Tech Trends for 2016 - Ranjiv Dale, GfK UK


TECHNOLOGY is constantly redefining our lives

Each year,

we give you a full

report of the key

trends for 2016


YOUR TECH

TRENDS

2016

1

2

3

4 5

6

7

10

9 8


COMMUNICATE

CONFIDENCE

COLLABORATE

The common themes throughout

Tech Trends 2016


Focussing today’s discussion on two of the key trends that we

have the biggest needs for an improvement in the UX


The home

is getting

smart(er)


Smart home market

Electronics manufacturers

High street retailers

Utility companies

Multinational tech companies

Online retailers

Telecoms providers

Mobile phone networks

Financial service companies

$ $

$

“gold rush”


Source: GfK smart home study 2015, 7,000 consumers, 7 markets

9/10 consumers are aware

of the term “smart home”

The SMART HOME

concept appeals

to consumers

50% globally expect

it to impact

their lives

78% agree it is an

appealing


Security & Control

Smart Energy & Lighting

Smart Entertainment & Connectivity

Smart Health

Smart Appliances

53%

50%

47%

44%

43%

82%

80%

81%

67%

75%

Appeal of smart home category

Extremely

appealing

Very

appealing

Consumers Leading

Edge

Consumers

Leading Edge

Consumers (LECs)

indicate MARKET

EVOLUTION



Key barriers

to adoption

SMART HOME

MARKET will grow

slower than the

hype suggests Knowledge

of products

23%

Concerns

personal privacy

24%

Cost

to purchase

33%

Concerns about

tech communicating

across different

systems

19%




52% of LECs own at

least one smart home

appliance or device

INCREMENTAL

EVOLUTION to

the smart home

27% of consumers own at

least one smart home

appliance or device

Consumers

Leading

Edge

Consumers

66% of consumers expect

devices made by different

vendors to communicate

with each other.


CLEAR

COMMUNICATION

of the benefits is key

Consumers

expect the

smart home to …

… work

seamlessly

… be easy

to set up and

easy to use


Moving from a

TECH-LED to a

CONSUMER-LED

MARKET Towards a

smart(er)

home

COMMUNICATION CONFIDENCE COLLABORATION


Around

the world in

80 mobile

payments


Source: GfK FutureBuy® 2015, 25 markets

Europe

APAC

LATAM

Middle East

9%

3%

6%

7%

Percentage of PAYMENTS conducted

by mobile phones in-store

US market: estimated share of all

PAYMENT TRANSACTIONS in 2015

The global MOBILE PAYMENTS

MARKET is COMPLEX

Other

Credit

Card

Cash

Mobile

Device

Debit

Card

3%

38%

29%

4%

27%


“Easier”

“Faster”

“More efficient”

“A major convenience”

“How I pay whenever possible”

17%

19%

9%

17%

11%


% of US shoppers

who agree mobile

payments are … Consumers

Leading

Edge

Consumers

61%

65%

49%

59%

51%

LEADING EDGE

CONSUMERS

are at the

FOREFRONT

of mainstream

mobile payment

adoption


PAY

Adoption

varies ACROSS

GEOGRAPHIES

Mature markets hampered by

existing payment mechanisms

Developing markets

leapfrogging to innovative

mobile payment solutions


In the UK one half

(49%) of consumers

said that MOBILE

PAYMENT is a

“GIMMICK”

Making payments

with my MOBILE

DEVICE is more

SECURE than

other methods SECURITY

PRIVACY

Two main

BARRIERS

remain

India

United

Kingdom

United

States

52%

41%

23%

16%

China



Achieving

mobile

payment

“ZEN”

Rewards

and incentives



Making payments

on my MOBILE

DEVICE makes

my shopping

MORE

EFFICIENT

South

Korea 44%

66%

56%

China

India

United

States 22%

31%

30%

Poland

United

Kingdom

MOBILE

PAYMENT

BETTER

BUSINESS

=


What

to expect

in 2016

Focus on

consumer value

proposition

Increased

personalization

Consumers

increasingly

recognizing the

benefits

More

partnerships

More

product launches


What are the implications for UX?

1

2

3

4

5

It’s about understanding the broader experience

It’s not about the technology, it’s about fulfilling real needs

Creating intuitive, joined up experiences

Creating trust, demonstrating security

Building consumer confidence


Thank you

for joining us

10

Tech Trends

for 2016

GfK

Smart Home

Study

GfK

Point of Sales

Tracking GfK

Future Buy®

GfK

Consumer

Life Reports Contact:

[email protected]

GfK

ViewScape

Mobile

World

Congress

mailto:[email protected]

Tech Trends for 2016 - Ranjiv Dale, GfK UK

Technology

Transcript of Tech Trends for 2016 - Ranjiv Dale, GfK UK