Formed in 2007, Tech Mahindra Foundation is the

corporate social responsibility arm of Tech Mahindra

Limited.

Tech Mahindra Foundation empowers through

education and employability. It is committed to create

a more equitable and inclusive society by supporting

initiatives that lead to sustainable transformation,

social inclusion and integration. The Foundation

focuses on enabling children and youth from the

underprivileged and socio-economically marginalized

strata, to optimize their full potential.

The Foundation has reached out to over 200,000

direct beneficiaries through its programmes. Of

these, 50% are girls/women and 10% are disabled.

Tech Mahindra Foundation is proud to be a part of

Mahindra’s Rise for Good initiative.

Tech Mahindra Foundation

Bengaluru | Bhubaneswar | Chandigarh | Chennai | Delhi-NCRHyderabad | Kolkata | Mumbai | Pune | Visakhapatnam

Skills for Market Training

A Tech Mahindra Foundation initiative

- AMREEN

Delhi-NCR

96,000per annum

“I made the right choice.”

BARISTA

When Tech Mahindra Foundation opened the SMART centre in Sunder Nagri, Amreen Multani was thrilled, and joined the course in

Customer Relationships and Sales (CRS). An enthusiastic and fast learner, Amreen was soon conversing in English, interacting with the

right mix of the verbal communication and body language. She was offered a job with Barista, where her abilities and performance led her

to be promoted to a higher level immediately after her induction. “Thank you, Tech Mahindra Foundation, for convincing my parents to let

me join the SMART centre”, says Amreen, whose father works as a carpenter and mother is a homemaker. Amreen is the only earning

sibling in the family of four brothers. “It is not just about the job. The confidence that surges inside me is a great motivation”, chuckles

Amreen, who wants to manage an entire coffee store by herself in days to come.

3

The SMART Need

Tech Mahindra Foundation’s SMART programme

started with a vision of an educated, enlightened and employed

India. The Foundation believes that educated and skilled young women

and men are the country’s true strength.

Tech Mahindra Foundation started with 3 SMART centres in 2012, and is currently running 65 centres

of excellence at 10 locations across India. These include SMART centres, SMART+ centres (training for

people with disabilities) and SMART-T centres (training in technical trades), and the SMART Academy.

Youth graduating from these centres have successfully filled the demand-supply gap across multiple industries

and the service sector.

SMARTAcademy

SMART +

SMART T

SMART

4

96,000per annumORGANISATION

BARISTA144,000

per annumSKODAAUTO

Bengaluru

19-year old Murali was a typical case of a farmer’s son moving to the town in search of a better future, who encountered the urban

hardships before opportunities. He spent his earlier days at a Honda showroom, wondering how to utilize himself better. Upon learning

about SMART, he enrolled for a course in Office Administration. Within 3 months, transformed from a boy who struggled to put

sentences together, to a young man who greets customers in a crisply ironed uniform, a heartwarming smile and neatly-put together

phrases, at the Skoda Auto dealership, where he now works as the Workshop Supervisor in the spray painting department. Each day,

he worked harder. His trainers remember him as a cheerful boy, who was always hungry for knowledge. “The last few months have

completely turned my life around. It feels great”, he says.

“I rose from a car washer to a workshop supervisor.”

5

- MURALI

The SMART Way

- Over 18 years of age

- Belonging to urban locations, and socio-economically disadvantaged at large

- Able to read and comprehend simple English

- In immediate need of a job

SMART centres follow a rigorous set of well-defined processes. Starting from

mobilization in the community to counseling, admissions, training and assessments, till

placements, the progress of the traninees is monitered closely. The aim is to equip the beneficiaries

with the skill sets that the modern economy needs.

Youth from disadvantaged urban

communities and in need of jobs are the

beneficiary group of the SMART programme.

The youth in SMART centres have a minimum education background and have to fulfill the

following criteria:.

65 CENTRES

50% WOMEN

10%DISABLED

75 - 80%PLACEMENTS

BENEFICIARIES35000+

6

“The training helped me navigate through interviews confidently.” - SHILPA

138,000per annumGENPACT

Hyderabad

Trainers at the SMARcentre at Hyderabad recall the first call that Shilpa made to the centre. She sounded low and quietly took down

all the details, readying herself for an entrance test and a personal interview at the centre. Her father, a rector, earns little money for

a family of five. The 23-year old hardworking young woman from a little-known suburb of Hyderabad was a brilliant student, who strug-

gled because of lack of good people skills and command over written and spoken English. Shilpa enrolled for a course in Tally. After train-

ing hard for 3 months in Tally, mastering the software, and strengthening her spoken skills, she picked up her first job with Stanley

Black and Decker as an accountant. In the next placement session, she was chosen by Genpact as a Process Associate. Shilpa says,

“I’m thankful to my trainers and Tech Mahindra, for all the support and motivation”.

7

The SMART Programme

Spoken English

The SMART training starts with a Foundation Course:

Basic IT andComputers

WorkplaceReadiness

The specialized courses offered currently are:

Customer Relationships and Sales (CRS)

Hospitality IT-Enabled Services (ITES) / Business Process Outsourcing (BPO)

Lab Assistant Multimedia

+

Nurse Aides Office Administration Quick Service Restaurants Tally

SMART Programme offers a range of specialized

courses. 75-80% of the graduates are placed in jobs upon

successful completion of training.

Pharmacy Assistant

+

8

“I have an identity of my own today. I am somebody.” - KIRAN

66,000per annumDR IT

Chandigarh

Kiran is a pleasant and cheerful girl with ambition to succeed. In one of her motivational sessions at a SMART+ training, she tells this

story: hailing from a small village Daria in Chandigarh, an innocent and shy girl dared to dream beyond what was allowed. A person with

orthopaedic disabilities, she dreamt of independence. In spite of resistance from her family, particularly her brother, she joined the

SMART+ centre soon after graduation, and discovered her skills as a communicator. Her active participation in group discussions,

presentations and other activities helped hone her innate skills. She jumped at the opportunity to interview with Dr IT, a BPO dealing

with telecom customers, for a communications-based profile, and aced it. Kiran is enjoying her work, and cherishes the atmosphere at

her workplace. She stays in touch with SMART and Tech Mahindra Foundation, and gratefully acknowledges them as ' the team bring-

ing dreams to reality'.

9

The SMART+ Programme

Launched in 2013, SMART+ is the specialized programme

designed for young women and men with disabilities. The centre imparts

skills that will enable people with hearing/speech-impairment, sight-impairment and

orthopedic disabilities to find jobs of their choices.

Customer Relationships and Sales (CRS)

IT-Enabled Services (ITES) /Business Process Outsourcing (BPO)

Multimedia Tally

Hospitality

10

“My technical training gave me a clear advantage over others.” - SUNNY

96,000per annumBHEL

New Delhi

Sunny remembers watching his father repair his auto-rickshaw, meticulously observing him work with every tool and machine. At a

young age, he developed a deep interest in working with tools, which only grew stronger with age. However, a formal training was

constrained by lack of finances. His family migrated from Aligarh (Uttar Pradesh) to New Delhi, where Sunny learnt about the SMART-T

programme, which gave wings to his dreams. With some help from home, he enrolled for a course in Electrical. He acquired the

concepts of wiring, connections and appliances, and also learnt basics of electrical repairs. While working hard in the course, he also

kept in touch with prospective employers through the Foundation. In a placement session, Sunny was the favorite choice of Bharat

Heavy Electricals Limited (BHEL), and he was placed as an Electrical Trainee with a salary of INR 8,000/- at Gurgaon, with a

door-to-door pick/drop cab facility.

11

The trades currently on offer at SMART-T centres are:

Automobile Technician Civil Works Computer Numerically Controlled (CNC) Machine

Technician

Electrician Fitter and Maintenance Technician

Welding – Basic, Advanced

The SMART-T Programme

AC and Refrigerationmechanic

SMART-T is the technical programme of Tech Mahindra

Foundation. The Programme aims to bridge

the demand-supply gap of formally-trained,

skilled, technical manpower in the

job market.

SMART-T beneficiaries are trained in specfic

trades which prepares them for jobs requiring highly

skilled workforce.

12

OCTOBER 2012 :

1st SMART Centre

at Hyderabad

1NOVEMBER 2012 :

2 new Centres at

Delhi-NCR and

Hyderabad

3 APRIL 2013 :

11 new Centres.

Bengaluru, Bhubaneswar

and Mumbai added

14OCTOBER 2013 :

10 new Centres,

including Chennai,

Kolkata and Pune

24

MILESTONESSMART

APRIL 2014 :

21 new Centres.

Chandigarh and

Visakhapatnam added

45

13

50JULY 2014 :

50th SMART

Centre inaugurated

65APRIL 2015 :

15 new Centres

SMART Academy:

1st SMART Academy1st

14

“I didn’t even realise when the interview was over, and I was picked up.”

77,577per annum

Subarna’s life changed when firstly her father lost his job and she was introduced to the SMART programme. Born and brought up in

Belgharia (West Bengal), Subarna was an only child. Unable to find a job, she became depressed and melancholy. Then one day, she

heard about SMART and enrolled in the course on Customer Relationships and Sales (CRS). Day by day, she diligently learned the finer

ways of corporate life, and became a better groomed person. When interviews happened, she was readily absorbed by Pantaloons as

a Team Mate with a decent salary, and benefits like PF and ESI. “More students like me, who come from poor economic backgrounds,

should join SMART and be self-reliant”, says Subarna.

KolkataPANTALOONS

- SUBARNA

15

SMART Academy is the next level of the programme. It

will be a state-of-the-art centre imparting high quality vocational

skill training. The Academy will focus on health and paramedical space, and

offer a variety of short and long-term courses. The courses offered would be a perfect

blend of classroom, practical & on the job training. The Academy will closely engage with the

industry stalwarts for constant curriculum up-gradation and placement. It has set forth an ambitious

goal to train more than 1000 youth and make them employable in higher paying job in the organized sector.

The SMART Academy will be directly managed by the Foundation.

The SMART Academy

16

“My job helps me support myself, and my sister’s education.” - TANAJI

96,000per annum

(LANDMARKGROUP)

MAXFASHION

Mumbai

Born in a family of agricultural labourers in a small village of Maharashtra, Tanaji is hearing impaired. His family of five are daily wage

earners, living in difficulty. During his visit to a Deaf Association programme in Mumbai, he learned about SMART+ centres for the

disabled. After an elaborate counselling session with the Centre team, his parents let him enroll. The next forty five days completely

transformed his life! Tanaji’s first job was as a Folding Merchandizer with Max Fashion, a venture of the Landmark Group in Mumbai.

He is financially independent, and now supports his younger sister's education. He wants to pursue higher studies and earn much

more. “It is great to first study, and now, work with friends. We get to spend a lot of time together,” he expresses. His mentor at Max

Fashion is extremely happy with the way the SMART boys are doing, and has expressed his desire of working with more of them.

17

The SMART Curriculum

The Foundation’s employability team works with a number of experts in the sector,

building upon research and innovation to develop the best curriculum, which will help deliver

to the SMART youth the skills of tomorrow, for the jobs of tomorrow.

The Foundation regularly conducts trainings for the partners along the lines of these manuals, and

also shares best practices of implementation and delivery.

SMART content is the lifeline of the SMART programme.

18

“It gives us inner peace to see our father beam with pride.”

96,000per annumTECH

MAHINDRABPO

Hyderabad

- ANUSHA AND MAMATHA

Anusha and Mamatha, sisters from Hyderabad, have a story that is set to inspire many. After completing school, they started looking for

jobs to support the education of their other two sisters. A friend introduced them to the programme, and they joined the SMART Centre

at Hyderabad. Quick learners, they mastered concepts of computers and communication in a short time. The next target was to get a job.

Their skills and expertise were recognized by Tech Mahindra BPO and they were promptly offered employment. Today, they are both

successfully employed, and are the pride of their family. "Our daughters are the most beautiful gifts that we have ever got", says their

father, who now actively advocates the SMART programme and encourages employment for girls.

19

The SMART Monitoring and Evaluation

Regular assessments, monitoring and evaluation, and

long-term impact evaluation are key components of the SMART

programme. The SMART Management Information Systemt (MIS) gives out

realtime programme data for constant reflections and review.

Beneficiary-specific information:

- Socio-economic data

- Gender-specific data

- Data on youth with disabilities

- Assessment data

- Placement information

Programme-specific information:

- Locations

- Centres

- Partners

- Beneficaries – trained, graduated, placed

- Average salaries and job retention

The data is available nationally, state-wise, centre-wise, and batch-wise, for the entire SMART programme.

The MIS gives real time data on the following:

20

“The best part was, they saw a team leader in a fresher.”

per annum

Pradeep remembers himself as a shy boy who grew into an introverted young adult with low self-esteem. With a father who worked as

a car driver, a mother – a home maker, and a sister who was in school, the family struggled to make ends meet. Pradeep was unable

to find a way out of the maze, till he met another SMART graduate. He was excited to see his friend transform and secure a job. He

immediately visited the SMART Centre at Chennai and enrolled for a course in Hospitality. The next three months transformed Pradeep

– he gained confidence, his way of communicating changed, and he started aspiring for more and more. “I was amazed at the revela-

tion of my own inner capabilities, which hitherto lay masked under my shyness”, he says. In no time, Pradeep got a chance to interview

for a Customer Relationships Executive profile with Aircel. “It was surprising. They have picked me up as a Team Leader instead”, he

was elated.

- PRADEEP

144,000AIRCEL

Chennai

21

The SMART Research In addition to developing high-quality curriculum in consultation with the internal team

and external experts, the Foundation also invests in research on

employability and skilling in India and abroad to keep

abreast with the latest developments, and

create a sound knowledge base.

The TMF-NSDA research will be a quantitative-qualitative study with a focus on understanding different facets of the

system and devising a future strategy for the sector, specifically for the Foundation’s SMART programme. While certain

aspects of the study would entail quantitative analysis to substantiate the findings, the focus of the study would be largely qualitative.

The Foundation has undertaken a research project in vocational

education and training project (RiVET), along with the National Skill Development

Authority (NSDA), as the first step in this direction. The research will try to understand

the overall scope of skill development in India, through a study on current practices and policies.

The study will come up with recommendations for the industry, policymakers as well as skill development

providers, so as to fill gaps and improved the quality of training imparted.

Edulever is the knowledge partner in this research.

22

Partners

Aarohan Foundation

Agrasar

Aide-et-Action

Ank India

Association for Promoting Social Action (APSA)

Association of People with Disability (APD)

Basic Foundation

Bhagavatula Charitable Trust (BCT) India

Central Institute of Tool Design (CITD)

Centre for Action on Disabled Rights and Empowerment (CADRE)

DEEDS Public Charitable Trust

Delhi Institute of Tool Engineering (DITE)

Deaf Enabled Foundation (DEF)

Deep Griha Society (DGS)

Don Bosco Technical Institute

Don Bosco Technical School

Don Bosco Vazhikaatti (DBV)

Global Success Foundation (GSF)

Indo-German Institute of Advanced Technology (IGIAT)

Landmark Institution for Skills Training (LIST)

New Resolution India (NRI)

Nirmaan Organisation

Nirmal Jyoti

Nirman Bahuuddeshiya Vikas Sanstha (Nirman India)

Nirnaya Trust

Pratham InfoTech Foundation (PIF)

Raza Educational and Social Welfare Society (Raza ESWS)

Reach India

Regional Centre for Entrepreneurship Development (RCED)

Possit Skill Organisation (PSO), formerly RISE India

Skill and Enterprise Development of India

Ruchika Social Service Organisation (RSSO)

Safa India

Sarthak Educational Trust

La Martiniere SEOMP

Shishu Mandir

Shusrusa

Society for Nutrition, Education and Health Action (SNEHA)

Society for Participatory Integrated Development (SPID)

Trailokya Bauddha Mahasangha Sahayaka Gana (TBMSG)

Trust for Retailers and Retail Associates of India (TRRAIN)

Yugantar

Youth for Jobs Foundation

Knowledge Partners

Edulever

Indo-German Institute of Advanced Technology (IGIAT)

23

Employers

24

Ace SolutionAegisAirtelAuchanAxis BankBaristaBig BazaarBlue DartBurger KingCafé Coffee DayClub MahindraCognizantCosta CofeeeDMRCDomino’sDTDCEasy DayEureka ForbesFirst Object TechnologiesFlipkartFun ‘n’ FoodFuture GroupHCL TechnologiesHDFC BankHealth and GlowHinduja Global Solutions (HGS)IdeaING Vysya BankInorbit MallInoxKarvyKenith ParkerKFCLandmark Group (Lifestyle, Max)Little ShopMahindra FinanceMahindra Holiday HomesManpower GroupMax HealthcareMcDonald’sMetro Cash & CarryMetro MallMitsubishiMobile StoreModi 24x7

ModiCareMom & MeMoreMy Health PharmacyMyntraNetAmbitNilgris Super MarketNSB BPOOriental CuisinesPantaloonsPizza HutProctor and GamblePuma IndiaPuma RetailRandstad IndiaReliance FreshRoyal EnfieldRR DonnelleySamsung Service CenterShoppers’ StopSKS MicorfinanceSpencer’sSriven CorporationTata Business SupportServicesTata Consultancy Services Tata DocomoTatwa TechnologyTech MahindraTech Mahindra BPOTech Mahindra BSGTech Mahindra FoundationTimes Group (Indiatimes.com)TVS SuzukiVango RestaurantsVasudev AdigasVertex BPOVishal Mega MartVodafoneWalmart IndiaWestsideWiproand many more...

Voices

25

"Aarohan has always had the passion for uplifting the lives of the underprivileged and now with a wonderful partner like Tech Mahindra Foundation, we have the support and guidance of TMF leadership and team to help us take this mission to new heights."- Vandana Jha, Aarohan Foundation, Bhubaneswar “APD has partnered with Tech Mahindra Foundation almost from the start. Our partnership created new pathways, approaches and models for reaching out to the neediest, people with disability [PWDs] and empowered them. We immensely value the partnership with Tech Mahindra Foundation.”- VS Basavaraju, Association for People with Disability (APD), Bengaluru “It gives immense satisfaction for us to be a valuable partner in educating, empowering and employing the deserving youth through SMART centres of TMF in Chennai. Don Bosco Vazhikaatti has happily engaged with Tech Mahindra Foundation in short term skill training and transforming the lives of the young to be a smart and skilled youth. DBV family expresses sincere gratitude to TMF for their commitment and support.”- Father Joseph Leo, Don Bosco Vazhikaatti, Chennai “ANK is associated with Tech Mahindra Foundation since last almost half a decade. The SMART initiative has given new wings to our partnership. The success of our association can be seen on hundreds of smiling faces of our beneficiaries.”- Abhishek Kishore, Ank India, New Delhi “It is an opportunity to equip the youth with adequate skills for getting good jobs which helps them in improving their standard of living. We got a chance to provide such quality training to the learners with the support of Tech Mahindra Foundation. Learners are interest-ed in the courses at the SMART centres as it provides them with a platform which helps them boost up their skills. Looking forward to a healthy partnership and relationship with Tech Mahindra Foundation.”- Salaluddin, Basic Foundation, New Delhi

Corporate Office

Tech Mahindra Foundation

Mahindra Towers, 2A, Bhikaji Cama Place

New Delhi 110066 INDIA

+91 11 4573 4722

+91 11 4573 5718

techmahindrafoundation.org

info@techmahindrafoundation.org

/techmahindrafoundation

/techmahindraorg

/techmahindraorg10

A Tech Mahindra Foundation initiative