TecDoc Informations System GmbH

C.A.F. Shanghai

June 7th, 2007

www.tecdoc.net

www.tecdoc.net

1. Actual project status • translation• vehicle table• trademark protection• copy protection• data entry

2. Distribution strategy

3. Next steps

4. Outlook

Agenda

www.tecdoc.net

• TecDoc China office responsible

• made by professional automotive translator (thanks to Wenzhe Tan)

• Online access to translation database since May 21st, 2007

• 50% already done

• Finalization / Deadline : June 22nd, 2007

• Release : DVD 4/2007

Translation of data base & user interfaces

www.tecdoc.net

A positive identification is required before a vehicle can be entered into the TecDoc vehicle database. TecDoc requires eight compulsory criteria for such identification:

1. Manufacturer 2. Model Series 3. Body Type 4. Drive Type 5. Engine Type 6. Engine Output (in kW/HP) 7. Technical Engine Capacity 8. Engine ID Code Apart from the above criteria, a vehicle can be described in detail by specifying the following information:

Engine capacity in litre Body Type Model Generation Model Year from/to Fuel Type Number of cylinders

Number of valves

TecDoc criteria for vehicle identification

www.tecdoc.net

Asiatic Carpark

18600

18800

19000

19200

19400

19600

19800

20000

20200

20400

1

Countries

Veh

icle

s

Australien

Hongkong

Indien

Japan

Malaysia

Neuseeland

China (Taiwan)

Indonesien

Korea (Republik)

Philippinen

Singapur

Thailand

China (Volksrepublik)

Vietnam

CountryNew KType for CountryCode

Valid Ktypes for country

Australien 600 19571

Hongkong 299 19270

Indien 339 19310

Japan 1081 20052

Malaysia 413 19384

Neuseeland 563 19534

China (Taiwan) 542 19513

Indonesien 381 19352

Korea (Republik) 406 19377

Philippinen 274 19245

Singapur 260 19231

Thailand 380 19351

China (Volksrepublik) 1212 20183

Vietnam 248 19219Models: 250KTypes : 1504 (+ 300 since last 2 month)Engines : 312

Vehicle Table Asia/Pacific

www.tecdoc.net

ACURA BUICK (GM) DAF FORD (USA) HOLDEN MAHINDRA PEUGEOT VOLKSWAGEN

ALFA ROMEOCADILLAC (GM)

DAIHATSU FOTON HONDA MARUTI PORSCHE

AMERICAN MOTORS

CATERHAMDAIMLER (Jaguar)

FUQIHUALI (Tianjin-FAW)

MASERATI RENAULT

ASIA MOTORS CHERYDONGNAN (Soueast)

GMC HYUNDAI MAZDASHANGHAI-MAPLE

ASTON MARTIN

CHEVROLET (GM)

ETSONG (FAW Yizhong)

GONON INFINITI MERCEDES SSANGYONG

AUDICHRYSLER (USA)

EUNOS GREAT WALL ISUZU (GM) MITSUBISHI SUBARU

AVIA CITROEN FENGSHEN HAINAN JAGUAR MITSUOKA SUZUKI

BAOLONG DACIAFENGXING (Dongfeng-Liuzhou)

HANJIANGJEEP (Chrysler)

MORGAN TATA

BENTLEY DADI FIAT HARBIN (FAW) LAMBORGHINI NISSAN TOYOTA

BMW DAEWOO FORD (Europe) HINDUSTAN LOTUS OPEL TVR

Current VM´s of Asia/Pacific Vehicle Table

www.tecdoc.net

• Brillance Jinbei• CHERY• LIEBAO

• NEW DADI (Musso)

• ETSONG (FAW Yizhong)

• GREAT WALL

• MITSUOKA

• SHANGHAI-MAPLE (Geely)

• BAOLONG

• JIEFANG

• JIANGHAN

• JILIN Tongtian

• ZHENGZHOU

• ZHONGXING

• WANFENG• Jiangling Motors / Landwind

New VM´s for Asia/Pacific Vehicle Table

www.tecdoc.net

International Trademark protection incl. China

Trademark TecDoc doneTrademark TecDoc & logo doneTrademark TecDoc (chinese letters) done

Trademark protection

www.tecdoc.net

TecDoc CD/DVD copy-protection / process description

The TecDoc CD/DVD is copied

The installation of the copy runs without

any problems

When the copy is started, the

copyprotection asks for the original

TecDoc CD/DVD

When the original TecDoc CD/DVD is

not inserted, the program does not start

What does the copyprotection do?

The .exe file is protected by an encryption algorithm

that changes the bit sample on each TecDoc

CD/DVD.

This encryption can not be copied because the bit

sample is not copyable.

When the copy should be started, the .exe is not

usable due to the wrong bit sample.

The original TecDoc CD/DVD is installed

The program is started for the first time The customer is asked to insert the

code taken from the booklet The code is verified online against a

server hosted in Germany by TecDoc If the verification of the code is

successful, the program is registrated and started correctly

If the verification is not sucessfull, an error message appears – the programm cannot be started

Each CD/DVD has a code in the booklet for the

usage of one installation.

For multiple usages (network installations) of the

TecDoc CD/DVD a code can be generated by

TecDoc on customer-request.

If the system, the TecDoc CD/DVD is installed on, is

not online, the code can be verified on another

system and transfered to the initial computer.

The code is about 20+ digits long and cannot be

cracked by present technoligies.

The whole integration demands an invest approx.

50.000.-€.

TecDoc CD/DVD online activation / process description

www.tecdoc.net

Key success factor:Most possible linked spareparts from datasuppliers to TecDoc vehicle tables means most benefit for users !

To understand the data entry strategy of global parts suppliers:Scenario 1: Local productmanagement is resonsible for data entryScenario2 : only central productmanagement is responsible for data entry

Data supplier´s feedback still ´missing!

Data entry

www.tecdoc.net

• Installation of data entry tool locally

• Training • Data entry work via TecDoc data service

Next action -shortterm

Distribution strategy

Distribution Channels

Automotive Parts Supplier

Importer

Retail/ Jobber

WD

Installer

150

100.000

50

5000

www.tecdoc.net

05.000

10.00015.00020.00025.00030.00035.00040.000

Volume

2006 2007 2008 2009 2010

Year

TecDoc China Forecast

WebCat

DVD Sample

DVD sell out

Roadmap „China“ 2007

Next steps I

linking spare parts by data suppliers to be continued

data entry tool training locally

a.s.a.p.

set up distribution strategy with CAFQ4/2007

www.tecdoc.net

Key success factor: Use the distribution power of CAF for quick success and penetration of the market in an efficient way. Parallel own market questionaire operated by TecDoc Shanghai office to expand the knowledge of local requirements to a wider extend to understand and to use the routes to market from each TecDoc supporter-TecDoc to present to local dealer conventions (agreed Hella)-Use installer contacts of data suppliers to present TecDoc evaluate customized TecDoc DVD as own brand electronical catalogue (TRW)

Next steps I - details

Next steps II

found TecDoc China company Q1/2008

implementation of local technical

support for vehicle table & DMMQ1/2008

www.tecdoc.net

Long-term strategy...

Long-term strategy is to offer apart from DVD a wider range of TecDoc products to the Chinese Aftermarket:

WEB CATALOG

Personalized DVD

Personalized online Catalogue

PRINT