Tech Talk with Drawbridge: Powering the Cross-Device Ecosystem
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Confidential and Proprietary. Copyright © Drawbridge, 2013.
description
In this rapid-fire presentation, Drawbridge will discuss how marketers can improve mobile and cross-device ad targeting.
Transcript of Tech Talk with Drawbridge: Powering the Cross-Device Ecosystem
Confidential and Proprietary. Copyright © Drawbridge, 2013.
Confidential and Proprietary. Copyright © Drawbridge, 2013.
Confidential and Proprietary. Copyright © Drawbridge, 2013.
Confidential and Proprietary. Copyright © Drawbridge, 2013.
Cross-Screen Growth
49%
Multi-Platform Consumers56
%
80%
Multi-Device Screen-Switchers90
%
Mobile Device Usage While Watching TV
Multi-Device Shopping
Confidential and Proprietary. Copyright © Drawbridge, 2013.
Mobile’s Explosive Growth
Mobile Growth over the last 3 years exceeded desktop growth in 15 years
Q1 1995 Q1 2000 Q1 2005 Q1 2010 Q1 20130
10
20
30
40
50
60M
Confidential and Proprietary. Copyright © Drawbridge, 2013.
Cross-Device Challenges
Mobile browsers and apps are (mostly) cookie-less: Traditional targeting systems don’t work.
Consumers are on multiple devices: Marketers need to manage media buys for the same consumer across devices.
Confidential and Proprietary. Copyright © Drawbridge, 2013.
Drawbridge Has Solutions
Drawbridge targets mobile devices without cookies.
Drawbridge operates cross-device: Retargeting, frequency capping, opt-outs, etc.
Confidential and Proprietary. Copyright © Drawbridge, 2013.
Device Pairing Technology
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Scale and Precision
Devices Paired
1 0 3 2 3 5 0 25
L E A D I N G A U D I E N C E C R O S S - D E V I C E P R O G R A M M AT I C P L AT F O R M
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Cross-Device Audience Reach
G L O B A L M O N T H LY A C T I V E U N I Q U E U S E R S
0 100 200 300 400 500 600 700
Estimated based on publicly available representations of active users and evaluating mobile specific usage
D R A W B R I D G E
FA C E B O O K
G O O G L E
YA H O O
T W I T T E R
Reference in notes
Confidential and Proprietary. Copyright © Drawbridge, 2013.
Cross-Device Platform
C O N N E C T I N G B U Y E R S A N D P U B L I S H E R S A C R O SS D E V I C E S
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Tier 2 Auto Campaign
Situation
Drawbridge placed pixels on desktop and mobile pages to optimize towards mobile conversion events such as “locate dealer”, “zip code submit” and even dealer level website engagement.
Results
Top performing partner of 4 on the media plan
Reduced cost by 2x over other media providers while maintaining campaign objectives
Confidential and Proprietary. Copyright © Drawbridge, 2013.
What’s Next!
