Kenya Association of Fundraising Professionals:

19th Eastern Africa Resource Mobilization Workshop

Mombasa, Kenya | Dec. 5, 2012

Tech Savvy: Fundraising in Cyber Space

Presented by Liz Ngonzi

@LizNgonzi

About me:

@LizNgonzi

GoalsReview an organization’s online ecosystemUnderstand how social media increase an

organization’s online footprint.Discuss challenges your organization has faced

with respect to managing its online presence.Understand the benefits and challenges

associated with organization’s use of social media.Review a model for tech savvy fundraising in

Cyber Space.Apply the teachings from the session to analyze

the online presence of two local organizations.@LizNgonzi

Your target supporters are quite active online

Your organization’s online eco-system

@LizNgonzi

?

What sorts of challenges has your organization faced with respect managing its online presence?

@LizNgonzi

Opportunities Online

• Provide for cost-effective ways to connect with donors.

• Enable organizations to engage supporters at their own convenience.

• Increase brand awareness by potential supporters.

• Facilitate supporter fundraising from their own networks and in groups.

@LizNgonzi

Challenges Online

• Leadership’s lack of knowledge of strategic importance to overall communications and fundraising strategies.

• Organization’s comfort-level with existing channels.

• Lack of resources to analyze social media effectiveness.

• Limited resources dedicated to maintaining online presence.

@LizNgonzi

Case Study:

Continually and creatively demonstrates transparency and reports impact of work.

Makes Giving EASY!Delivers unified visual identity through all online

channels.Tells its story in ways that provide compelling

reasons for continued supporter engagement.Effectively uses multiple social media platforms /

supporters to fundraise and create awareness.

@LizNgonzi

Demonstrates Transparency / Impact

@LizNgonzi

Demonstrates Transparency / Impact

@LizNgonzi

Provides Simple and Secure Ways to Donate

@LizNgonzi

Provides Simple and Secure Ways to Donate

@LizNgonzi

Has a Unified Visual Identity Across

Platforms: Website Home Page

@LizNgonzi

Has a Unified Visual Identity Across

Platforms: Twitter

@LizNgonzi

Has a Unified Visual Identity Across

Platforms: Facebook

@LizNgonzi

Leverages Visual Storytelling to Compel Support

Leverages Visual Storytelling to Compel Support

Leverages Supporters’ Networks for Fundraising

Leverages Supporters’ Networks for Awareness Creation

Provides Virtual Opportunities for Supporters to Connect

Live Case Study: Volunteer?

@LizNgonzi

Emerging Trends On the Horizon: Industry Consolidation Requiring Organizations to Re-think Competition and Collaboration

?Asante Sana!

@LizNgonzi

SourcesContent / Image: Source:

Donate Image http://wayneelsey.agroupmail.com/wp-content/uploads/2012/03/online-donation-photo.jpg

Soccer Ball Goal http://4.bp.blogspot.com/-0fJyOFBNPT4/TcABPnArS5I/AAAAAAAADMc/fVBzRFD0rP8/s1600/soccer-ball-over-sky.jpg

In 60 Seconds http://www.go-gulf.com/blog/60-seconds

Online Ecosystem http://www.wellplannedweb.com/wordpress/wp-content/uploads/2009/10/hub.jpghttp://4.bp.blogspot.com/-JMgy5JK6mhU/Th5zKF5FAfI/AAAAAAAAA28/o0oN5zW2Qsg/s1600/Babies+Billboard.jpg

Detour http://entrepreneursloft.com/content/how-increase-your-chances-getting-promotion

Rock Climber http://www.financialfreedomtrail.com/finding-your-life-purpose.html

Golden Egg http://www.hunton.com/files/ImageControl/879dfc29-003b-49e6-9106-a0dd7a3c7218/7483b893-e478-44a4-8fed-f49aa917d8cf/Presentation/Image/tax-and-employee-benefits.jpg

Charity:Water http://www.charitywater.org/

Raised Hands http://hillarsaare.com/multiple-google-plus-one-buttons-on-one-page/

Cornell Math Classroom

http://tinyurl.com/7gngvzn

Phone Image http://gsnb.rutgers.edu/contact.php3

LIZ NGONZI

Pinterest.com/LizNgonzi

Liz@LizNgonzi.com @LizNgonzi +1 732.208.3304 SlideShare.net/ElizabethNgonzi Epsilen.com/EN33 | LizNgonzi.com