Presentation on Teamwork

Case Summary :

In this case, Conner, Alexis, Evan, Judy & Derek had been

team members of Advert. Advert is a medium sized marketing

firm , picked the five employees for a special project.

Management gave this team a project of commercial

promoting the lunch of 60 inch plasma flat screen television

and also allowed them much autonomy the freedom to see the

project through from start to finish.

Conner who was used to leading others. Firstly, he told his

idea of his team and proceeded to explain it.

Alexis disagreed his idea and Conner didn’t focus to this

Alexis’ disagree.

Other two members, Evan & Judy were agreed

Conner’s idea.

Derek was thinking different idea. But, he paused

for a moment and he felled down to think the

groupthink & group pressures. In this situation, he

didn’t share his idea and he also agreed to Conner’s

idea.

At last, this team made their film. But their clients

dislike their film concept and film advertisement.

And the team was disbanded.

One month later, Derek was at home to watch

television. He saw his own past idea and concept to

use another team to make that flat screen television

advertisement.

Derek shook his head and vowed to speak up, next

time he had decided to share his idea.

Management was given to allow the autonomy of

own ideas, hiring place, creating & maintaining

budget of the Advert team. But they didn’t use the

autonomy properly.

Conner took the leadership without any discussion.

Conner wasn’t effective leader.

As a leader Conner didn’t focus on Alexis’ opinion.

Derek had a idea but he didn’t express his idea for

group thinking and pressures.

Problem Identification :

As a team, they must be higher used the autonomy

properly.

Every team members could discuss with each other

about the leader selecting.

Conner became effective leader if he maintained this

points :

To priority others members.

To focus other members thinking & opinion.

To justify others thinking & opinion.

To discuss with each other for any decision.

Problem Solving :

As a leader, Conner must be focused on Alexis’

opinion.

Though, Derek had a idea but he didn’t express his

idea for the groupthink & group pressures.

Because, he was influence on deviant behavior. But

in this situation, he wouldn’t fall in the deviant

workplace behavior and not to focus on the group

thinking.

Build in individual accountability.

Prevent social loafing by :

Setting group goals.

Increase intergroup competition.

Use peer evaluation.

Distribute group rewards based on

individual effort.

Recommendation :

To increase cohesiveness:

Make the group smaller.

Encourage agreement with group goals.

Increase time members spend together.

Increase group status and admission difficulty.

Stimulate competition with other groups.

Give rewards to the group, not individuals.

Physically isolate the group.

In the work environment almost everybody within the workplace is likely to be a member of one or more teams. These primary can be formal or informal teams.

Efficient team-working can transform the workplace. It can help create clear open channels of communication, improve productivity, help keep morale high and provide individuals with a sense of identity and purpose.

The teamwork structure allows for multi-agent tasks using homogeneous agents to be decomposed into flexible roles. Roles are organized into formations, and agents can fill any role in any formation.

This flexible teamwork structure builds upon our team member agent architecture, which maintains both an internal and world state, and a set of internal and external behaviors.

Conclusion :