Tech Tips for Lawyers | Kansas State Bar Association | Mark Homer
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This presentation on web and tech tips for lawyers was given by Mark Homer, author of #1 Amazon best selling book Online Law Practice Strategies, at the Kansas State Bar Association.
Transcript of Tech Tips for Lawyers | Kansas State Bar Association | Mark Homer
MARK HOMER
MARK HOMER
Our Book AMAZON’S #1 BEST-SELLING LAW PRACTICE MARKETING BOOK
Jabez LeBret Mark Homer
How to Turn Clicks INTO CLIENTS
THIRD EDITION
ONLINE
PRACTICESTRATEGIES
LAW
LOOKING FOR ANSWERS 8 5 % O F CONSUMERS
FOR LOCAL BUSINESSES
R E A D ONLINE REVIEWS
U.S. INTERNET USERS SPEND 1 OUT OF EVERY 8 MINUTES
ONLINE USING FACEBOOK
G O O G L E H A S 6 7 % O F A L L S E A R C H T R A F F I C
97% OF CONSUMERS RESEARCH THEIR PURCHASES AND LOCAL SERVICES ONLINE BEFORE THEY FULFILL THEM AT A LOCAL BUSINESS
Select all that apply
Select all that apply
51.5%67.5%
Internet Source
Referral
Referrals Are Going Online
Before They Meet The Lawyer
2005
Online = Website
2014
Online = Presence
2005 2014
2005
2014
Firm Website Firm Website
!
Images !
LinkedIn Yelp Avvo
Page #1
Directory Listings
Google+ Local
16,713 Views No Branding
No Images
Google+ Local
Replace image with g+ pic with visits data
Google+ Local
WHY REVIEWS MATTER
67% OF CONSUMERS
READ 6 REVIEWS OR
LESS TO MAKE UP THEIR MIND
SAY POSITIVE REVIEWS MAKE THEM TRUST A BUSINESS MORE
OF CONSUMERS TRUST ONLINE REVIEWS AS MUCH AS P E R S O N A L RECOMMENDATIONS
79% 73%
Image of search result with stars
Reviews
Where to Get Reviews:
Reviews
Reviews
ReviewsThe Knowledge Graph
Reviews• Don’t make up pro/iles to write reviews • You can’t write your own online reviews • Don’t pay for reviews • Be careful when asking for reviews • You are responsible for the content of that review
!
EXAMPLE: Joe Smith leaves a review: “Jim will win every time. He won $1 million for me in an auto accident lawsuit, Jim is the best Personal Injury attorney ever!!”
Your Website
Your Website
Your Website
Your Website
Your Website
Responsive Design
• Fast Load Time • Access to All Content • Difficult to Code Correctly • THE RIGHT ANSWER
Your Website Disclaimer
We sell custom cigar humidors. Our custom cigar humidors are handmade. If you’re thinking of buying a custom cigar humidor, please contact our custom cigar humidor specialists at [email protected]
We sell custom cigar humidors. Our custom cigar humidors are handmade. If you’re thinking of buying a custom cigar humidor, please contact our custom cigar humidor specialists at [email protected]
Keyword Stuffing
1.Repeating the same words or phrases so often that it sounds unnatural, for example:
Keyword Stuffing“Blocks of text listing cities and states a webpage is trying to rank for”
Pasadena, Sherman Oaks, Encino, Culver City, Van Nuys, Santa Clara, Ventura, Simi Valley, Thousands Oaks
Content: Blogging?
• SEO Value? • Fewer Posts, Deeper Content • Still Important • Add Personality
Ethics: •Don’t use names •Hunter vs. Virginia •Ghostwriter?
Creating Content“This does not mean that you cannot do your divorce yourself. However, many people who do not consult with attorneys may leave out certain very important provisions that can come back to haunt them later on, and cost them a great deal.” !
Nevada Divorce Attorney + 12 Other States
City Pages Practice Area Pages
Other Content
Lawyer Bio(s)
Your Website Ethics1. Any communication made pursuant to this rule shall include the name of at least one lawyer or law /irm responsible for its content
2. Do not make statements that lead someone to expect results like “I can save your business” or “I will get you money for your [Blank].” Avoid even saying “I can [Blank] for you”
3. Practice areas vs. specialist 4. Disclaimers -‐ email vs. website “advertising material” 5. Make statements that imply results 6. Trade Names and Distinctive Website 7. Keep a record = backups!
24%
Impact of Mobile
25%
9%66%
Desktop Tablet Mobile
data from 30,191 visits from August 2014
Mobile Website Search
Social Media
Ethics•What counts as advice • Is this Advertising •Don’t Imply Results or Mislead •Creating a client relationship •Discovery issues •Keep records of ads -‐ screenshots •Mentioning Judicial Of/icers, Neutrals etc !
