[Your Name][Today’s Date] How Tech, Mobile & Social

are Transforming Events

[Your Name][Today’s Date]

Technology, mobile & social can enhance all events with a diverse range of passions and

interests

[Your Name][Today’s Date] Trend #1: Mobile

[Your Name][Today’s Date]

Attendees and organizers are already using mobile regularly to receive information.

Tech Trend #1: Mobile

Old Method

Current Trend

Impact

Paper brochures, posted signs, PDF attachments to emails, last minute trips to the printer.

Easily provide attendees with the information they need at their finger tips.

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• People use different devices at different times of the day.

• 67% of shoppers report having started shopping on one device, but completed the purchase elsewhere.

Mobile Usage

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Your Event Registration Should:

• Have an optimized purchase flow• Enable mobile event discovery• Enable mobile event sharing via

social media, text and email

Mobile Trends: Event Registration

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2013 Crunchies Award

Total: $80.00 – 1 Item

Site 2Site 1

Mobile Trends: Event Registration

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• 18% of traffic to fundraising pages comes from mobile devices

• 23% of participants in P2P-driven events and campaigns choose to use mobile tech

• Campaigns using mobile technology raise up to

2.95x more.

• Donations on mobile web browsers has grown 205% YoY!

Mobile Fundraising in 2013

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Passbook

• Seamless attendee experience

• Easy to add tickets & registrations to Passbook

• Attendees will see their registrations to upcoming events

• Location and time-based notifications

Mobile Trends: Post Purchase

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• Bid on mobile phones during event

• Live updates on progress and deadline

• Payouts at end of event NP Charity Ball

Mobile Tools: Auctions

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Case Study: The Leukemia & Lymphoma Society

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New Technology: BidPal• Great way to engage

younger demographic• Investment / high cost• Increased silent auction

revenue by 60%

Case Study: The Leukemia & Lymphoma Society

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Case Study: The Leukemia & Lymphoma Society

• Fund the Fight program• Interface was user friendly

and people were able to give easily

• Increased revenue because people could still bid during dinner

• People paid more attention to auction than ever before

• Spotlight on items that hadn't been bid on

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• Easy way to set up an HTML mobile app

• Tapcanvas is a freemium product Doubledutch is pricier; includes more features

HTML Mobile App Creation

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Benefits• Convenience for attendees• Extra revenue from sponsorships• More visits for presenters• Added interactivity

What should be in your guide?• Schedule• Presenter Listings• Social Media• Maps• News• Feedback

Mobile Event Guide

[Your Name][Today’s Date] Trend #2: Technology

[Your Name][Today’s Date]

Point of sales, badge/ticket scanners, lead retrieval hardware, business cards, etc.

Hardware technology is constantly becoming more advanced and cheaper (thanks to Moore’s Law).

Trend #2: Technology

Old Method

Current Trend

ImpactWith improvements to widely available hardware devices, companies are replacing specialized hardware with these devices.

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• Allows trade show vendors and attendees to swap information

• Uses iOS and Android devices • Turns any Android or iOS device

into a digital guest list or ticket scanner

Hardware Trends: QR Code Scanning

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• Fast event entry

• Avoid duplicates

• Go paperless

• Consider all the tools you need for entry management:

• Internet• iPads / smartphones• Signage

Hardware Trends: Entry Management

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Hardware Trends: Badge Scanners

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Turn any Android or iOS device into a credit card processor with a ‘swiper’ that connects to the audio jack

Hardware Trends: Card Readers

[Your Name][Today’s Date] Trend #3: Social

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Social media tools make it easier to connect with audiences

Trend #3: Social

Old Method

Current Trend

Impact

Feedback forms, paper surveys, manual Q&A

Enhanced attendee networking & community building

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Twitter Wall

1

2

3

Aggregate posts from a hashtag

Display throughout your event

Publish and monitor the conversation

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Twitter Walls

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Poll Everywhere

1

2

3

Ask your audience a poll question

Watch & display as responses come in!

Audience answers in real time on mobile, web or Twitter

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Poll Everywhere

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Storify

1

2

3

Aggregate posts & media from a hashtag

Share with your network and sources

Publish on Storify & embed to website

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Storify

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• View event info & schedule• Locate exhibitor booths on tradeshow

map• Request 1:1 meetings with others• Discover who they already know • See new contacts they should meet

Pathable Event Network

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Event Schedule

Attendee Networkin

g

Panel Descriptio

ns

Organization Pages

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• Enables constant accessibility • Creates new ways to raise money

• Facilitates speedy entry management• Enables point of sale for walkups,

donations, merchandise

• Increases networking opportunities • Fosters continued community

Take Advantage of New Event Trends

Mobile

Technology

Social

[Your Name][Today’s Date]

thank youLaura Huddlelaura@eventbrite.com@lauracoltrin