Tech Start-up School - Technology Marketing
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Marketing isn't just about tactics. You've got to understand your marketplace with thorough research to create a marketing strategy. Specific to B2B technology marketing and start-ups in this space. This presentation was for Business Enterprise Network (BEN) Tech Start-Up School in Bristol, 2012.
Transcript of Tech Start-up School - Technology Marketing
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MARKET
Legal
Political
EnvironmentalSocial
Technical
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Know your market
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Who Is your customer?
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Create your product around them
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Licensing
Focus
Collaboration
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vision & Outcomes Prepare Slap in the face
Framework
Rapport truth
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Questions?
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Contact