopt My Town BrightKite Gowalla Untappd
What is privacy?
privacy, n.1. The state or condition of being alone, undisturbed, or free from public attention, as a matter of choice or right; seclusion; freedom from interference or intrusion.
2. Absence or avoidance of publicity or display; secrecy, concealment, discretion; protection from public knowledge or availability.
3. a place of concealment or retreat.
Measurable Value?
Improved access to information via sharing tools.
Marketing services/resources to help provide more visibility for your library.
Tourists using these tools can find your library if it is a claimed venue!
Instant and inexpensive (usually free) communication with staff and patrons.
Interaction/engagement.
Enhanced learning?
Contact InformationDiana Silveira, Novare Library Services
facebook.com/novarelibraryservices
@novarelibrary
Novarelibrary.com/news
[email protected] 877.816.9638www.slideshare.net/dee987
delicious.com/dee987/locationbased
