Tech trends Latin America

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What Tech Trends will be Hot in Latin America in 2014? 1 What Tech Trends will be Hot in Latin America in 2014? Analyst Briefing Bruno Tasco, Frost & Sullivan Latin America Industry Analyst 28 th January, 2014 São Paulo, Brazil

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Transcript of Tech trends Latin America

What Tech Trends will be Hot in Latin America in 2014?

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What Tech Trends will be Hot in Latin America in 2014?

Analyst Briefing

Bruno Tasco, Frost & Sullivan Latin America Industry Analyst

28th January, 2014

São Paulo, Brazil

Latin American LandscapeThe impact of politics and economic performance will shape the ICT Industry spending during 2014

Economic stability in Latin America is

driving foreign capital to the region,

which has a direct impact on the

adoption of technology.

.

CountryProjected GDP

Growth 2014

Argentina 2.6%15%

40%30%

60%

70%

80%

90%

100%

Tripod IT Investment, 2013

2

Source: Frost & Sullivan analysis.

Latin American Landscape Cloud Mobility Security Key Takeaways Q&ABig Data

Argentina 2.6%

Brazil 2.6%

Chile 4.0%

Colombia 4.5%

Peru 5.5%

Mexico 3.5%

LATIN AMERICA 3.2%

Table source: CEPAL

30%

55%

30%

0%

10%

20%

30%

40%

50%

Mature Countries LA Countries

Services

Software

Hadrware

Game Changing on Business Relations Companies are adapting to new business models and the role of the executives is changing.

Since the economic instability during 2008/2009, CFOs have

more participation regarding IT decisions in the company.

CIOs want to establish lasting realtionship with its IT providers.

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Latin American Landscape Mobility Security Key Takeaways Q&ABig DataCloud

CIOs want to establish lasting realtionship with its IT providers.

Business Technologies is overcoming Information Technology

approach.

Cloud Computing a US$ 3 Billion Market by 2017 in LABusiness efficiency is the main driver for cloud. Security is still the point of attention.

$1,500

$2,000

$2,500

$3,000

$3,500

US

$ M

illi

on

Latin America Cloud Market – 2014-2017

$ 2.866,5

152,9%

Decreasing Cost

Strengthening business

continuity plans

Main reason to invest in

cloud

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Latin American Landscape Mobility Security Key Takeaways Q&ABig DataCloud

Source: Frost & Sullivan analysis.

$0

$500

$1,000

$1,500

2014 2017

PaaS 30.7 84.0

IaaS 490.7 1,347.5

SaaS 612.1 1,435.0

US

$ M

illi

on

$ 1.113,5 Scalability

Improving

security/compliance

Shifting costs from

CAPEX to OPEX

Cloud Market Still has Great OpportunitiesWith a CAGR of over 30% until 2017, companies need to be aware of the adoption trends to

monetize on the opportunities.

Possibility to have access to information anywhere, anytimethrough any device connect to the internet.

Email, CRM and ERP are the most demanding services.

Companies will build new datacenters locally and pricereduction will drive most companies strategy.

SaaS

IaaS

CAGR 14-17

32.78%

CAGR 14-17

40.03%

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Source: Frost & Sullivan analysis.

Web site hosting, storage and intranet hosting are the mostdemanding services

Still not very used in Latin America, companies need toincrease the awareness for this cloud service.

Collaboration, Application Test and Applications developmentare the most demanding services.

IaaS

PaaS

40.03%

CAGR 14-17

39.84%

Latin American Landscape Cloud Mobility Security Key Takeaways Q&ABig Data

Cloud Computing Adoption TrendsBy 2014, 50% of companies will be using at least one type of cloud services.

66.7%

73.3%

33.30%

26.70%

IaaS

SaaS

Cloud adoption by 2014

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Source: Frost & Sullivan analysis.

49.3% 50.70%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

PaaS

Companies using cloud by 2014 Campanies that will not adopt cloud until 2014

Latin American Landscape Cloud Mobility Security Key Takeaways Q&ABig Data

Key Impacts behind MobilityThe real impact of Mobility could only be fully comprehensible when taking in consideration other

underlying but significant trends

Proliferation of

mobile devices

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MOBILITYMOBILITY

Changing

Workspace and

Workforce Culture

Network

Readiness

Source: Frost & Sullivan analysis.

Latin American Landscape Cloud Mobility Security Key Takeaways Q&ABig Data

Consumerization and BYOTConsumerization will force enterprises to invest in agile solutions to secure their company’s information.

BYOT

APPs

Mobile Endpoint

Virtual

8

Source: Frost & Sullivan analysis.

BYOTMobile

Endpoint Security

MDM

Virtual Desktop

Latin American Landscape Cloud Mobility Security Key Takeaways Q&ABig Data

Comsumerization – Manage is Better than ProhibitIt is important to understand your executives business needs to address BYOT issues.

9

Source: Frost & Sullivan analysis.

My corporate smartphone has limited functions.

I need real time communication and access to all

company information no matter where I am.

Latin American Landscape Cloud Mobility Security Key Takeaways Q&ABig Data

Security EvolutionIt is more complex than never before to guarantee security throughout your entire enterprise.

ThenFax Machine / Email (incipient)

Dial-Up Internet

NowEmail / Social Midia

Wi-Fi / 4G

10

Source: Frost & Sullivan analysis.

Dial-Up Internet

Celphone

Anti Virus / Anti Spam

Hard Disk

Wi-Fi / 4G

Smart Devices

Advanced Persistent Threat

Cloud Computing

Latin American Landscape Cloud Mobility Security Key Takeaways Q&ABig Data

Managed Security Services Market in Latin AmericaNew business technologies will drive investments in security that will double the size of the market

by 2018 compared to 2013

571.2

650.6

734.6

821.7

600.0

700.0

800.0

900.0

US

$ M

illi

on

Managed Security Services Market: Latin America

Revenue CAGR, 2013–2018 = 13.8%

Drivers for MSS Adoption

New Bisuness Model and Technology Adoption

Cloud Computing

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Source: Frost & Sullivan analysis.

434.1

498.2

0.0

100.0

200.0

300.0

400.0

500.0

600.0

2013 2014 2015 2016 2017 2018

US

$ M

illi

on

Year

Sophisticated Attacks

Compliance and Legislation

Integration and Network Convergence

Latin American Landscape Cloud Mobility Security Key Takeaways Q&ABig Data

Towards an Enhanced Enterprise Security Environment The increasing of BYOD, will demand and increasing use of encryption systems and biometric

technologies.

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Source: Frost & Sullivan analysis.

Latin American Landscape Cloud Mobility Security Key Takeaways Q&ABig Data

The 3v for Big DataKey features that are shaping the future of Big Data

Volume

13

Variety Velocity

Source: Frost & Sullivan analysis.

Latin American Landscape Cloud Mobility Security Key Takeaways Q&ABig Data

3v Explained and TrendsNot only people will be generating data by using devices but also machines will start doing it.

•10 connected devices per house by 2020

•5 connected devices per user by 2020

•5 billion internet users by 2020Volume

•Smartphones and tablets increasing data access

•M2M, RFID, smart devicesVelocity

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Source: Frost & Sullivan analysis.

•M2M, RFID, smart devices

•4G, video call, streaming, Wi-FiVelocity

•Real time analysis

•Pro-active strategy

•Capitalize on new opportunitiesVariety

Latin American Landscape Cloud Mobility Security Key Takeaways Q&ABig Data

Big Data ScenarioLearn more about your customers and act faster than your competition

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Source: Frost & Sullivan analysis.

Latin American Landscape Cloud Mobility Security Key Takeaways Q&ABig Data

Big Data MarketFrom a Nascent Market in 2014 to a Billion Dollar Industry by 2018 in Brazil.

551.8

731.3

965.0

600.0

700.0

800.0

900.0

1,000.0

US

$ M

illi

on

Big Data Market Brazil, 2013–2018

Revenue CAGR, 2013–2018 = 31.7%

The fear of companies

regarding data security and

confidentiality will drive

Security Analytics solutions

What is next for Big Data?

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Source: Frost & Sullivan analysis.

243.6

315.9

414.9

551.8

0.0

100.0

200.0

300.0

400.0

500.0

600.0

2013 2014 2015 2016 2017 2018

US

$ M

illi

on

Year

Using Wi-Fi analytics

solutions on local stores will

have a good adherence

between retailers that

already use Online Analytics

on their website.

Latin American Landscape Cloud Mobility Security Key Takeaways Q&ABig Data

Key Takeaways for Decision Makers

• Increasing competition. The market is looking at a decrease on price.

• Hybrid cloud is gaining more participation.

• Saas and Iaas represent the major opportunities.Cloud

• BYOT – Increasing number of devices entering the organization.

• Security policies.

• Management vs customer experience.Mobility

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Source: Frost & Sullivan analysis.

Latin American Landscape Cloud Mobility Security Key Takeaways Q&ABig Data

• Has a wider concept now.

• Needs to be within the entire organization.

• From devices to the network.Security

• Internet of things. Everything connected.

• Demand will come from business areas from the enterprise.Big Data

Q&A

Bruno Pagotto Tasco, Senior IT Industry Analyst

Frost & Sullivan

[email protected]

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Connect with me on social media:

@BrunoTasco

http://www.linkedin.com/pub/bruno-tasco/11/848/114

Latin American Landscape Cloud Mobility Security Key Takeaways Q&ABig Data