Mobilin Pitch DeckMobilin Pitch DeckMobilin Pitch DeckMobilin Pitch Deck

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Agenda and Product Snapshot

Agenda

• Background

– Brief industry overview

• Company & Business Details

– Overview

– Timeline

– Product / Technology / Comparison

• Business

– Stakeholder Analysis

– Business Model

Product Snapshot

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Business focus

Mobilin is a system that uses the internet and mobile phones in the referral of tuberculosis (TB) patients where TB, a very widespread disease in the world and one of the leading causes of death in the Philippines is greatly affecting and disrupting the lives of many Filipinos.

Target marketsPresent: DOTS health centers/hospitals/doctorsFuture: Health care providers

Developed Q4 2009

Headquarters Quezon City Philippines

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TB Referral Market

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Philippines• 9th on the list of 22 high-burden tuberculosis (TB) countries• TB is the sixth greatest cause of morbidity and mortality in the country• 440,000+ TB Patients• 290,000+ TB Patients/year• 4000+ TB Patients defaulted (interrupted treatment)

2008 - 2009

709 Accredited Anti-TB/DOTS Centers

440T TB PatientsPrivate Hospitals/Clinics/Practitioners

Target Market

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Overview

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ExpansionExpansion

Transition to General Health Care

Transition to General Health Care DeploymentDeployment

Mobilin TB Referral System

Starting UpStarting UpAdding Value Adding Value

Added Added ServicesServices

Integration in All Health Providers

Auto Generation of Reports

Information Analysis (Graph Generation, etc)

Referral System for All Diseases

Becoming A Becoming A Health Care Health Care

ServiceService

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Mobilin

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System Setup

Web ApplicationMobile Application

J2MEMobile App Web App

Central Server

Admin

HealthWorker

Patient

Operations:•Manage Patient Records

•Add Patient Records•Delete Patient Records•Search/View Patient Records

•View Referral Form•Send Referral Form

•Manage Referrals•Send Reply Form•Send Referral Form•Process Received Referrals

Operations:•Request Referral Form•View Referral Form

•Send Reply Form

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Timeline

Q3 2009 Q4 2009 Q1 2010

Mobilin ConceptStarted

Milestone 1Elevator Pitch

Milestone 2Social Needs and

Assessment

Milestone 3System Design

Financial ModelDesign

PrototypingDemo

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Comparison

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Referral Form Format

SMS

Paper

Digital (HTML/Text)

Services

Automatic generation of referral form

Less possibility of misplaced form

Reply form sent through mail/fax

Referral and reply form sent through email/SMS

Referral Form can be requested anywhere and anytime

Support for the current process

Current Process

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Stakeholder Analysis

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Beneficiaries Implementing Agencies

Decision Makers

Potential Opponents

•TB Patients•Doctors•Health Workers•Health care providers•LGUs

•City Health Office•Barangay Health Center•DOH Hospitals•DOTS Credited Centers•PPM DOTS Centers•Other Private Health care Providers

•LGU•Center for Health Dev’t•Infectious Disease Office•DOH

•TB.Net•CURE-TB

Points Worth Considering•The healthcare providers benefit more from the system•The assumption could be that the TB symptomatics are indifferent about the system•Charging a fee from the TB symptomatics may serve as a deterrent from using the system•The health centers are more interested in keeping track of their patients and that they are more interested in making sure that they patients get cured within 6 months•Lastly, that perhaps, society has to pay for this kind of service (that is, the government shall be a major stakeholder in this and the service must be paid by our tax money)

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Financial Information & Projections

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Business Plan

1. To offer Mobilin as a TB Referral Service to Local Government Units in order to deploy the system to the Barangay Health Centers.

*In Quezon City alone, there are 142 barangays, in the City of Manila, there are 897 barangays; full coverage in these barangays, most especially in the urban poor communities can help in containing the TB incidence

2. To charge the LGUs the following fees:a. Installation and Training Fee - upfront cost of 5000 per health center b. Service/Maintenance/Hosting/ Updates Fee - 1000 per month per health center

3. Get revenue from SMS services used from the Telcos2.50/Text (1.00 for telco and 1.50 for revenue)

Revenue GeneratorsSoftware Package 5000/PackageSMS Fees 60/Month

2.50/text (1.00 - Telco / 1.50 – Revenue) = 2 texts = 3.00/Person = Approx. 20 Persons/Month = 60/Month

Maintenance 1000/MonthTraining & Manuals 2000/Package

ExpensesSalary/Wages 15000/PersonTransportation 500/MonthRent

Home 0/MonthSmall Office 20000/MonthBig Office 40000/Month

Phone 300/MonthElectricity 1000/MonthOffice Supplies 800/MonthOthers 500/Month

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Financial Information & Projections

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Projection

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Financing Details

Start of deployment• Offered as free service for 1 month for testing and viability of service (may also help in improving the

system)• Start up funds can be requested from sponsors or interested investors or angel investors (family,

friends)• Labor at start will be delegated to the team until the need for expansion requires new members

Strategy• meet the LGUs in Metro Manila through the City Health Office and discuss with them the proposed

system submit proposal to LGUs • install the system in five new health centers per month starting from the 7th month• the first six months will be spent in strategizing and preparing for a possible contract with LGUs

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Mel NavarroUP, BS CS

Reynaldo ManguniUP, BS CS

Eumir AngelesADMU, BSM AMF

Kezia PormentoADMU, AB SOS

Team

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Jericho VazquezADMU, AB SOS

Thank you.