Team Stravinski

Spring 2008

Cirque du SOleil

Team Stravinski

Spring 2008

HistoryHistoryCirque du Soleil was formed in 1984Laliberte creative productionGautier partnerships and financing1984 73 employees1984-1989 played 270,000 people a year1990, tried decentralizing1998, Laliberte bought out Gautier’s half2001, 2100 employees worldwide

Cirque du Soleil was formed in 1984Laliberte creative productionGautier partnerships and financing1984 73 employees1984-1989 played 270,000 people a year1990, tried decentralizing1998, Laliberte bought out Gautier’s half2001, 2100 employees worldwide

ProductProduct

Circus like experience

Entertainment

Live performance

Complimentary products

Circus like experience

Entertainment

Live performance

Complimentary products

Complementary products

Complementary products

FilmDVDBooksSpasComplex cirquesBoutiques

FilmDVDBooksSpasComplex cirquesBoutiques

StrategyStrategy

DifferentiationInnovationExceptional castingGlobal presenceHigh qualityAcceptable Cost

DifferentiationInnovationExceptional castingGlobal presenceHigh qualityAcceptable Cost

Structure and support

Structure and support

Working conditionsTrainingExcellent cateringOn tour conditionsPersonal development

Working conditionsTrainingExcellent cateringOn tour conditionsPersonal development

Competitve Advantage Competitve Advantage

Brand recognitionFocused visionExceptional castingResourcesMindful of

globalizationAcceptable cost

Brand recognitionFocused visionExceptional castingResourcesMindful of

globalizationAcceptable cost

ChallengesChallenges

Attracting talentGrowthCompetitionPricingDiversification

Attracting talentGrowthCompetitionPricingDiversification

Conclusions

DiversificationProduct localizationLaliberte visionArtistic valuesCastingTraining/Education

Today

4000 employees, including 1000 artist80 million spectators, 200 cities, 5 continentsWebsite casting sectionPartners to create concerts and productsLaunched over 2000 productsCanada pavilion World Exposition in China 2010New show at Kodak Theatre in 2010

Questions